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Content Management System

Your Own Content Management System

I am a senior learning Internet marketing. I started this site to sort out my journey in this learning process and along the way to may be help some seniors working from home. I have tried to talk about things that have worked for me. However today I am going to talk about a major frustration that I have had.

There is so much to learn and there does not seem to be a straight line to follow. I have been accustomed to taking course where you start at A proceed to B and so forth. I have not found learning to establish a business online to be anything like that. For a novice there is so much to learn and so many different opinions as to what will be successful.

Today I feel like pulling out my hair or standing on a box to rant. How come I find myself in this position? What could I have done to prevent it? May be this is a case of learning by doing and making mistakes. I hope this will help you to not make this mistake that I have made. (more…)

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WordPress

WordPress as Your Choice of a Content Management System

When WordPress first hit the Internet world it was thought to be a blogging platform but it has come a long way and now is used for a general content management system. Of all the different choice for blogging WordPress is now the most used. More and more web site publishers are using it to get their message out.

There are a number of reasons why it has become the first choice. Unlike many other content management platforms it is free. It was developed with many options and allows for others than the principal developers to increase its capacity.

For all the non-techies of the Internet world WordPress is so easy to both install and to use. (more…)

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As Squidoo’s Is Evolving How Will It Affect You?

Squidoo has been and continues to be a great source for Senior Online Marketers to try out ideas without the cost of setting up their own domains. However like many things on the Internet times are a changing and you need to be aware of some of the new guidelines.

If you have been following from the sidelines you observed as Squidoo evolved into a SERP-ranking powerhouse and finally invested in a guide to teach marketers how to do it themselves. They created content, did all the recommended traffic tactics – and one day awoke to discover their lenses locked and their efforts ruined.

Squidoo made many changes in 2009 – and for good reason. They were in the good graces of Google until one day the search engine giant decided to teach them a lesson and slapped their search engine rankings into nowhereland.

To combat this horrible effect, Squidoo knew what they had to do. They had to lock down spam lenses, implement some new rules and take down unsavory content. Gone were the porn lenses that were previously allowed on this site.

A new Squid Don’t lens was erected to help guide lensmasters in how to create a proper page on Squidoo. Many ClickBank products, which were the bread and butter of some affiliates, were blacklisted.

No more teaching how to cure toenail fungus or how to lose weight with acai berries. These topics were just too enticing for spammers, so Squidoo had to make them off-limits for everybody – even those who provided viable content about them.

Squidoo did create a great program called the Giant Squid program, where lensmasters with at least 50 good lenses could bypass the filter system they set in place – because they earned a badge of trust from the creators of Squidoo.

They limited the number of links to a hefty nine, which is more than generous considering places like Hub Pages only allow two. In the coming year, Squidoo will be checking up on lensmasters to see who’s abiding by their policy and who isn’t – and they’ll be cleaning house on lenses that don’t comply.

One unfortunate prediction about Squidoo is that they will continue finding new resources that help them make money. It’s understandable, of course – but it inserts links and competition in your lens that you can’t always turn off.

One of the best ways to get what you want on Squidoo is to become an active participant in their SquidU forum. Here, you can interact with the founders and worker bees on Squidoo – and they constantly ask for your input on future decisions, letting you speak out about how it will affect you.

For example, they’re considering giving lensmasters the ability to take a live Squidoo lens and purposefully make it a work in progress lens – but before they do, they’re asking for your opinion. Take advantage of this open door philosophy because not many social networks have it – they simply make the rules and you’re expected to follow them.

Within the Squidoo system you will find many people already anxious to share their ideas and expertise on how to build an effective lens.

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CONTENT MANAGEMENT SYSTEMS

You have done your research, picked your niche, registered your domain, and set up your hosting plan. The next step is to create the web site. To do this you need a content management system. The best explanation of this is a  content management system is a “computer application used to create, edit, manage, and publish content in a consistently organized fashion (wikipedia, 2009).”

There are a number of different choices and many of them are free. Many people use Front Page which was discontinued in 2006. It was replaced by Office SharePoint Designer 2007 for the enterprise information workers and Expression Web for the professional Web designer. Another very popular program is Adobe Dreamweaver. I cannot comment on either as I have not used them.

