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Grandma’s Internet Marketing

Feb 3rd, 2010
by Sportate.
5 comments


I was looking to find a job that would be suitable for work at home. Or more accurately a source on income that could be generated from anywhere I happened to be. It occurred to me that many people were making comfortable incomes using their computers. That meant as long as I had a computer and could get online I could work. I must say as I started this search my knowledge of a computer was very rudimentary. I could word process, I could email – even send attachments and I could search on Google. I had a very sketchy understanding of a few other programs. However always the one to never say die. If someone else can do this I was sure I could learn.

This blog is a journal of me jumping into the process of learning Internet marketing. The questions I had to start with were:

Could I do it?

Where could I learn to do it?

How long will it take me to learn this?

How do I start?

Where can I find reliable information?

I am not a techie how can I publish a web page

How do people make money doing this?

What is affiliate marketing?

What will it cost?

Can I make enough money to meet my needs?

Who can I trust?

As I started out in my quest to find out how online business marketing works I was lucky that one of my daughter’s friends was able to point me to people that I could trust. I will talk a bit more about that later. As I have gone along learning this work online home business I have found the two most useful things are – one to focus, it is so easy to get distracted and two to persevere. Internet marketing is not a get rich over night business but one from which you can steadily grow your sources of income. As many have helped me on my journey I am happy to share with you what I have learned. One of the “gurus” stated there is no mystery to online Internet marketing, just things you know and things you don’t know. All you seniors that want to learn to work at home come along with me while we find out all those things we don’t know.

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Pulling It All Together Part 1 of 2

May 9th, 2012
by Sportate.
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Affiliate Marketers Super Bootcamp 2012 Session 8 Pulling It All Together Part 1 of 2

James Martell's Affiliate Marketers Bootcamp 2012
In session 8 of James Martell’s Affiliate Marketers SUPER BootCamp 2012, James discusses Pulling It All Together Part 1 of 2. You may have noticed that I have not made a post here since Keywords Are the Building Blocks; as life took me in another direction for a time. I am now scrambling to get caught up however the joy of following James Martell is that he records all his sessions and also has a transcript done for them. That way even if you miss a few units you can back track and not miss anything.

For this class of Pulling It All Together Part 1 of 2, James outlines the following goals of the session:
Affiliate Marketers Super Bootcamp 2012 Session 8 Pulling It All Together
 

  • Using the Master Site Plan Template Provided
  • Creating Your Own Master Site Plan
  • Identifying Your Team Roles
  • Develop Product Review Project Descriptions
  • Develop Product Review Project Work Orders
  • Develop Product How to Guides Work Orders
  • Develop Blog Post Work Orders
  • Develop About Editor Work Order
  • Develop Contact Us Work Order
  • Add Agreements to Master Site Plan

Because Google ranks pages not sites James Martell emphasizes this in all his teachings. In James Martell’s Affiliate Marketers SUPER BootCamp 2012 Pulling It All Together Part 1 of 2 he starts by talking about your home page and then goes on to discuss how to develop and set up your money pages; the prime one being the product review page. He then moves on to the How to Guide pages and the blog pages. The former is a secondary money page while the latter supports your first two types of pages.

To have your pages rank well on Google it is necessary to keep them fresh, relevant, and recent. James gives tips on how to do this and how to set up a publishing schedule.
Affiliate Marketers Super Bootcamp 2012 Session 8 Pulling It All Together
From there session 8 of James Martell’s Affiliate Marketers SUPER BootCamp 2012 talks about developing your Master Site Plan following the example provided. This template that he shares is an extremely valuable tool for setting up an effective, organized website. It shows you exactly how to :

 

  • Develop Product Descriptions and Work Orders for Reviews
  • Develop Product Descriptions and Work Orders for How to Guides Work Orders
  • Develop Supporting Blog Post Work Orders
  • Develop About Editor Work Order
  • Develop Contact Us Work Order
  • Add Agreements to Master Site Plan
  • Install, Set-up, and Configuration of WordPress and plugins.

Followed by this is a good discussion of whom you need on your team and what their roles will be. Everything from your own role to writers, and graphic artists is covered. He is a big believer in Outsourcing and spends time reviewing with the class the Elance site and how to post a good job description there. He shares some of his experiences in using Elance. James covers how to pick a good writer and shares a detailed work order when hiring one. All these tools would take you months of trial and error to come up with effective material and this is all covered for a very nominal fee in the James Martell’s Affiliate Marketers SUPER BootCamp 2012

Next we will have a look at James Martell’s Affiliate Marketers SUPER BootCamp 2012, Pulling It All Together Part 2 of 2.

