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Online Marketing

A Beginner’s Guide to Internet Marketing

A Beginner’s Guide to Internet Marketing or How to Earn an Income Online

A Beginner's Guide to Internet Marketing or How to Earn an Income Online

Grandma Missing in Action?

Two things have kept me from regular posting to Grandmas Internet Marketing Blog. The first is the writing of a book called “How to Earn an Income Online: A Beginner’s Guide to Internet Marketing” and secondly I had a nasty fall at the end of August. The fall put me out of action for a bit and then catch up from the other areas in my life took time.

Grandmas Internet Marketing Blog was meant to be and still is a journal of the struggles and successes I have had in learning Internet marketing. As a Senior working from home with no prior Internet skills it has being a steep learning curve, very interesting and engaging but never the less very challenging. I started this blog to make a record of this journey.

Why Write “How to Earn an Income Online: A Beginner’s Guide to Internet Marketing”?

Because at times this has been a very confusing learning process I decided a good way to sort it all out for myself and for other Internet marketing Seniors and Beginners was to write a book. This book is called a “How to Earn an Income Online: A Beginner’s Guide to Internet Marketing”.

When I started and someone said FTP I did not have a clue what they were talking about. How to pick a niche, get a domain name and set up hosting were complete mysteries to me. I can honestly say with hindsight that I started down the wrong road. I don’t regret this as I met some wonderful people in the process but if I had chosen a different beginning course I might have understood many things better.

The book is directed at anyone who is just getting started. I think that the title is maybe a bit misleading. It was chosen because the final goal is to use the information to earn an income online; however the book deals more with the process of understanding how to get started.

It covers such things as the many options there are in making an income online. Things like niche sites, authority sites, or newsletters. It talks about content management systems. When I started if you suggested that you were going to use WordPress as your content management system veteran Internet marketers said “no no” that is only for bloggers. Nowadays it is the content management system of choice.

The book touches on basic HTML, link building, SEO, landing pages, redirects, list building, and many other basic topics.

This a “How to Earn an Income Online: A Beginner’s Guide to Internet Marketing” will get “newbies” started down the right path to Internet success. For anyone who wishes to unravel the mysteries of Internet marketing this book will help.

Learning to Publish to Kindle

In writing this book it was my intention to clarify in an orderly way the steps that I have been learning and just maybe to help some others along the way. As part of this process I have been spending a great deal of time learning to publish these books to Amazon’s Kindle. This is a whole new venture for me and I will be sharing my adventures with you as I go along.

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Fast Track Your Business With Outsourcing Part 2


Affiliate Marketers Super Bootcamp 2012 Session 11 -Fast Track Your Business With Outsourcing Part 2 of 2

James Martell's Affiliate Marketers Bootcamp 2012

We are now back reviewing James Martell’s Affiliate Marketers SUPER BootCamp 2012 Session 11 -Fast Track Your Business With Outsourcing Part 2 of 2. After the debacle of having all of our sites attacked by malware, it is wonderful that when you take a course from James Martell you can pick it up at your own pace. He backs up all of his material with videos, written transcripts, and audio presentations (all of which can be downloaded).
Affiliate Marketers Super Bootcamp 2012 Session 11 -Fast Track Your Business With Outsourcing Part 2 of 2
In this session of Fast Track Your Business With Outsourcing Part 2 of 2, James’ goal for the group is to get their projects awarded and completed. At the end of the session he will have covered how to get your content written, graphics created, plus the installation, set-up, and configuration of WordPress. All of these jobs need different skill sets and he helps you evaluate them.

As in all other sessions he reviews the previous session in which he taught you how to post your projects. He also reviews the 10 tips to outsourcing.

As he is ready to move on to this session he takes everyone back into the Elance interface. The first step he tackles is how to evaluate the proposals that you have received for each unit. Going through the various proposals he instructs on what to look for in each one. Important tips on how to review the profile, the portfolio, and the feedback for each of the candidates.

Once a decision has been made on the most suitable provider, he then talks about how to communicate with this person and how to negotiate a more favorable price. As there is usually quite a few bidders for the job this negotiation will often work out very well.

