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Online Marketing

Finding the Right Mentor

As a senior working online there is a quantity of information to learn. To get the most from your Internet business it is advisable to find a mentor. Before you decide on a mentor it is wise to sit down and evaluate your goals. Give some serious thought to exactly how you want your business to run. What is the purpose of your web site?

There are many types of web sites. You might be setting up a site to sell consumer products that will either be stocked by you or dropped shipped. You may have a service you want to sell. You may be setting up your web site to sell information products. Another site you might consider is an affiliate site on which you sell other people’s products. Currently a very popular type of web site is a community site; where people who have similar interests or concerns can post. This type of site is a sharing of common needs and ideas. Many Internet marketers are setting up membership sites. In this case people must pay (usually monthly fees) to belong.

How do you go about finding the right mentor for your needs? Often it is by trial and error. To avoid the frustration of following one person only to find they are not teaching what you need, research them first. Places you can find information about many of the teaching “gurus” are on forums. Take your niche and Google it for forums. See what people are discussing. A good site to visit is Warrior Forum. Many of the top Internet marketers gather there to share their ideas. Visit clickbank.com where you can find thousands of products about a variety of subjects. Find one you think will help your marketing efforts, buy the product and review it. Paydot.com, relatively new site that has many products on it is worth visiting.

Decide if you want a complete course that you can purchase and then follow along at your own pace. Or do you want a series of weekly online classes with weekly instruction assignments and questions and answers.

If you would like to build a site that sells affiliate products a good place to consider is Info Product Killer. If you would like a site that is based on building large community sites visit James Martell’s Affiliate Marketers SUPER BootCamp. For nuts and bolts courses – how to start, get a domain, hosting, construct a web site, adding content, getting traffic, have a look at Michael Jones “Affiliate Code”. An excellent course on adapting public domain material to moneymaking products is “Million Dollar Publisher”. Many online businesses are built around Adsense ads. However if you are not careful you can lose your shirt. Mike Auton has an excellent course called Google Wealth Magnet”. Perry Marshall has always been known as the “guru” of Adsense marketing. He combined with Bryan Todd, in Janauary, 2010, to release the “Ultimate Guide to Google Ad Words, 2nd Edition”. Both Martin Avis and Tiffany Dow have put together comprehensive material on the use of Private Label Rights.

If you want your business to grow and prosper pick one mentor and follow their teaching to a conclusion. Don’t overwhelm yourself with running back and forth between first one “guru” and then another. As a senior learning to work online you need to find a system that helps you untangle the intricacies of building a web site and building an online business.

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How the FTC Will Affect Your Testimonial

Changes began as of December 1, 2009, and these are changes that you need to be aware of and fully participating in, so that you can earn a decent return for your efforts while still being in compliance with the Federal Trade Commission (FTC).

The FTC has made some changes regarding the rules on testimonials – for Internet and offline marketers alike. The days of posting a fantastic testimonial on your sales page with the words “results not typical” buried in the small print somewhere are over.

We’ll look at the basics of what the new FTC rule means for you, the Internet marketer, but I strongly urge you to visit the FTC website and read their new guidelines for yourself. You can find them here: http://www.ftc.gov/opa/2009/10/endortest.shtm, and then download the “Text of the Revised Endorsement and Testimonial Guides.”

While the rule changes cover a lot of important ground, I’d like to point out a couple of key points that may affect how you are using testimonials right now.

First, you can no longer use testimonials that a) you cannot substantiate, and b) that are not reflective of typical results. The keys here are being able to substantiate claims that are made via testimonial, and results that are typical.

As an example, if you’re marketing an eBook on getting your ex back, and someone who has bought and used the eBook emails you saying that he used your eBook and got his ex back within one week and now they’re planning the wedding of a lifetime, that would make an awesome testimonial, right?

But you might not be able to use it because the results might not be typical, and you also can’t substantiate whether other eBook users will be able to have the same wonderful success. Your eBook might not work at all for one person, and for another, it might have taken three months to win an ex back vs. one week.

You probably don’t know what typical results would be, and the FTC is saying that you can’t use that glowing testimonial and just a note that the results aren’t typical anymore. So what are your options?

You can not use the testimonial, you can risk using it and possibly getting into trouble, or you can spend money on market research to find out what typical results would be, and then make it very clear on your sales and other pages what kind of results most people can expect.