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Keywords Are the Building Blocks

Apr 13th, 2012
by Sportate.
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Affiliate Marketers Super Bootcamp 2012 Session 7
Keywords Are the Building Blocks

James Martell's Affiliate Marketers Bootcamp 2012

In session 7 of James Martell’s Affiliate Marketers SUPER BootCamp 2012, the topic is Keywords Are the Building Blocks. This is a subject after my own heart. Because there has been a dramatic shift from keyword stuffing to writing in a more natural way, it appears that keywords are often neglected. In this session not only does James give you a full hour tutorial but he also provides two supplementary videos on the subject of researching keywords.

As in all other sessions he starts with a quick review of what has gone before. He then moves into this session of the Affiliate Marketers Super Bootcamp 2012. To understand how keywords are necessary he covers the following:

  • How the Google Search Engine Works
  • Identifying the Pages to Develop Your Website
  • How to Complete Your Keyword Research
  • How to Complete Your Optimization Worksheets

Affiliate Marketers Super Bootcamp 2012
James Martell starts session 7 of the Affiliate Marketers SUPER BootCamp 2012 by giving a history of search engines and how they have evolved over time. He then went on to discuss Google’s beginnings and where they are now.

The next part of this week’s course was to identify the pages that are necessary to have a complete website. One of the great tools from this session is the Optimization Worksheets for every page for your site. These worksheets have every thing you need to construct a complete page. Another example of how James Martell goes that extra mile for you.
Keywords Are the Building Blocks
Included in this unit were two extra videos – How to Identify Your Primary Keyword and How to Identify Your Tier 1 Secondary Keywords. In the first video he gave a complete tour of how he uses Google External Keyword Tool. In the second one he expanded on how to take your keyword research to a deeper level. He has a bit of a different take on this than many other online marketers.

If you follow all the steps in session 7 of the James Martell’s Affiliate Marketers SUPER BootCamp 2012, you should be able to step up a 14 page website. Join James Martell and pull it all together in the next session.

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James Martell and His Support

Apr 10th, 2012
by Sportate.
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Help From James Martell’s Membership Site

James Martell's Affiliate Marketers Bootcamp 2012
For the last several weeks I have been reviewing James Martell’s new course Affiliate Marketers Super Bootcamp 2012 and I will continue to do so. Before I post about the next session of his new course I wanted to take a moment to talk about the support that you can get by being a member of James Martell’s site.

Part of the teaching that James Martell offers is to direct you to methods of getting quality backlinks to your site. He has a course that was initially call PAD. These letters stand for Professional Article Distribution. Now this method is not how to submit articles to every article directory that you can find. Rather the idea with this system is to place articles on other high quality websites with a link back to your website. Over time the exact method of how you should do this has changed and James Martell now teaches a different idea than his initial course. Just like everything else in online marketing this method has evolved.
James Martell and His Support
Since I first took James Martell’s course, I have been a member of his site. I have probably not taken full advantage of it; but there are so many courses available to anyone who is a member it is well worth the monthly cost.

Recently it turned out to be more than worth the cost of monthly membership. I have been working very hard to establish backlinks to my sites. I thought that I was following the plan exactly but I ran into a snag. Although I thought I was on the right track of having a master article written then having it rewritten into several original version of the theme. Once I had these articles in hand I then went looking for suitable sites on which to have them published. I have had reasonable success with this method.

However on more than one occasion I ran into rejections because the Webmaster felt they were duplicate articles. Now this embarrassed me greatly and I felt it tarnished my reputation. I posted this problem in the forum on James Martell’s site and was thrilled and somewhat surprised to have two of the moderators offer me help. They both very quickly said send me some copies of your articles and we will evaluate them for you. Their input has been invaluable to me! They also posted their opinion on the site and I think it will help others to learn from my mistakes.

I wanted to share this with the followers of this blog as I have been promoting James Martell’s Affiliate Marketers SUPER BootCamp 2012 and I wanted readers to know that you get so much more than just a course from James Martell.

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Developing Your Website Blueprint Part 2 of 2

Apr 1st, 2012
by Sportate.
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Affiliate Marketers Super Bootcamp 2012 Session 6 -Developing Your Website Blueprint Part 2 of 2

James Martell's Affiliate Marketers Bootcamp 2012

In session 6 Developing Your Website Blueprint Part 2 of 2 of James Martell’s Affiliate Marketers SUPER BootCamp 2012, he continues to guide his students through the beginning steps of getting your website organized. For some people this might seem a bit tedious but if you get this part right, all the rest will fall into place .

