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CREATING CONTENT

Now that you have your niche chosen, your content management system ready to go, and your header installed; it is time to think of creating content. The buzzwords in Internet Marketing are: Content = Traffic = Revenue There are a number of ways that you can go about creating content.

You can create it yourself. You can research your topic and write original articles about it. If you happen to be an expert in your chosen niche you can write about your knowledge and experience on the subject. If this is a passion of yours but you don’t feel you have enough information to write a number of interesting articles about it, you can use the Internet, the library, and the bookstore to find ideas to form targeted information. On the Internet, the ultimate research tool you can find information by visiting forums, looking at Wikipedia, and other web sites on the topic. A few words of caution here don’t copy the content from other sites. It is morally wrong plus Google spiders are looking for original content. Use these sources for ideas that you can then put into your own words.

Another way to find content for your Internet site is to hire a writer. There are a number of places like elance.com or guru.com that have excellent writers. These professional writers will for quite modest sums take your ideas and spin them into quality written articles. It is a good idea to develop a work order with the exact details of what you need then post your job. You will be amazed at the number of bids you will receive and the diverse prices that you will be quoted for your project. You will then need to evaluate the writers. It is possible and highly probable that neither the lowest nor the highest bid is what you need. There are many offshore writers with very attractive pricing. Be sure to get examples of the writer’s work to see if it fits with your style. You are not looking for articles that you then need to edit and rewrite. If you have chosen a niche such as golf, tennis, dog training, or horse breeding, it is desirable that the writer should have some knowledge and understanding of the topic. An example of this is a site I run called Women’s Golf Center. I hired a highly recommended technician to set up the technical side of the site. He installed the whole site as if it was Women’s Gold Center.

Another source of content for your web site is article directories. These sites are full of well written articles on a multitude of topics. Each site has its own terms of reference. In general you can use the articles as they are. The most important condition is that you need to leave the link back to the author in place.

PLR articles or PLR eBooks are excellent sources of content. PLR stands for private label rights. If you purchase either the articles or the eBooks, you can then take the material then quickly add your own style to them. It is advisable to rewrite them in your own words. The extent to which you do this is up to you but at lest 20 percent is advisable. A great source of PLR articles is the PLR mini mart – take a look at these articles.
The articles are a perfect size for a blog post or a page on your web site. Tiffany Dow who runs this site will write custom articles for you if you can not find what you want on the her site. Tiffany has been a ghost writer for many of the “gurus” in the business and presents much better quality than others. Martin Avis has written an excellent resource manual “Unlock the Secrets of ‘Private Label EBooks”. I highly recommend it. It is chock-full of everything you need to know about the use of PLR eBooks and articles. He covers everything in this book from uses of PLR eBooks, to getting a domain, finding hosting, finding PLR sources, crafting the PLR item to make it your own, writing sales letters, getting traffic, payment processors, pricing the material. He adds several bonuses. I think you will find this eBook to be worth far more than the purchase price.

As you can see there are many ways to add content to your web site. You must decide which method works best for you. It is possible that you will find a combination of these methods to be the best route for you. The important thing is to keep adding content frequently to your website.

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CONTENT MANAGEMENT SYSTEMS

You have done your research, picked your niche, registered your domain, and set up your hosting plan. The next step is to create the web site. To do this you need a content management system. The best explanation of this is a  content management system is a “computer application used to create, edit, manage, and publish content in a consistently organized fashion (wikipedia, 2009).”

There are a number of different choices and many of them are free. Many people use Front Page which was discontinued in 2006. It was replaced by Office SharePoint Designer 2007 for the enterprise information workers and Expression Web for the professional Web designer. Another very popular program is Adobe Dreamweaver. I cannot comment on either as I have not used them.

When I started I was taking a course that was being built using Drupal. Many more experienced people expressed the opinion that this was too complicated a system for a beginner. I did not know what I was doing but I just followed along. The idea behind the site was to build a community site where others could contribute their experiences, add their images, and participate in the forum discussions. A good review of the many advantages and some of the drawbacks to Drupal can be found at http://www.advancedwebdesign.com/drupal-review.

After a time it was decided that the site should be moved to SocialGo. This is an easier site for participants to add their content. A good review of this can be found at >http://www.brighthub.com/internet/web-development/reviews/47032.aspx. From my point of view the verdict is still out on this. I have not found it particularly easy to add areas to monetize the system and I don’t like the idea that you can nit control your files on it. However I am willing to give it time.

Award winning Xsitepro2 at $197.00 is probably the best investment for beginners who want a desktop content management application. This is an easy to use, straightforward program. It delivers more than it promises and is extremely time saving. The many templates, the easy and speed with which you can build a site, the support, the step by step manual and the built-in SEO analyzer make this an excellent choice for a marketer. With this system there is no need to know HTML, PHP and you can easily customize your site. Xsitepro2 is great choice for beginner and experienced site builders.

In exploring different ways of constructing a website I came across Info Product Killer. For me this was a great way to learn about the construction of a page, some HTML, titles, alt tags, linking and adding images. This program is delivered with step by step videos. Easy to follow instructions in both the video presentation and printed material made it possible to quickly build money making web sites. Craig Kaye who created this has been extremely supportive. If you email him a question allowing for the time difference there is an almost immediate response. I think this would have been the best starting point for me.

Having been at this for a little while and now having hindsight I wish I had started with WordPress. This is a free web based blogging system which can be used to set up any web site. For a basic understanding of setting up a WordPress site there is excellent free information at

If you are looking to set up a static web site there this is possible. There are hundreds of free themes available by googling WordPress free themes. I think when I began I thought to use WordPress that you needed to come up with some original thought about yourself or a world event. However WordPress can be used to add any consistent content that you can think up. There is an excellent book available WordPress for Dummies by Lisa Sabin-Wilson. If I was starting at the beginning I think I would concentrate on learning all the ins and outs of WordPress.

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