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Online Marketing

SEO Is It Changing?

As seniors trying to learn Internet marketing don’t you hate it when you spend a lot of money on how to guides, memberships and tools helping you with your SEO (Search Engine Optimization) efforts, only to find out everything’s changing for the coming year?

It happens to everyone not just us seniors. Some marketers can roll with the changes with ease, while others struggle to keep up. If you look to the future, it can help you predict how things might change so you can head off the SEO lag time most marketers will experience and stay one step ahead of the competition.

The biggest change you’re going to notice is that things are evolving into real time. Keywords, indexing – it’s going to be updated quicker than in the past, so you won’t be able to rest on your laurels enjoying a top spot in the SERPs (Search Engine Results Pages) and likewise, you’ll have ample opportunity to move up in the ranks if you pay attention closely.

You’re going to see Google working on ways to combine real time results (which basically means the last one to mention something, if it’s indexed, will be shown) with relevancy, which was Google’s biggest beef with websites that were using keywords to trick searchers in the first place!

Real time search doesn’t replace regular SEO page results, though. It’s integrated into the SERPs so that you have the option of choosing the latest results or the pages. So you’ll be able to capitalize on both options as a marketer.

All of the regular SEO tactics will stay the same. You’ll want to post frequently on your website or blog. You’ll want to use relevant keyword phrases without stuffing them into it so that it reads awkwardly.

Backlinks from the right kind of relevant sites will be to your benefit, while so-called bad neighborhoods will still damage your reputation with Google. It’s expected that businesses – both online and offline – will be increasing their spending to SEO experts and investing in SEO tools to help them either boost or maintain their position in the search engines.

You can be a self-taught SEO expert just by educating yourself about what tactics are allowed (and which are frowned upon) and tracking and tweaking your methods so get the best traffic results.

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Google AdWords Trends

Google AdWords Trends

It’s no secret that Google AdWords is one of, if not the, deciding mechanism that propels your business into hyperspace. That is, if you use Google AdWords to your advantage and really make it work for you.

Every day, more people enter the ever-expanding world of the Internet. Many of these people are seniors learning the Internet marketing business for the first time. The good news is that there is plenty of room on the Internet for everyone. The bad news is that even though there’s room, it really doesn’t matter – because if you don’t know how to get noticed and get people to your website to build those lists and get people to recognize your name, then you’re just another face in a huge crowd of millions. You won’t be successful that way.

So what are you going to do about it? Well, my first suggestion is that you take a good, hard look at how Google Adwords is trending. There will be a new year is just around the corner, and it’s going to be a stellar year for some, and a rude awakening for others – which side of that fence do you want to land on?

Trends show that the number of people exploring the possibilities of Internet marketing is exploding. Businesses aren’t using the newspaper and TV any more for advertising. They’re flocking to the Internet. And while businesses are heading to the Internet to advertise, more and more people are losing their once secure jobs and heading to the Internet to start their own businesses as well.

You need to have a healthy awareness of these changes. A few years back, competition was stiff, but if you had a couple of AdWords tricks under your belt, you were fine. Now, Google AdWords is catching fire! We’ve got the economy to thank for that, and it’s changing the way the game is played.

I sincerely believe that the best thing you can do for yourself is check out The Definitive Guide to Google Adwords – the new and updated edition – so that you can have an advantage over your competition.

How is this newest edition going to help you with that? It’s got what you need to sharpen your virtual tools – it will send you into marketing battle with sword drawn and full body armor, making you invincible, and this is how:

The Definitive Guide to Google Adwords shows you how to create multi-dimensional marketing campaigns that are effective.
• The Guide boils the vast amounts of marketing information, methods and advice down to an effective group of advanced techniques that anyone can use (you only have to know what they are).
• The Guide shows you how to build a Google account that’s indestructible and that holds solid against robots that would destroy it.
• The Definitive Guide shows you market research techniques that can’t be performed by robots or machines and that the lion’s share of your competitors are clueless about.
• The Definitive Guide to Google AdWords gives you six Expert Modules that you can use to hone in on to fine-tune your own business model and marketing plan – you customize it to your own focus and needs.