The project is then awarded. At this point he shows you how to set up milestones and why it is important to have realistic milestones. Once the selected candidate has accepted the terms, James then reviews the information that you need to send to them. Since your project descriptions have been drawn up in previous steps this is fairly seamless.

James Martell spends quite a bit of time reviewing the process of going back and forward with the provider to make sure that you get exactly what you want. This step is usually more necessary when you are working with a graphics person. Although you want their creativity, you also want the finished work to reflect your needs.

In this James Martell’s Affiliate Marketers SUPER BootCamp 2012Fast Track Your Business With Outsourcing Part 2 of 2, James Martell definitely sticks to his ideas of “baby steps” and detail.
The next session will be Building a Winning Website

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Grandma and Internet Marketing

Grandma Continues to Learn Internet Marketing

As you can see I have been missing from this blog for some time. One thing that I have learned as a senior learning to work online, is that this is not good. Fresh content is a must! So what has been going on with me?

I have been very very busy in my personal life. We have three Granddaughters – one age 6 and two ages 3. We have Monday to Friday care for them. This does consume a great deal of time and energy. I am also a Realtor and this also keeps me hopping. However none of these are real excuses for not being completely engaged in my online business.

Early in June my sites were infected with Malware. What exactly is Malware? To say that I understand it would be a mistake. The Wikipedia definition of Malware is: “Malware, short for malicious software, is software designed to secretly access a computer system without the owner’s informed consent. The expression is a general term used by computer professionals to mean a variety of forms of hostile, intrusive, or annoying software or program code, scripts, active content, and other software.” Not being technically inclined this means very little to me.

However I now know how it can affect one’s online business. In my case all my sites were attacked. I do hire a technical person to maintain and oversee my sites. However to get to the bottom of this we also needed the help and support of the hosting company. Although I use a well known, highly reputable hosting service, they were less than helpful. They put every possible obstacle in the way of my tech person getting to the bottom of the problem.

We ended up hiring sucuri.net to help with the situation. My technical person and Sucuri were in constant communication with the hosting company. This whole process took up almost the whole of June. It was a nightmare! My wish for all of you who follow this blog is that you never incur this problem.

All the while I was unable to access my sites; so I decided to look at some other ways to earn money online. I turned my attention to finding out about publishing books to the Kindle. This has been a fun interesting adventure. I will let you all know about this journey as we go along. Meantime I have published four books to the Amazon Kindle. They are as follows:

Golf SimplifiedGolf Simplified walks you through the tips and fundamentals of the golf swing that will give your golf swing constancy and help lower your handicap. The step by step learning of the fundamentals of the golf swing will improve your enjoyment of the game. In Golf Simplified you will see how small adjustments will help you to hit the ball straighter. Starting with the grip continuing on to the full swing, chipping, putting, and special shots every part of the game is covered in this book
 
Secrets to Selling Your Home for Top Dollar
Secrets to Selling Your Home for Top Dollar gives you a complete checklist on how to get your home ready for sale. Using the experience and knowledge of several talented realtors, this book will describe how to present your home in its best and most appealing way. Learn what you can do to prepare your home for market. These tips and strategies will help to boost your selling price and give your home a shorter selling time. You will learn how to make your home look bigger, brighter, cleaner, warmer, and more desirable with more “curb appeal”.
 
The Method of Muffins
The Method of Muffins is filled with mouth watering recipes for healthy, easy to make muffins. Along with the recipes are the tricks in how to make these muffins light and airy. It guides through the correct ingredients, the must follow mixing techniques, and the correct baking instructions. The bonus in this book is the recipes for old fashioned bake in the pan muffins.
 
 
 

Classic CookiesClassic Cookies are meant to make your mouth water for more. They are the cookies that you remember fondly from your childhood. Often the memory of the wonderful taste is associated with the great days you spent baking with your Grandmother.
These recipes for making perfect and delicious cookies are culled from a number of sources and are meant to excite and delight you taste buds. Whether these classic cookies are soft and chewy, firm and fruity, or hard and ready to dunk; no one passes up a fresh-baked, fragrant and fantastic cookie.

Check them out. They are all very reasonable and I know you will find value in all of them. It has been a fun journey so far and I have a few more that will be published soon.