Another issue centers on affiliate products. If you’re promoting someone else’s product, you could be held liable for the product owner’s non-compliance with the new FTC rules regarding testimonials. And furthermore, if you have affiliates selling your products, and they aren’t in compliance in their own sales pages and websites, you could be held liable, right along with them.

Don’t despair! You may have to make some changes, but this certainly won’t put you out of business. A possible answer would be to have market research done, which is costly and time consuming, but would actually add credence to your advertisements, and allow you to still use the fantastic testimonial.

Or you could pull the testimonial (which you don’t want to do), or leave the testimonial up, but use it as an opening for a discussion on why the eBook worked so wonderfully for this person, and how it might work differently for others – you could even ask people to let you know their result from using your eBook, whether it was good or bad. This could keep the FTC happy with you. A bad idea is to leave the testimonial, and risk being caught and fined.

If you’re involved in affiliate marketing, it might be time to start an application and vetting process for your affiliates to make sure you’re dealing with people who are willing to be in compliance with the FTC rules.

Finally, don’t forget that you need to be careful with your own testimonials that you let other’s use. The rules have changed for that, too. These new guidelines are changing the way the game is played, and if you want to avoid an altercation with the FTC, you’re going to have to make sure you’re playing by their rules.

Read the FTC guidelines, because they cover more situations and are more in depth than what I’ve outlined here, and they also give lots of good examples. Then check with your own legal counsel, and finally, do what you need to do to make sure you’re in complete compliance.

More on the FTC Regulations here

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What Will the FTC Rules Do to Your Online Promotions?


New regulations were passed by FTC (Federal Trade Commission) that will affect Internet Marketers in regards to the Guides Concerning the Use of Endorsements and Testimonials in Advertising section.

Bloggers and website owners who use testimonials or those with celebrities will be affected.  The other segment of the market that is affected is the affiliate market. While most of the buzz was about celebrities who fail to disclose they’re being paid or receiving freebies when touting a certain product, it’s smaller entrepreneurs we’re concerned about.

Be sure to do through research on your own before you start promoting anything for a paid commission. This article isn’t meant as legal advice for you – it’s simply an observation about the new rules and how we might feel their impact.

The point of the changes is to connect the dots for consumers between advertisers and endorsers. Not everyone has an Internet marketing background and can spot an affiliate review compared to an unbiased, unpaid one.

This will affect marketers who make up their testimonials. Some of them have written up their own testimonials and bought a stock picture of the “testimonial giver” – falsely making the consumer believe people have gotten good results with the product, when it fact not a single person had tried or purchased it yet.

Traditionally, advertisers could simply put an asterisk next to a real testimonial with the words “results not typical” in fine print. This was still shady because it wasn’t blatantly exposed on the site.

Now, if you get paid a commission, or if you got a freebie in exchange for recommending a product, then you’d better openly disclose that connection to your readers or you could face an FTC fine.

There’s no broad laws governing bloggers and marketers, though – the FTC says each case will be investigated individually. Aside from the payment being disclosed, you also have to be honest. You can’t say something helped you make $10,000 in revenue if it didn’t – and if you get caught, you could be forced to pay up.

Now if you’re caught, the burden is on the FTC to prove their case and how it violates the FTC Act. You can order a copy of the FTC’s updated Act here: FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580. The bottom line is offer a honest review, even if that means you admit you’re getting paid for your opinion!

More on the FTC and testimonials here

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Keyword Research and Usage Changes

Gone are the days when you could stuff your web site with keywords in order to rank at the top of the search page for your niche. There was a time when Google and other search engines looked for sites with the most relevant keywords on any subject and ranked that site as the authority.

This is no longer the way to get to the top of page one. Keyword research tools are changing to help marketers find keywords that reflect the current trend. Now, developers are coming out with real time trend data for keywords. Google Trends, for example, is updated daily. And now you can access Hot Topics and get an hourly snapshot of what topics are most being investigated by the public.

You can periodically log into these free tools to see what topics or content is relevant or can be connected to your own niche site. Then create an AdWords campaign or blog about it or Tweet something to get that current flood of traffic diverted to your own website.

I predict that you’re going to find more free keyword tools that are almost as competitive as the paid versions. Developers will make their money elsewhere with the tool. For instance, Wordstream just launched two free keyword research tools (Keyword Niche Finder and Keyword Grouper) that search for, build and clean your lists for you.

Google and other search engines will be looking for ways to counter keyword spam. They’re going to have future functions that weed out spammers and try to connect searchers to relevant content they really want.