Are you concerned that this year is going to be the year that the competition eats you up and spits you out? Why not turn the tables and make it the year that you pin down your Google AdWords marketing techniques and create the AdWords plan that shoots you to the top? I’m here to tell you that The Definitive Guide to Google Adwords is just the tool you need to help you do it!

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Info Product Killer Review

Info Product Killer

Info Product Killer

As I started out to learn this business of Internet marketing I knew nothing. I am a senior and I did not grow up with a computer as a natural part of my day. Like many other seniors I wish to have some extra income from working at home. I think it is fair to say that it has been a steep learning curve for me.

In taking a few courses here and there I stumbled upon Info Product Killer. This program has been an eye opener for me. Before the template and the videos that accompanied the course I had no idea about any html or any real sense of SEO (search engine optimization). When I purchased IPK that all changed. This help me to have an aha moment. With the template and the instructional videos suddenly I could see how a web page was constructed.

Within the Info Product Killer program there is a complete step be step set of videos. They are broken up into manageable bits of learning and well illustrated. For people who prefer to learn from the written word the videos are accompanied by a detailed set of instructions in a PDF form. I find that I get the most from this course by watching the videos, then reading the instructions and then finally going back to watch the videos again. Today if I am stuck with something I just go back and do this again.

The course teaches the marketing of real tangible Amazon products that will be delivered by real retailers to real people. Many online marketers don’t subscribe to selling Amazon products due to the lower commission structure. However they tend to miss the opportunity to sell spin off products. Once a customer clicks on your link they are entering a virtual store with a great reputation. All the purchases that are made within a three day window from that click will earn you a commission.

The IPK course is divided into three parts. The first part stresses the potential for Christmas sales. It focuses mostly on toys but you could promote any of the top selling Amazon items. The second part of the course is directed to year around products.

Craig Kayes, the developer of this program claims he can put up one of these sites in an hour. I must say I have not been able to come anywhere near close to that speed. I find it takes me 3-4 days. Never the less each time I complete one it takes slightly less time than the previous one.

The idea is to create a number 10-12 mini sites on highly targeted popular products such as Elmo Alive. Then to build a mother site with all the mini sites linking back to it. Within the videos Craig teaches how to:

  • Choose hot products
  • Set up keywords
  • Set up the linking
  • Get links and traffic
  • Create no cost headers
  • Use Adwords
  • Produce content

Over and above the materials that he delivers I cannot say enough about his support. There is about a nine hour time difference between us. Bearing this in mind he answers all questions, gives support, and is extremely patient in explaining things. His support alone is worth the purchase price of this product.

I bought this in late November and although I did not make the money Craig made with it, I did make money. I was thrilled with the result. It is possible to make money by doing the work. This is not a program for someone looking for a quick fix. It does require effort but it also reaps rewards.

Since the initial launch Craig has developed Network Blazer that makes it even easier to set up these sites. I highly recommend Info Product Killer. Certainly for a “Newbie” or a “NOOB” it has been great value.

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ClickBank Is A Changing!

As Clickbank evolves there are bound to be changes. There will be more competition for both product developers and affiliate marketers. This is bound to scare some people away but it also signals a healthy growing market place. With more selections there is room for more players.

ClickBank is stepping into the Global economy with its introduction of three tutorial videos to help bring on German, French and Spanish speaking sellers and affiliates. This broadens the scope for all other participants. .

Added to this they will be doing more handholding for the masses, training product creators to stay above the board and not spam or do unethical things, and training affiliates to utilize tools to make more sales. This is a chance for senior online marketers who are just getting started to learn a new area of  Internet marketing.

For example, in a recent ClickBank blog post, they even advised affiliates to use PLR to help promote ClickBank products. That’s a positive thing for marketers, because many online companies frown on PLR, not understanding its ability in the marketplace.

ClickBank is going to continue cracking down on vendors. Many topics are already being declined from previous lists and you can expect them to continue weeding out topics in the coming year.