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Fast Track Your Business With Outsourcing

Affiliate Marketers Super Bootcamp 2012 Session 10 -Fast Track Your Business With Outsourcing Part 1 of 2

James Martell's Affiliate Marketers Bootcamp 2012
All the work that you have put into James Martell’s Affiliate Marketers SUPER BootCamp 2012 is going to pay big dividends when you see how to use this preparation in Session 10 Fast Track Your Business With Outsourcing Part 1 of 2.
Fast Track Your Business With Outsourcing
As is James Martell’s style of teaching, he starts this session with a review of Pulling It All Together Part 1 of 2 and Pulling It All Together Part 2 of 2. He is always very encouraging and understanding if everyone is not quite up to speed. He understands that people learn at different rates and that they have pressures that may keep them from spending the time needed to fulfill each session. As I have mentioned before the wonderful thing about any of James Martell’s courses is that he videos them, provides transcripts of them, and records them. This allows his students to work at their own pace.

He begins Session 10 -Fast Track Your Business With Outsourcing Part 1 of 2 by having the students open their copies of their Master Site Plans. He then gives a history of how he moved from hiring local writers and graphic artist to finding them online. He gives an example of how time and cost saving this step was.

He is a firm believer in having his followers figure out what they do best and then outsourcing all the other tasks. He discusses the costs of doing this. He goes over how to present your project to an outsourcer. He then talks about how you can protect yourself against inferior work. He gives tips on picking contractors and negotiating price. He outlines your responsibilities to your providers.
Fast Track Your Business With Outsourcing
James Martell is a big believer in using Elance to find suitable contractors. Other places to look for help are sites like oDesk, guru.com, fiverr.com, and vWorker.

The remainder of Fast Track Your Business With Outsourcing Part 1 of 2 was a tour through the Elance system. During this tour the students were able to see how valuable their prior planning and preparation was. It quickly became a cut and paste process to place an order for a project.

James Martell concluded James Martell’s Affiliate Marketers SUPER BootCamp 2012 Session 10 with explaining his 15 Minute Rule – learn it and carve it in stone. The next session will be –

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Pulling It All Together Part 2 of 2

Affiliate Marketers Super Bootcamp 2012 Session 9 -Pulling It All Together Part 2 of 2

James Martell's Affiliate Marketers Bootcamp 2012

In session 9 of James Martell’s Affiliate Marketers SUPER BootCamp 2012, he continues with the discussion of Pulling It All Together. James has always been a great believer of “baby steps” in the process of learning to develop a website. As a result in this session of the Affiliate Marketers Super Bootcamp, he carries on from Pulling It All Together Part 1 of 2 and adds the last steps to get ready for actually having your website go online.

After reviewing the steps covered in Session 8 Martell instructs his students to grab their Master Site Plans and add these steps:

  • Develop a Project Description for the Necessary Graphics
  • Develop a Project Description for the Installation, Configuration, and Setup of WordPress

Before James gets into the material for the Affiliate Marketers SUPER BootCamp 2012 Session 9 -Pulling It All Together Part 2 of 2, he leads the class in a discussion of what he believes to be the 2 Biggest Mistakes that people make when becoming internet marketers. You might be surprised to learn what they are. This leads right into a discussion of defining what your role will be in this process.
Graphic Design
He then gets into the “meat of the matter” by defining why graphics are so important for an effective website. This includes the picking of a theme that will work effectively to showcase your website in a professional manner. James Martell has become a big advocate of the themes at Studio Press. He feels that if you purchase a professional theme that is well optimized in the long run it will pay big dividends. Having the theme in mind you can then spend some quality time thinking about how you would like your header graphic to appear. James gives you some very interesting and helpful suggestions about this header that I don’t think that many of us would have considered. In this discussion you will learn about logos, tag lines, color of background, color of text, and thumbnails. It is an area where some time should be spent, as the finished product will determine the professional look of your site.
Wordpress-installation-and-management
The final step in this unit is to discuss the Installation, Configuration, and Setup of WordPress. James Martell is a firm believer in outsourcing many of the tasks that are needed for success. Although it is possible to install a WordPress theme yourself, he firmly believes that you are much better off to get an expert to do this. Part of the process of Installation, Configuration, and Setup of WordPress is to install and configure12 to 20 plugins.

