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Successful Article Submission

To help boost your web site’s visibility and drive free traffic to it frequent submissions to article directories is a good path to follow. Article directories work by allowing authors to post their work for website owners to use. The return for the author is that the attached resource box to the article contains their link back to the author’s web site. Web site owners who choose to use these articles must leave this intact and so valuable backlinks (or inbound links) are created.

One of the most popular directories is Ezine Articles. Be sure to read and follow their guidelines. Here’s how to successfully submit an article to EZA:

First, stop focusing so intensely on keywords. I’m not saying forget about them – just realize there’s more to a successful article than a bunch of phrases repeated over and over again. EZA wants articles that present something beneficial to the reader (and Google wants to be able to present a link to your EZA article in good conscience too).

Keywords are important for Google to be able to see what the article is about, so use them, but don’t overload your article so that it’s awkward to digest. It sometimes helps to read it aloud.

Second, pretend you’re the reader and not the writer. What would you hope to learn if you were conducting a search for that keyword? Now you don’t have to give away the farm, but you can’t make it so shallow that it leaves the reader unsatisfied, either. Practice making sure you serve a nice appetizer to your audience so they’ll click through your link for the full course.

Third, remember what you learned in high school about writing a good essay. You don’t have to use formal English rules 100% of the time, but it’s nice if you work on making sure the information flows. Articles don’t need to be long 500 – 1000 words is normal. The better written and thought out that the article is the more likely it will be selected to be used on other web sites and the more backlinks it will garner.

Think of it like this:

  • Main idea presented in the introduction
  • A couple (or few) paragraphs of supporting statement
  • Conclusion that sums up the information
  • Call to action – this one’s added especially for marketers and should go in your bio box

To be successful your article should be informative, creative, and produce curiosity in the reader to learn more.

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