They’ve recently shut down topics such as credit repair, marketing through social networks, multi level marketing memberships, and more. You’re unable to submit topics in these categories at all and they will not review your product for you.

ClickBank plans to ensure its vendors are in compliance with the FTC regulations – especially if you’re using the Vendor Spotlight feature. They don’t tell you what’s wrong, just that you’re not in compliance – and they direct you to the FTC’s website so you can investigate the rules yourself.

The site has also begun expending its marketplace categories, and probably will widen it more as the number of vendors and affiliates grow. You may have noticed, if you already have a product there, that when you log into your account, you’re told of your new category and subcategory – and given a chance to dispute it if you wish to do so.

Although some people are displeased with the Clickbank marketplace and look for other sources to market their products or to join affiliate programs; Clickbank still has the largest affiliate base. Or for those looking the largest number of products to promote as an affiliate it is still the number one site. Other places like PayDotCom are trying to give it a run for its money but so far Clickbank is number one. It is a great place for seniors working from home to start to earn money quickly.

For more on Clickbank go to What is Clickbank?

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Info Products About Trending Topics

There are always the evergreen topics that remain the same in nature and some that spring up from year to year (even day to day). If you are going to develop a site where trend spotting is important, then that’s a skill you need to learn how to master.

Take the grieving process when a loved one dies, if you were to write an eBook about it, you could get away with writing pretty much content that didn’t change from year to year (unless there was some new mind-blowing process someone came out with). Dog training is another similar niche – dogs aren’t changing, so training them pretty much remains consistent over the years.

However if you are in a niche about fashion, Internet marketing, finances, or technology, then you’d better stay abreast of several things – consumer needs, wants and demands and marketplace developments that create selling opportunities for you.

Let’s take finances as an example first. Consumers are going through a disastrous economical crunch right now. They need, want and demand money savers. Your info product could teach a wide variety of things.

When gas prices hit the roof, a ton of eBooks about saving on gas were flooded into the marketplace, but what else happened? Technology developers created tools to help convert water into gas and stretch the gas out. Those who were early on this trend made a lot of money with it.

Consumers will continue to need cost cutting advice. We’re not out of the recession yet. They’ll also need advice on how to find or keep a job, since unemployment is very high going into the New Year. Work at home topics will be highly sought after for those who want to save on daycare and commuting costs, or those who weren’t able to find a job the traditional way.

Mobile networks will become even more and more popular. Cell phones, social networking from your mobile gadget – all are on the horizon of becoming mainstream, where grandma has a Motorola Droid and she’s Tweeting at her grandchildren’s recital. Even your gadgets will have gadgets developed for them. Cell phones are going to have boosters – if you only get 1 bar in a certain area, you can use a gadget that boosts you by 3 more bars.

In the gaming niche, video games will almost make handheld clunky controllers a thing of the past – developers are coming out with games that are controlled more by the movements of your own body.

If your niche has trending possibilities you had better get out there before the crowd. Create a forecast based on some market research that you conduct with keywords and a little investigative spying on what manufacturers or experts are predicting. Then get your content posted before everyone is on the same band wagon.

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Finding Good AdWords Tips That Can Help You Make More Money With Google

It can’t be stressed enough that Google AdWords is one of the most effective ways to advertise – as long as you know what you’re doing, that is. The sad truth is that if you’re not well-versed in how to make AdWords work for you, or if you don’t know the secrets (yes, there are some), or what to do about Google slaps and the inevitable changes that come along in the world of AdWords, you stand to lose a bunch of money and gain little or nothing from your efforts.

That’s why finding a good source of Google AdWords tips is like finding the pot of gold at the end of the rainbow. It’s that important! Where can you find good AdWords tips that can really, truly help you make more money with Google AdWords?

The Definitive Guide to Google Adwords is where top marketers turn for up-to-date advice. The 2010 version of this extremely valuable guide is now available and comes with a ton of AdWords tips, secrets and techniques that will help you super-charge your Google AdWords campaign.