As with the other sessions, in the Affiliate Marketers SUPER BootCamp 2012 Session 9 -Pulling It All Together Part 2 of 2 James Martell provides his students with project description templates for each step. All the follower has to do is to make a few minor changes to these templates so that they are customized for their use. James is a big fan of hiring experts for all these tasks and he is a huge supporter of the expertise that can be found at Elance. He has had very good success in hiring qualified people from there.

Once you have added these steps to your Master Site Plan you will be ready to tackle Session 10 Fast Tracking Your Business With Outsourcing

.

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Pulling It All Together Part 1 of 2

Affiliate Marketers Super Bootcamp 2012 Session 8 Pulling It All Together Part 1 of 2

James Martell's Affiliate Marketers Bootcamp 2012
In session 8 of James Martell’s Affiliate Marketers SUPER BootCamp 2012, James discusses Pulling It All Together Part 1 of 2. You may have noticed that I have not made a post here since Keywords Are the Building Blocks; as life took me in another direction for a time. I am now scrambling to get caught up however the joy of following James Martell is that he records all his sessions and also has a transcript done for them. That way even if you miss a few units you can back track and not miss anything.

For this class of Pulling It All Together Part 1 of 2, James outlines the following goals of the session:
Affiliate Marketers Super Bootcamp 2012 Session 8 Pulling It All Together
 

  • Using the Master Site Plan Template Provided
  • Creating Your Own Master Site Plan
  • Identifying Your Team Roles
  • Develop Product Review Project Descriptions
  • Develop Product Review Project Work Orders
  • Develop Product How to Guides Work Orders
  • Develop Blog Post Work Orders
  • Develop About Editor Work Order
  • Develop Contact Us Work Order
  • Add Agreements to Master Site Plan

Because Google ranks pages not sites James Martell emphasizes this in all his teachings. In James Martell’s Affiliate Marketers SUPER BootCamp 2012 Pulling It All Together Part 1 of 2 he starts by talking about your home page and then goes on to discuss how to develop and set up your money pages; the prime one being the product review page. He then moves on to the How to Guide pages and the blog pages. The former is a secondary money page while the latter supports your first two types of pages.

To have your pages rank well on Google it is necessary to keep them fresh, relevant, and recent. James gives tips on how to do this and how to set up a publishing schedule.
Affiliate Marketers Super Bootcamp 2012 Session 8 Pulling It All Together
From there session 8 of James Martell’s Affiliate Marketers SUPER BootCamp 2012 talks about developing your Master Site Plan following the example provided. This template that he shares is an extremely valuable tool for setting up an effective, organized website. It shows you exactly how to :

 

  • Develop Product Descriptions and Work Orders for Reviews
  • Develop Product Descriptions and Work Orders for How to Guides Work Orders
  • Develop Supporting Blog Post Work Orders
  • Develop About Editor Work Order
  • Develop Contact Us Work Order
  • Add Agreements to Master Site Plan
  • Install, Set-up, and Configuration of WordPress and plugins.

Followed by this is a good discussion of whom you need on your team and what their roles will be. Everything from your own role to writers, and graphic artists is covered. He is a big believer in Outsourcing and spends time reviewing with the class the Elance site and how to post a good job description there. He shares some of his experiences in using Elance. James covers how to pick a good writer and shares a detailed work order when hiring one. All these tools would take you months of trial and error to come up with effective material and this is all covered for a very nominal fee in the James Martell’s Affiliate Marketers SUPER BootCamp 2012

Next we will have a look at James Martell’s Affiliate Marketers SUPER BootCamp 2012, Pulling It All Together Part 2 of 2.

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Keywords Are the Building Blocks

Affiliate Marketers Super Bootcamp 2012 Session 7
Keywords Are the Building Blocks

James Martell's Affiliate Marketers Bootcamp 2012

In session 7 of James Martell’s Affiliate Marketers SUPER BootCamp 2012, the topic is Keywords Are the Building Blocks. This is a subject after my own heart. Because there has been a dramatic shift from keyword stuffing to writing in a more natural way, it appears that keywords are often neglected. In this session not only does James give you a full hour tutorial but he also provides two supplementary videos on the subject of researching keywords.