Keywords will also be delivered via Google using the Real Time Search function, which will run side by side with the older results and will include information from social networking sites like Twitter and Facebook.

You’ll be using your keywords and phrases – dominating with long-tail phrases as usual – in more places online. Aside from using them on web pages, in AdWords campaigns, and on typical social networking sites like Squidoo, you’ll also consider using them more in video marketing (which many marketers fail to do) and on mobile advertising networks, which are on the rise.

Don’t leave your keyword list sit on your hard drive! Continually build your keyword list and put your long tail keywords to work. Give The Search Engines What They Really Want – Uncover The Secret Words And Hidden On-page SEO Factors That Really Make A Difference To Your Rankings. Keyword LSI Spy 2 looks at what the search engines actually do, rather than what they may say they do. It analyzes the web pages that the SEs actually rank highest for any given keyword or key phrase and reports back to you the words that appear on those pages most frequently.

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INTERNET MARKETING MISTAKES

How to learn from your Internet marketing mistakes!

Chances are you made quite a few mistakes that you wish you could take back. Don’t beat yourself up too hard – just learn from what went wrong and vow to make things different.

Let’s go over some common problems Internet Marketers face – see if you’ve made any of these mistakes and then read how to solve it.

  • Tried black hat tactics – You may have invested in a guide that taught you how to sneak around the rules and make a lot of money, fast. Problem is, you got banned along the way – and all of your hard work went down the drain.
    Stay above the board with everything that you do. Why try building a business on quick sand? That’s not the smart entrepreneur’s way of achieving financial security for the long haul!
  • Ignored trends and opportunities – Did you even try to do any market research? Or did you only do it once in January and then never check back to see how the market was trending in March, June or November? You have the stay on top of these things and although it’s a tedious process, it’s something you must do if you want your business in good health.
    Make it a part of your monthly routine to conduct new keyword research for your niche. See if anything has changed in how they’re searching. See what competitors you have now or if there are some additional, new affiliate opportunities you can jump on.
  • Trusted too easily – Did you sign up for a marketer’s list and buy everything he advised you to buy, only to be sorely disappointed with the money you wasted? Don’t be afraid to click that unsubscribe button if you don’t feel you’re getting any value for your investment of time and money. And from now on, vet each purchase with thorough research into non-biased reviews of both the product and the marketer selling it to you.
  • Bought things you couldn’t afford – Who hasn’t been there, done that? It sounds like you can get your money back in 24 hours, so you forego paying a bill to buy a how to guide and then regret it later. Promise yourself that you’ll save up an allowance for your Internet Marketing education – and not dip into essential finances that could cost your family its utilities or even its home.
  • Failed to map out a blueprint for your business – No more jumping from this task to the next without any forethought. From now on you’re going to have a plan, Stan! Know what’s coming up for January, February, March and so on – and stick to it, allowing for a little bit of flexibility that’s a perk of being a work at homer.
  • Procrastinated too much – Is procrastinate your middle name? Are you caught up in playing online games or checking in with Facebook friends too much? Commit to your career every day. Pretend you have a boss and you have to answer to that person at the end of every day with a list of your accomplishments. Force yourself to work first and play later.

Start today set aside all of your previous Internet Marketing mistakes and treat your business like a freshly planted garden that you’ve just weeded to make room for new growth.

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A GHOST WRITER OR PLR WRITING?

For the content of your website should you hire a ghost writer or should you source some great PLR material on your niche? What can you expect from a ghostwriter? Are there any quality PLR sources?

PLR has been a savior to many marketers. You can buy a fully fleshed out 50-page eBook for $50 or less that was written by a professional ghostwriter, slap your own name on it, and market it for whatever price you want.

Ghostwriting fees could run as high as $50 per page, which meant that same 50-page eBook would cost $2,500 to own if you outsourced it to a private freelancer. There are, of course, perks that come with having your content ghostwritten as opposed to purchased as PLR.

Will you be investing in private label rights – or saving up for a private ghostwriter to create your courses? Perhaps the answer is both! You can use PLR as a cheap way to get traffic to your site where you sell your individually ghostwritten eBook.

A typical PLR pack can provide you with all of the elements you need to build a formidable list of targeted prospects. You can buy web content, email autoresponders, content for social networks, and reports that serve as a viral freebie where you can hyperlink to your paid product.

Regardless of whether you’re using PLR or ghostwriters, you have to be careful about how you spend your money. With both, you want top quality. It doesn’t make sense to have a budget set aside that only allows you to purchase poorly written content – because the time you’ll have to invest in repairing it to make it viable for your promotions will eat into your cost savings.