When I started I was taking a course that was being built using Drupal. Many more experienced people expressed the opinion that this was too complicated a system for a beginner. I did not know what I was doing but I just followed along. The idea behind the site was to build a community site where others could contribute their experiences, add their images, and participate in the forum discussions. A good review of the many advantages and some of the drawbacks to Drupal can be found at http://www.advancedwebdesign.com/drupal-review.

After a time it was decided that the site should be moved to SocialGo. This is an easier site for participants to add their content. A good review of this can be found at >http://www.brighthub.com/internet/web-development/reviews/47032.aspx. From my point of view the verdict is still out on this. I have not found it particularly easy to add areas to monetize the system and I don’t like the idea that you can nit control your files on it. However I am willing to give it time.

Award winning Xsitepro2 at $197.00 is probably the best investment for beginners who want a desktop content management application. This is an easy to use, straightforward program. It delivers more than it promises and is extremely time saving. The many templates, the easy and speed with which you can build a site, the support, the step by step manual and the built-in SEO analyzer make this an excellent choice for a marketer. With this system there is no need to know HTML, PHP and you can easily customize your site. Xsitepro2 is great choice for beginner and experienced site builders.

In exploring different ways of constructing a website I came across Info Product Killer. For me this was a great way to learn about the construction of a page, some HTML, titles, alt tags, linking and adding images. This program is delivered with step by step videos. Easy to follow instructions in both the video presentation and printed material made it possible to quickly build money making web sites. Craig Kaye who created this has been extremely supportive. If you email him a question allowing for the time difference there is an almost immediate response. I think this would have been the best starting point for me.

Having been at this for a little while and now having hindsight I wish I had started with WordPress. This is a free web based blogging system which can be used to set up any web site. For a basic understanding of setting up a WordPress site there is excellent free information at

If you are looking to set up a static web site there this is possible. There are hundreds of free themes available by googling WordPress free themes. I think when I began I thought to use WordPress that you needed to come up with some original thought about yourself or a world event. However WordPress can be used to add any consistent content that you can think up. There is an excellent book available WordPress for Dummies by Lisa Sabin-Wilson. If I was starting at the beginning I think I would concentrate on learning all the ins and outs of WordPress.

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Blogging Explosion

You have found a niche, decided on a domain and set up your hosting. The next step is to decide what kind of a web site you wish to have. Do you want it to be static or do you want to run it as a blog? Let’s look at blogging.

The movie Julie and Julia took blogging mainstream for many who had no idea that an everyday, average individual could command attention and pursue their passion using an online technology available to the masses for free.

And it’s not just movies and rare blog success stories that make people want to blog. In 2009, the job market resulted in a ton of layoffs for journalists and print newspapers and magazines went out of business. These writers will take their skills to the Internet.

Blogging will boom even more than it already has in marketing circles. Just like reality TV has now become a career pursuit for some young adults, blogging is being viewed as a potential income source for those who don’t want to take the regular route to financial success.

Perez Hilton has been very open with the amount of money he’s raking in – and it’s substantial. There are so many blog success stories that you can learn from and apply them to your Internet Marketing strategy.

The Bankaholic blog was sold for $15 million. ArsTechnica sold for $25 million. PaidContent sold for $30 million. Someone recently commented that you can start a blog about Doritoes potato chips and once it gets rolling with traffic, wait and see how much they pay you to own it.

You’re going to find many grassroots bloggers who are flying by the seat of their pants. The one edge they may have over experienced marketers is that they don’t just get into a niche because it sounds lucrative – they do it because they truly have a passion for it.

That passion will translate into frequent blog posts and the building of a loyal and enthusiastic like-minded core audience. It will grow like a wildfire and when that traffic hits a certain number, competitors will come knocking at the door of these bloggers hoping to make an acquisition and funnel that traffic to their own interests.

Many of these bloggers you’ll be competing with won’t have the marketing savvy and insight to monetize their blogs as well as yours, so initially they may not see the same financial success. But don’t count them out if they’re fierce about feeding the Googlebots with constant content and ensuring they’re not hyping up their reviews in a way that violates current FTC rulings.

Your goal as a blogger should be to continue leaving breadcrumbs on a daily basis for search engine spiders. Make sure you utilize broad and long-tail keywords. Comply with FTC regulations about being transparent if you receive compensation for a review or testimonial. And narrow your niche down so that you have a high chance for success against the influx of new bloggers in the blogosphere.

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