This isn’t a bunch of hype – The Definitive Guide to Google Adwords, 2010 Edition was created by Perry Marshall, a world-renowned expert in Google AdWords. Mr. Marshall is a marketing consultant that works with both Internet and brick-and-mortar companies, teaching them how to make the most of their marketing dollars and how to use the Internet to bring in more business.

For Internet marketers, Perry Marshall’s Definitive Guide provides a deep well full of helpful information that simply isn’t available anywhere else or to just anyone. It used to be that Google AdWords was easy to use, and if you had a couple tricks in your toolkit, you could make it work for you. These days, Google AdWords is a complicated world and you have to know its ins-and-outs.

Robots and machines are doing keyword searches and complicating the AdWords landscape. Businesses that once used TV and newspapers for advertising are turning to AdWords. And people who have found themselves without a job and looking for a fresh start are turning to the Internet to build businesses.

The competition is fierce, and if you aren’t using AdWords to your advantage, you’ll just get buried with 95% of the other people who are trying their hand at AdWords without really knowing what they’re doing. You can’t use AdWords successfully if you don’t have access to the tips that work unless you spend a lot of time (and money) testing and tweaking to find out what works and what doesn’t.

The Definitive Guide to Google Adwords brings together several aspects of AdWords, and fills you in on how to best use them for the business you’re in and your specific needs. Experts in six different niches offer up their best advice to people who’ve been using AdWords for years, as well as those who are brand new.

Other things you can find in The 2010 Guide are advanced techniques that you can use immediately to boost your standings, and increase your click-through rate and plenty of tips for increasing your profits, and saving money – at the same time!

You’ll also find that the guide comes with automatic updates – any time during 2010, if Google changes things up, you’ll be notified! How cool is that? If you’re looking for AdWords tips, and not some old rehashed stuff that everyone’s already seen anyway, it’s time to get the 2010 Definitive Guide to Google Adwords.

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Info Products Are a Viable Option to Promote

As a Senior Internet Marketer there are many choices that you might consider. Some of those decisions will be based on your goals for working at home. Your interest as a senior and your life experiences will play a role.

You can build a membership site, create thousands of pages of content to fuel an AdSense campaign, be a mentor to others in your niche, act as a service provider who tackles tasks others would rather pay to have done – or develop your own info products that provide you with a residual income for many years.

Info product development means many things to many people. An info product is a product that shares information with others – but the format in which it teaches can vary. Some marketers use an eBook, while others prefer making people pay for podcast or video productions.

Any or all of the methods can help you generate a great income online, if the info product is created and marketed in a way that makes consumers rave about your abilities as a teacher.

Info product development will still be very viable for years to come. Many newcomers and seniors new to Internet Marketing mistakenly believe that because there are so many free blogs, websites and article directories chock full of information, there’s no way consumers would pay to gain information shared in a digital download.

That’s not true now, nor will it be in the future! Consumers have always been willing to pay for convenience. Take the free social networking site Squidoo. Not only had Seth Godin, the creator of the site and bestselling author, produced a guide of his own about Squidoo, but also there were an endless number of lenses and threads in the forum that taught new lensmasters how to use the site.

Yet every day consumers are paying money for a Squidoo guide that compiles it all in one place – usually written by someone who has achieved great results. Some people are left scratching their heads wondering why they would pay if it’s free elsewhere? Because they don’t want to sit and hunt and peck for hours trying to find step-by-step instructions on how to use the site for a specific purpose (to make money).

First do the background research to see what kinds of searches are being conducted for your niche topic. Then determine what media format would best convey your instructions to your audience. You might even find that a healthy combination of audio, video and written text is what makes your hungry audience crave your info products.

With the “Baby Boomers” coming right behind you, your knowledge of ways that seniors can work from home will be in great demand. You are in the unique position of leading a new group of senior online marketers to accomplish their goals.