Let’s say you had a dollar limit of $10 per page for ghostwriting that you were willing to pay for your 50-page eBook creation. For this amount, you found you could only find sub-par writers.

At that price, you saved $500 off what it would have cost you to hire a really good writer. The work you had to do to repair it took up three workdays of 8 hours each – a total of 24 hours rewriting and fixing what the cheap ghostwriter delivered to you.

Now ask yourself what you price your hourly wage at. Is it over $20.83? I certainly hope so. If it is, then you’re in the hole. You worked yourself out of the $500 savings. If you’d spent that extra $500 and hired someone who delivered perfection, you’d be ready to roll with your info product and your 24 hours could have been spent on other marketing tasks to help you generate traffic and sales right away.

This same mindset can be applied to what you budget for PLR. Private label rights won’t replace outsourcing. Marketers will still use both. And both can have advantages over the other – whether it’s cost savings or the perk of having a unique product. It’s predicted that more PLR sites will pop up, giving marketing consumers a wider selection of affordable content. A very good discussion of how you can use PLR eBooks plus much more can be found in Martin Avis’s eBook “Unlock the Secrets of’Private Label’ eBooks”.

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CREATING CONTENT

Now that you have your niche chosen, your content management system ready to go, and your header installed; it is time to think of creating content. The buzzwords in Internet Marketing are: Content = Traffic = Revenue There are a number of ways that you can go about creating content.

You can create it yourself. You can research your topic and write original articles about it. If you happen to be an expert in your chosen niche you can write about your knowledge and experience on the subject. If this is a passion of yours but you don’t feel you have enough information to write a number of interesting articles about it, you can use the Internet, the library, and the bookstore to find ideas to form targeted information. On the Internet, the ultimate research tool you can find information by visiting forums, looking at Wikipedia, and other web sites on the topic. A few words of caution here don’t copy the content from other sites. It is morally wrong plus Google spiders are looking for original content. Use these sources for ideas that you can then put into your own words.

Another way to find content for your Internet site is to hire a writer. There are a number of places like elance.com or guru.com that have excellent writers. These professional writers will for quite modest sums take your ideas and spin them into quality written articles. It is a good idea to develop a work order with the exact details of what you need then post your job. You will be amazed at the number of bids you will receive and the diverse prices that you will be quoted for your project. You will then need to evaluate the writers. It is possible and highly probable that neither the lowest nor the highest bid is what you need. There are many offshore writers with very attractive pricing. Be sure to get examples of the writer’s work to see if it fits with your style. You are not looking for articles that you then need to edit and rewrite. If you have chosen a niche such as golf, tennis, dog training, or horse breeding, it is desirable that the writer should have some knowledge and understanding of the topic. An example of this is a site I run called Women’s Golf Center. I hired a highly recommended technician to set up the technical side of the site. He installed the whole site as if it was Women’s Gold Center.

Another source of content for your web site is article directories. These sites are full of well written articles on a multitude of topics. Each site has its own terms of reference. In general you can use the articles as they are. The most important condition is that you need to leave the link back to the author in place.

PLR articles or PLR eBooks are excellent sources of content. PLR stands for private label rights. If you purchase either the articles or the eBooks, you can then take the material then quickly add your own style to them. It is advisable to rewrite them in your own words. The extent to which you do this is up to you but at lest 20 percent is advisable. A great source of PLR articles is the PLR mini mart – take a look at these articles.
The articles are a perfect size for a blog post or a page on your web site. Tiffany Dow who runs this site will write custom articles for you if you can not find what you want on the her site. Tiffany has been a ghost writer for many of the “gurus” in the business and presents much better quality than others. Martin Avis has written an excellent resource manual “Unlock the Secrets of ‘Private Label EBooks”. I highly recommend it. It is chock-full of everything you need to know about the use of PLR eBooks and articles. He covers everything in this book from uses of PLR eBooks, to getting a domain, finding hosting, finding PLR sources, crafting the PLR item to make it your own, writing sales letters, getting traffic, payment processors, pricing the material. He adds several bonuses. I think you will find this eBook to be worth far more than the purchase price.

As you can see there are many ways to add content to your web site. You must decide which method works best for you. It is possible that you will find a combination of these methods to be the best route for you. The important thing is to keep adding content frequently to your website.

