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Info Products About Trending Topics


There are always the evergreen topics that remain the same in nature and some that spring up from year to year (even day to day). If you are going to develop a site where trend spotting is important, then that’s a skill you need to learn how to master.

Take the grieving process when a loved one dies, if you were to write an eBook about it, you could get away with writing pretty much content that didn’t change from year to year (unless there was some new mind-blowing process someone came out with). Dog training is another similar niche – dogs aren’t changing, so training them pretty much remains consistent over the years.

However if you are in a niche about fashion, Internet marketing, finances, or technology, then you’d better stay abreast of several things – consumer needs, wants and demands and marketplace developments that create selling opportunities for you.

Let’s take finances as an example first. Consumers are going through a disastrous economical crunch right now. They need, want and demand money savers. Your info product could teach a wide variety of things.

When gas prices hit the roof, a ton of eBooks about saving on gas were flooded into the marketplace, but what else happened? Technology developers created tools to help convert water into gas and stretch the gas out. Those who were early on this trend made a lot of money with it.

Consumers will continue to need cost cutting advice. We’re not out of the recession yet. They’ll also need advice on how to find or keep a job, since unemployment is very high going into the New Year. Work at home topics will be highly sought after for those who want to save on daycare and commuting costs, or those who weren’t able to find a job the traditional way.

Mobile networks will become even more and more popular. Cell phones, social networking from your mobile gadget – all are on the horizon of becoming mainstream, where grandma has a Motorola Droid and she’s Tweeting at her grandchildren’s recital. Even your gadgets will have gadgets developed for them. Cell phones are going to have boosters – if you only get 1 bar in a certain area, you can use a gadget that boosts you by 3 more bars.

In the gaming niche, video games will almost make handheld clunky controllers a thing of the past – developers are coming out with games that are controlled more by the movements of your own body.

If your niche has trending possibilities you had better get out there before the crowd. Create a forecast based on some market research that you conduct with keywords and a little investigative spying on what manufacturers or experts are predicting. Then get your content posted before everyone is on the same band wagon.


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