As in all other sessions he starts with a quick review of what has gone before. He then moves into this session of the Affiliate Marketers Super Bootcamp 2012. To understand how keywords are necessary he covers the following:

  • How the Google Search Engine Works
  • Identifying the Pages to Develop Your Website
  • How to Complete Your Keyword Research
  • How to Complete Your Optimization Worksheets

Affiliate Marketers Super Bootcamp 2012
James Martell starts session 7 of the Affiliate Marketers SUPER BootCamp 2012 by giving a history of search engines and how they have evolved over time. He then went on to discuss Google’s beginnings and where they are now.

The next part of this week’s course was to identify the pages that are necessary to have a complete website. One of the great tools from this session is the Optimization Worksheets for every page for your site. These worksheets have every thing you need to construct a complete page. Another example of how James Martell goes that extra mile for you.
Keywords Are the Building Blocks
Included in this unit were two extra videos – How to Identify Your Primary Keyword and How to Identify Your Tier 1 Secondary Keywords. In the first video he gave a complete tour of how he uses Google External Keyword Tool. In the second one he expanded on how to take your keyword research to a deeper level. He has a bit of a different take on this than many other online marketers.

If you follow all the steps in session 7 of the James Martell’s Affiliate Marketers SUPER BootCamp 2012, you should be able to step up a 14 page website. Join James Martell and pull it all together in the next session.

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James Martell and His Support

Help From James Martell’s Membership Site

James Martell's Affiliate Marketers Bootcamp 2012
For the last several weeks I have been reviewing James Martell’s new course Affiliate Marketers Super Bootcamp 2012 and I will continue to do so. Before I post about the next session of his new course I wanted to take a moment to talk about the support that you can get by being a member of James Martell’s site.

Part of the teaching that James Martell offers is to direct you to methods of getting quality backlinks to your site. He has a course that was initially call PAD. These letters stand for Professional Article Distribution. Now this method is not how to submit articles to every article directory that you can find. Rather the idea with this system is to place articles on other high quality websites with a link back to your website. Over time the exact method of how you should do this has changed and James Martell now teaches a different idea than his initial course. Just like everything else in online marketing this method has evolved.
James Martell and His Support
Since I first took James Martell’s course, I have been a member of his site. I have probably not taken full advantage of it; but there are so many courses available to anyone who is a member it is well worth the monthly cost.

Recently it turned out to be more than worth the cost of monthly membership. I have been working very hard to establish backlinks to my sites. I thought that I was following the plan exactly but I ran into a snag. Although I thought I was on the right track of having a master article written then having it rewritten into several original version of the theme. Once I had these articles in hand I then went looking for suitable sites on which to have them published. I have had reasonable success with this method.

However on more than one occasion I ran into rejections because the Webmaster felt they were duplicate articles. Now this embarrassed me greatly and I felt it tarnished my reputation. I posted this problem in the forum on James Martell’s site and was thrilled and somewhat surprised to have two of the moderators offer me help. They both very quickly said send me some copies of your articles and we will evaluate them for you. Their input has been invaluable to me! They also posted their opinion on the site and I think it will help others to learn from my mistakes.

I wanted to share this with the followers of this blog as I have been promoting James Martell’s Affiliate Marketers SUPER BootCamp 2012 and I wanted readers to know that you get so much more than just a course from James Martell.

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Developing Your Website Blueprint Part 2 of 2

Affiliate Marketers Super Bootcamp 2012 Session 6 -Developing Your Website Blueprint Part 2 of 2

James Martell's Affiliate Marketers Bootcamp 2012

In session 6 Developing Your Website Blueprint Part 2 of 2 of James Martell’s Affiliate Marketers SUPER BootCamp 2012, he continues to guide his students through the beginning steps of getting your website organized. For some people this might seem a bit tedious but if you get this part right, all the rest will fall into place .