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How To Make Money Online (yes, even if you’re a newbie)

Have you noticed how difficult it is to actually get any REAL information about how to make money online? It’s a nightmare isn’t it? You start off buying up everything you come across – all promising your overnight riches but only to disappoint you and leave you out of pocket. Well it doesn’t have to be like that as Michael Cheney is about to explain in this interview.

Michael Cheney, one of the most-respected names in Internet marketing, has been online since 1995 and is the man behind the 6-Figure launches of AdSense Videos, 11 Days To List Profits and Michael’s Traffic Videos. After receiving 1489 responses to a survey he put out to his list one big request came back from almost everyone; “Give us something easy, step-by-step and proven to make money online that anyone can do!” So that’s what he’s giving you in the new product; Start Your Profits Today

Q. Michael, thank you for taking time out of your busy schedule to talk with us today.

A. My pleasure – I know a lot of people out there want to get started making money online so it’s my job to get out and spread the word about how easy it is.

Q. So what do you see as being the main hurdles to newbies being able to make money on the internet? What is it that’s stopping them?

A. To be honest with you I think the main thing is information. There is just so much BAD information out there. Scams. Cons. Just bad information that is leading people astray and wasting their time and money. I mean you get onto the Internet and the first thing you see almost is these get-rich-quick schemes. It’s not your fault for seizing these so-called opportunities as they are presented so well. And believe me – I know there are thousands of you out there who have been taken for a ride by things like this. People on my list have been telling me this.

Q. Yes, you ran survey didn’t you to ask your list what they wanted? What sort of questions did you ask them and what did they say?

A. Well I asked how I could most help them. You know – I’ve been online since 1995 and make a lot of money online but I was keen to tap into their BIGGEST challenges and needs. So I asked them what sort of information they wanted to learn. What style of learning they preferred and how they wanted this information to be delivered. I was totally blown away by the responses -I got 1489 people completing the survey!

Q. So what did they say?

A. There some big common themes that kept coming up as I looked at the responses and all the comments. These were that people want something that is STEP BY STEP, something that is AFFORDABALE and something that takes you right FROM BEGINNING and doesn’t leave anything out. You can get really frustrated when you start investing in products that claim to make you money online only to find that leave out a massive piece of the jigsaw. Or they forget to mention that you need to buy X, Y and Z just to make their system work. And that’s where Start Your Profits Today is different.

Q. How do you mean exactly?

A. Well, for the first time – I take you, as a total newbie beginner, right through the entire process from beginning to end on making money online. You discover how to get your own website address, how to create your website and how to start bringing
the money in by selling other people’s products. This is a distilled version of the best making-money techniques I have ever used in my 13 years’ online experience. This is quite simple the fastest, easiest and best way to make money online and I show you what to do every step of the way.

Q. Sounds great. So how do you take people through all these steps?

A. Simple – I have recorded short videoson-screen of me actually doing each of these steps so you just follow the simple success formula – WATCH. COPY. EARN. You cannot go wrong, even a child could do it. I’m serious!

Q.You’re right, it does sound really easy. So tell me, what are some of these steps that you go through in Start Your Profits Today

A. You learn how to pinpoint the most profitable products to promote. You like that title?! I like to have snappy titles that inspire you to take action as it’s not all sexy make-money stuff right from the beginning. There are obviously crucial steps you need to take in preparation. You know – to get your website online, to get your website address and to add words and pictures to your website etc.

Q. So what exactly do you need if you’re a beginner starting out trying to make online? Are there some items you need to buy?

A. Great question – yes you do need to have a few essentials. You just can’t make money online without them. You’ll need your own website address and of course your own website. I show you where to get this and the best, cheapest place to go for this in
Start Your Profits Today Other than that you can do everything else pretty much for free.

Q. So you don’t need to buy lots of different things to get started online?

A. No not all. I’m a big believer in doing things that are free! I started out with nothing, working from my bedroom in a poxy
one-bed bachelor apartment. Now I live in $800,000 house in the country. My point? When I started out if there was a
free way to do something – I found it! And I’m still that way now so I uncover some of these insider money-saving secrets in the videos as well.

Q. So wrapping up then – who would you say would benefit from these videos? Do you need to have a basic level of knowledge
on the internet to get started?

A. If you can turn on your computer you are good to go! Seriously! You’ll see that I take you by the hand and guide you through every step of the way. I hate jargon so you won’t see any of that and it’s all explained in simple English and you can go along and progress through to the money at your own pace.