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Traffic for Your Web Site

All internet marketers but particularly seniors who work online have trouble finding ways to generate traffic to their web sites. We all know that traffic=sales=revenue but how do we go about finding the traffic. We are told to build backlinks and more backlinks. As a struggling senior online marketer how do we find avenues to do this? We are told to write and submit articles to the approximately 230 article directory sites, to join forums and leave links back to our sites, and to blog about it. Is there any time to sleep? Here is a new free way to get those backlinks without all the hassle.

There was a time when I thought building the best looking, most useful website was the way to strike it big on the internet. I worked hard at it, too, and take pride in my websites. I soon realized that a great website didn’t put a single penny in my pocket. What was the problem? Nobody was coming to my sites, because they were virtually invisible. I needed to rank higher in the search engines (some didn’t rank at all) and get more traffic. Luckily, Viral Link Network (VLN) solves that problem. While other software is bloated and practically requires a degree in computer science to install, Viral Link Network is as easy as it gets. The way I look at, it doesn’t matter how good a piece of software is if I can’t figure out how to install it, or if the process is overly-complicated.

Once you have Viral Link Network up and running, you’ll wish every other piece of software was that simple. Once you go to the site and sign up for free, (yes, VLN is free!) you are taken to a page that has a special offer. While it’s optional, I would highly recommend getting it if you are serious about building links and getting your site seen. After that you will enter the member area. How easy is it? Just click the download link that says “Download Now”. Save it, then use the installation key that’s provided to you. Every thing is laid out step-by-step in the guide that comes with your free download.

The makers of VLN are interested in helping people get links to their sites, too. You will notice on the welcome page that there is a Fast Mover Bonus. The only catch is that you have to install Viral Link Network within the first seven days of signing up. Of course, you will want to be up and running right away, but it’s a nice touch that they want to encourage people to get the most out of the software. But is the software itself any good? Some earlier attempts at automated link building were adequate for their time. However, they left too many virtual fingerprints by using the same IP address for each back link. The problem is that it’s very easy to catch on to that, and link building that’s done that way is often counterproductive, because you can be penalized for it. That’s why I appreciate that Viral Link Network uses many different IPs when building links. To put it simply, there is plenty to like about Viral Link Network.

The fact that it’s a smart and powerful piece of software that’s free and easy to install makes it what I consider a true no-brainer. Don’t forget to grab the special offer, too. When you download VLN, you will start getting traffic to your websites like never before. Take advantage of it now, you’ll be glad you did.

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Successful Article Submission

To help boost your web site’s visibility and drive free traffic to it frequent submissions to article directories is a good path to follow. Article directories work by allowing authors to post their work for website owners to use. The return for the author is that the attached resource box to the article contains their link back to the author’s web site. Web site owners who choose to use these articles must leave this intact and so valuable backlinks (or inbound links) are created.

One of the most popular directories is Ezine Articles. Be sure to read and follow their guidelines. Here’s how to successfully submit an article to EZA:

First, stop focusing so intensely on keywords. I’m not saying forget about them – just realize there’s more to a successful article than a bunch of phrases repeated over and over again. EZA wants articles that present something beneficial to the reader (and Google wants to be able to present a link to your EZA article in good conscience too).

Keywords are important for Google to be able to see what the article is about, so use them, but don’t overload your article so that it’s awkward to digest. It sometimes helps to read it aloud.

Second, pretend you’re the reader and not the writer. What would you hope to learn if you were conducting a search for that keyword? Now you don’t have to give away the farm, but you can’t make it so shallow that it leaves the reader unsatisfied, either. Practice making sure you serve a nice appetizer to your audience so they’ll click through your link for the full course.

Third, remember what you learned in high school about writing a good essay. You don’t have to use formal English rules 100% of the time, but it’s nice if you work on making sure the information flows. Articles don’t need to be long 500 – 1000 words is normal. The better written and thought out that the article is the more likely it will be selected to be used on other web sites and the more backlinks it will garner.

Think of it like this:

  • Main idea presented in the introduction
  • A couple (or few) paragraphs of supporting statement
  • Conclusion that sums up the information
  • Call to action – this one’s added especially for marketers and should go in your bio box

To be successful your article should be informative, creative, and produce curiosity in the reader to learn more.

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