In this session he goes over the following:
Developing Your Website Blueprint Part 2 of 2 of James Martell’s Affiliate Marketers Super Bootcamp 2012

  • WordPress.org
  • Grab Site Detail Page
  • Open a Google Document
  • Make a List of Required Plugins
  • Develop Your Own Site Detail Page
  • Go To Bluehost360.com
  • Search, Search, Search, Some More
  • Purchase Your Domain Name
  • Go to StudioPress360.com
  • Purchase Your Domain

As always James spends a little time at the beginning doing a quick review of the previous session Developing Your Website Blueprint Part 1 of 2. He always feels that his students should take small steps to achieve a larger goal. I think also he can gage the effectiveness of the course by finding out where everyone is as they go along.

In session 6 Developing Your Website Blueprint Part 2 of 2 he starts off by explaining the difference between WordPress.com and WordPress.org and why you should be using WordPress.org to build your site. When I took his Affiliate Marketers Super Bootcamp he was promoting Drupal as the content marketing system. Now Drupal is a wonderful content management system but you have to be quite technically savvy to manage it. I can honestly say I was never able to figure it out. Ultimately with reasonable amounts of pain and frustration I had my site transferred to a WordPress.org system.

From there James reviews the 17 most favorite plugins that they use on their sites. This part is interesting but as he cautions don’t over load your site with too many plugins that you don’t need. I think that once you are up and running you can begin to see which ones that you will need. This goes back to your visitor profile and how you want them to be able to use your site combined with the information that you need to get from site.

James Martell has always been very generous in sharing his materials and in this session he shares his Site Detail Page. This is a wonderful resource for outlining what is on the site and where it is. In this area you can begin to identify your site’s required pages and where they should reside on the site. Using this as a template you can then go on to develop your own Site Detail Page. This is one of the homework steps from this session.

From there he moved to picking a domain name. Again in their practice of sharing Arlene Martell came on and talked about the steps she takes when finding a domain name. She and James outlined 10 ideas on how to find good domain names.

The next step was to go to Bluehost360.com and search for the availability of the names you are considering. James has long been a big supporter of Bluehost for registering and hosting domains. In his first session of this course there is a short video of how to use Bluehost. While at Bluehost take your time to search, search, and search some more.


Bluehost.com Web Hosting $6.95

To wind up this session he introduces the class to the WordPress themes at StudioPress. They are lovely clean themes with loads of functionality.

From this session there is quite a bit of homework assigned but with the final step of session actually buying the domain, students will feel that they are well on their way to actually seeing a site. In the next session of James Martell’s Affiliate Marketers SUPER BootCamp 2012 he will discuss keywords and how to understand them and use them.

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Developing Your Blueprint

Affiliate Marketers Super Bootcamp 2012 Session 5 –Developing Your Blueprint

James Martell's Affiliate Marketers Bootcamp 2012

Carrying on with Affiliate Marketers SUPER BootCamp 2012 , James Martell starts off with a quick review of the two previous sessions – Choosing a Topic and Finding a Niche. He helps define how you can map out what your web site should be about. The great thing about this session as well as the previous ones, you can use this plan for any web site that you have in mind.
Affiliate Marketers SUPER BootCamp 2012 Session 5 –Developing Your Blueprint
A great deal of the focus in Affiliate Marketers SUPER BootCamp 2012 Session 5 –Developing Your Blueprint is centered on your visitor. James helps you to think not about the information that you are dying to create but about what the visitors to your site might be seeking. He discusses whom these visitors might be, what they might be feeling, why are they landing on your site, what are your goals for them. In total he out lines the 8 big questions that you need to answer to aid you in building a visitor profile.

Affiliate Marketers SUPER BootCamp 2012 Session 5 –Developing Your BlueprintJames teaches some interesting avenues that you can use to help answer these 8 questions and to develop whom the visitor to your site might be. After spending some time “digging in” to these resources you will know who your visitor might be and how you should build your web site to appeal to them. James uses Arlene’s process as an example that can be followed carefully for any niche.

For success this is probably the most important step in planning your web site. If the visitor is not able to find a solution to their needs they will immediately leave your site and chances are they will not return. Far too often when a new website is being developed too much emphasis is placed on the graphics and design and not enough on are you solving a problem.

This process will allow you to set goals for both your visitor and for site. In the next session of the Affiliate Marketers SUPER BootCamp 2012 James Martell spends time discussing the structuring of the actual pages for the site.

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