In this session he goes over the following:
Developing Your Website Blueprint Part 2 of 2 of James Martell’s Affiliate Marketers Super Bootcamp 2012

  • WordPress.org
  • Grab Site Detail Page
  • Open a Google Document
  • Make a List of Required Plugins
  • Develop Your Own Site Detail Page
  • Go To Bluehost360.com
  • Search, Search, Search, Some More
  • Purchase Your Domain Name
  • Go to StudioPress360.com
  • Purchase Your Domain

As always James spends a little time at the beginning doing a quick review of the previous session Developing Your Website Blueprint Part 1 of 2. He always feels that his students should take small steps to achieve a larger goal. I think also he can gage the effectiveness of the course by finding out where everyone is as they go along.

In session 6 Developing Your Website Blueprint Part 2 of 2 he starts off by explaining the difference between WordPress.com and WordPress.org and why you should be using WordPress.org to build your site. When I took his Affiliate Marketers Super Bootcamp he was promoting Drupal as the content marketing system. Now Drupal is a wonderful content management system but you have to be quite technically savvy to manage it. I can honestly say I was never able to figure it out. Ultimately with reasonable amounts of pain and frustration I had my site transferred to a WordPress.org system.

From there James reviews the 17 most favorite plugins that they use on their sites. This part is interesting but as he cautions don’t over load your site with too many plugins that you don’t need. I think that once you are up and running you can begin to see which ones that you will need. This goes back to your visitor profile and how you want them to be able to use your site combined with the information that you need to get from site.

James Martell has always been very generous in sharing his materials and in this session he shares his Site Detail Page. This is a wonderful resource for outlining what is on the site and where it is. In this area you can begin to identify your site’s required pages and where they should reside on the site. Using this as a template you can then go on to develop your own Site Detail Page. This is one of the homework steps from this session.

From there he moved to picking a domain name. Again in their practice of sharing Arlene Martell came on and talked about the steps she takes when finding a domain name. She and James outlined 10 ideas on how to find good domain names.

The next step was to go to Bluehost360.com and search for the availability of the names you are considering. James has long been a big supporter of Bluehost for registering and hosting domains. In his first session of this course there is a short video of how to use Bluehost. While at Bluehost take your time to search, search, and search some more.


Bluehost.com Web Hosting $6.95

To wind up this session he introduces the class to the >WordPress themes at StudioPress. They are lovely clean themes with loads of functionality.

From this session there is quite a bit of homework assigned but with the final step of session actually buying the domain, students will feel that they are well on their way to actually seeing a site. In the next session of James Martell’s Affiliate Marketers SUPER BootCamp 2012 he will discuss keywords and how to understand them and use them.

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Developing Your Blueprint

Mar 24th, 2012
by Sportate.
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Affiliate Marketers Super Bootcamp 2012 Session 5 –Developing Your Blueprint

James Martell's Affiliate Marketers Bootcamp 2012

Carrying on with Affiliate Marketers SUPER BootCamp 2012 , James Martell starts off with a quick review of the two previous sessions – Choosing a Topic and Finding a Niche. He helps define how you can map out what your web site should be about. The great thing about this session as well as the previous ones, you can use this plan for any web site that you have in mind.
Affiliate Marketers SUPER BootCamp 2012 Session 5 –Developing Your Blueprint
A great deal of the focus in Affiliate Marketers SUPER BootCamp 2012 Session 5 –Developing Your Blueprint is centered on your visitor. James helps you to think not about the information that you are dying to create but about what the visitors to your site might be seeking. He discusses whom these visitors might be, what they might be feeling, why are they landing on your site, what are your goals for them. In total he out lines the 8 big questions that you need to answer to aid you in building a visitor profile.

Affiliate Marketers SUPER BootCamp 2012 Session 5 –Developing Your BlueprintJames teaches some interesting avenues that you can use to help answer these 8 questions and to develop whom the visitor to your site might be. After spending some time “digging in” to these resources you will know who your visitor might be and how you should build your web site to appeal to them. James uses Arlene’s process as an example that can be followed carefully for any niche.