Q. You really do seem to have created a product that every newbie is going to want! So I guess the big question is – how much money can they make using Start Your Profits Today

A. Well this all really depends on your attitude. If you have a great attitude and you put in the time to go through the steps then there is honestly no limit. You could quite easily be bringing in a few hundred to a few thousand extra dollars a week once you are up and running. What you need to remember is that is exactly the same system that I use in my multi-million dollar business. It works for me, it works for thousands of other people and it will work for you too.

Q. That’s great Michael. Thank you again for your time today, I really appreciate you doing this interview for us. Well
all that remains now is for anyone reading this interview to get over to Start Your Profits Today
and Start Your Profits Today!



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Which Internet Marketing Strategy to Pursue

Get rich quick schemes abound. Don’t be fooled! The best approach is all about building your business from the ground floor-up. That includes looking at your online efforts from the perspective of a brick and mortar entrepreneur.

You want to know which titles you’ll wear in the business – will you just manage everyone working for you (meaning freelancers and service providers)? Will you have a hands on approach to the graphics or content? Or will you oversee the marketing and advertising development for your products and let outsourced professionals handle all the rest?

You need a plan, and part of that plan is to evaluate each of your opportunities to see which business model would best suit your personal preferences and your financial needs. It might be info product creator, software developer, service provider, membership site coordinator – there are many options for you to consider.

Many people were taught how to build AdSense sites for awhile. No one ever told them it isn’t as big of an income as an info product site for the same amount of work generating traffic to the domains. You can’t just trust the judgment of someone else – you have to take responsibility for checking out all of your options and making the best choice for you.

You may want to look at things a bit differently. Rules are being implemented left and right – with the FTC, with article directories – even with third party affiliate marketplaces like ClickBank.

So everything you do needs to be above the board. Long gone are the days when blackhat tactics were something to envy. Now it can potentially end your business in a flash – nothing no smart entrepreneur would do to risk their livelihood.

Start with a niche that won’t get you into trouble. Yes, some of them stand to help you make a fortune, but is it something where you’ll have a lot of trouble posting content online?

Then move on to what you can learn – and from whom. Are there ample guides to teach you about this marketing strategy? Do the marketers teaching it have good reputations or will they be instructing you to “get away with” things that might jeopardize your business?

Don’t risk it! Pursue something that is ethical and that provides you with happiness in addition to the financial success you’re after. It’s not all about the money. Sometimes the joy you get out of building your business is what can sustain you through the years until you achieve the highest level of accomplishment you can imagine.


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Great 
Header Graphics for Your Web Site

Having decided on the content management system you wish to use, it is now time to give considerable thought to how your site will look. XsitePro has just launched the answer to the single most important graphic element on your Web site or blog that is, without a doubt, your header graphic.

You want your site to have an eye-catching, targeted and topic-specific header graphic that captures the interest of untold numbers of potential clients and readers. The attention-grabbing, well-designed header graphics from XheaderPro do three things that are absolutely essential for your site to survive and thrive:
xheaderPro

1. It lets people know what your site is about instantaneously.

Congratulations, someone has visited your Web site! Now, whether he stays to look around or immediately hits the back button to escape depends largely on your header graphic.

Your header graphic is the first page element your site visitors will see when they arrive at your Web site or blog. An effective header graphic assures site visitors that they have arrived at the correct destination and it confirms that your content or product is exactly what they are looking for.

If your header does not clearly communicate your site’s topic, visitors will leave in search of another site that fulfills their needs and expectations better.

2. It distinguishes your site as professional and authoritative.

Your Web site or blog visitors must trust your expertise, whether you sell a product or relay information, in order for your site to be successful.

A sloppy, fuzzy, boring or poorly designed header graphic indicates amateur site management and will earn you the skepticism of everyone who sees it. A polished, error-free header graphic with clear images, sharp fonts and site-specific art, however, will earn your visitors’ trust because it lends credibility and sophistication to your site.

If your site design looks professional, visitors will expect that you are, too.

3. It brands your site with a unique identity.

Identity recognition is everything when it comes to building a successful business or personal reputation. You want your site visitors to be able to recognize your site next week, next month and next year, even if they only visited it once before.

A strong, unique header graphic from XheaderPro combined with a positive user experience at your Web site or blog will ensure that your site visitors never confuse you with someone else. If your header graphic is doing its job, your site will stand out from the crowd and convey the message that visitors can count on you for products, services and information they won’t find anywhere else.

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