For success this is probably the most important step in planning your web site. If the visitor is not able to find a solution to their needs they will immediately leave your site and chances are they will not return. Far too often when a new website is being developed too much emphasis is placed on the graphics and design and not enough on are you solving a problem.

This process will allow you to set goals for both your visitor and for site. In the next session of the Affiliate Marketers SUPER BootCamp 2012 James Martell spends time discussing the structuring of the actual pages for the site.

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Picking Your Niche

Mar 18th, 2012
by Sportate.
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Affiliate Marketer’s Bootcamp 2012 Session 4 – Choosing a Topic That is Right for You!

James Martell's Affiliate Marketers Bootcamp 2012
As James Martell’s Affiliate Marketers SUPER BootCamp 2012 proceeds into session 4, he continues the discussion on finding a topic that is right for you. He starts by reviewing the previous lesson and this quickly gets everyone on the same page.

In this session he has everyone get out the list they created when following his directions from Choosing a Topic Part 1. He helps everyone sort through their lists and to explore several topics. James goes on to discuss how to pick 4 to 6 ideas that would be suitable for you to tackle. The next step is to compile some data on these topics.

In Affiliate Marketers SUPER BootCamp 2012 session 4, James Martell goes through what exactly is affiliate marketing, what are its advantages, what is an affiliate network, and how to choose a relationship with one of these networks.

From these ideas he instructs on how to mine the list by finding advertisers, checking price points, commission being paid, cookie duration, conversion rate, and is an affiliate manager assigned. Arlene Martell comes on to discuss how she evaluates each of these factors.

Then why you should go back to Google and what you can find there. In this section he reviews several merchant sites and what characteristics are needed to help you convert.

After you have followed James’s suggestions he directs you on how you can pick your best 3 niches.

Because Choosing a Topic That is Right for You is so important to your success you don’t want to miss Affiliate Marketers SUPER BootCamp 2012 Session 4.

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Testing

Mar 2nd, 2012
by Interstice.
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this is a test

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Posted in: Backlinks.

Affiliate Marketers BootCamp 2012 Session 3

Feb 28th, 2012
by Sportate.
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Affiliate Marketers BootCamp 2012 Session 3

James Martell's Affiliate Marketers Bootcamp 2012

Now that you know how to get organized and have all the tools in place, this week at the Affiliate Marketers SUPER BootCamp 2012 Session 2, James Martell was covering how to find the right niche for you. This is a beginning step for starting as an affiliate. Because you plan to be doing this for a long time it is important to pick a niche that works for you.

James started the third session of the Affiliate Marketers SUPER BootCamp 2012 talking about how many web sites that you need to have to be successful as an Internet marketer. You will be very surprised to find out what he recommends.

He then went on to discuss how you can pick a topic that will work for you. There are so many products online and there are so many affiliate marketers it is easy to get confused as to where you should start. James Martell has a blueprint for this process and he is more than willing to share this with you.

If you are going to devote the time and effort that it takes to make a success then your topic must have some relevance to you. At the same time there must be interest from others about the topic. In this session James covered how to evaluate your interest in a topic and how to discover if anyone else has a curiosity about it. James will reveal to you some free tools that you can use to find the answers to these factors.
Affiliate Marketers BootCamp 2012 Session 2
He then spent a long part of the session discussing the ins and outs of the affiliate side of the equation. If you are going to be an affiliate marketer you need to be paid for your efforts. He outlines what exactly this process is, how to evaluate the affiliate programs in your niche, and what you should expect from the merchant. He answered the question – what if the merchant doesn’t have an affiliate program, should I get him to start one? What types of creatives will you need to make your site work with the merchant’s products? How you can judge if the merchant will be supportive of your efforts?

He raps the Affiliate Marketers SUPER BootCamp 2012 session 3 up by asking the students to give some serious though to how much they know about the niche that they are about to select. Your web site is going to need ongoing content to be successful. No doubt you can outsource the writing but to be able to appraise it you must be very familiar with the subject.

The homework for this session of the Affiliate Marketers SUPER BootCamp 2012 session 3 is to work on finding this niche. You will be very surprised to find out how James Martell has you start the process.

As this is so vital to your success he will continue to devote next week’s session to this –Picking Your Niche!

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Posted in: Affiliate Super BootCamp, Getting Started, James Martell, Online Marketing, Programs.
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Affiliate Marketers Bootcamp

Feb 18th, 2012
by Sportate.
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Review of the Affiliate Marketers Bootcamp

James Martell's Affiliate Marketers Bootcamp 2012

Affiliate Marketers SUPER BootCamp 2012 has just begun. Ten year’s after Jams Martell launched his first Affiliate Marketers Bootcamp, he has completely revamped the course. For those of you who follow this journal of a senior learning Internet marketing you will know that I started with James Martell’s Affiliate Marketers Bootcamp 2008.

Knowing absolutely nothing about Internet marketing his was the first course that I took. I think that I have been quite frank in stating that with hind sight I am not sure that was the best starting point for me. However it has made me a complete fan of both James and Arlene Martell. They give freely and wholly of themselves to help Internet marketers.

The Affiliate Marketers SUPER BootCamp 2012 is just beginning so if you think that it is for you, it is not too late to register. It is being offered at a mere $47.00U.S. per month, making it affordable for everyone. This amount offers so much more and we will discuss what the other benefits are later.
Affiliate Marketers Bootcamp

Who Is Affiliate Marketers Bootcamp 2012 Aimed At!

This course is a great way for anyone who is interested in Internet affiliate marketing. Because James teaching style is so inclusive and uses what he calls “baby steps” it is easy to follow. This makes a good starting point, while at the same time helping those who have existing businesses to online success.

For many affiliate marketers who have started and now find themselves a bit stuck in a rut this course will help to get them back on track.

What the Course Covers

Since this course is aimed at a large range of “newbies” and experienced marketers, it starts right at the beginning and proceeds through to a complete website construction. It is a twelve week course that begins with a “meet and greet”. After the first session, James uses the second session to spend time going over the 12 steps necessary to getting organized. It covers such things as:

  1. Shopping for Supplies
  2. Setting up a Google Account
  3. An Internet Start Page
  4. Establishing a Business Address
  5. Hosting
  6. User Name and Passwords
  7. Form Filling Service
  8. Outsourcing
  9. Up Dating your Browser
  10. Affiliate Organizer
  11. FTP Client
  12. Mind Set

Affiliate Marketers Bootcamp
For Internet marketers who have been doing this for a while this may seem like very basic information. I can tell you from experience if you are very new this is all very valuable. If you follow this direction you will be ready to start taking in the real meat of the Affiliate Marketers SUPER BootCamp 2012

What is Next

After you have digested and put into place both the physical and online tools, you will be ready to tackle next week’s session – “How to find a Topic that Is Right for You.

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Backlinking Tips

Jan 28th, 2012
by Sportate.
1 comment

As a senior learning Internet marketing one of the hardest task for me has been the finding of effective ways to build Backlinks. This past week I was once again reminded of the need for this when I was reading Five Backlinking Strategies You Shouldn’t Waste Your Time With In 2012 by Robert Jones (nickname kezanari). I direct your attentin to this post as there are many great ideas in this article and in the comments that have been made.

As followers of this blog you will know that I am an advocate of James Martell of Affiliate Marketers SUPER BootCamp fame. He was recently at Affiliate Summit in Las Vegas and returned with some words of wisdom from Matt Cutts. Matt was quoted as saying things like “I’m not a big fan of article marketing”, “article directories are low-value sites with duplicate, poorly written content that does not add value to the Net”, “I’d lean away from it”. In the above article, kezanari feels that doing mass submission of articles is a pure waste of time. Although there are a number of companies offering services to submit your articles to thousands of sites it appears that this is not the way to go.

The whole idea is to add useful content that visitors will want to read. By adding unique, quality information to the web Google will index your article and the Backlinks in these articles have a better chance of being clicked upon. Plus this will add to the value of your web page that you are hoping to get ranked.

I also took kezanari’s advice and read 18 Link Building Techniques by Ben Jackson on Mitz’s Website. I urge you to read this very insightful article. I for one was surprised to see that ezinearticles.com was still showing a page rank of 6. After the Panda slap I had completely given up on using this site. There are many useful resources in this article. Like others Ben recommends that you pick one method and master it. He also emphasizes the need for quality content. He stresses the need to write for visitors to your article rather than producing articles that are only geared for search engines.

With James, kezanari, and Ben all accentuating the idea of quality, unique content, guest posting is going to be one of the best courses of action. Members of James Martell’s Affiliate Marketers SUPER BootCamp course have access to a course on guest posting.

For me, I have started with this idea of doing guest posts. I have found that I have enjoyed an increase in traffic for those pages to which I have linked back with anchor text. For those of us who are striving to be work at home seniors it is very necessary for us to learn as much as we can about the process of Backlinking.

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