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Frank Kern

Brand Your Name

Should Your Brand Your Name on the Net?

To build up trust and to be treated as the go to person on the Internet it is important that you brand your name or your company’s name. Regardless of the topic that you choose to work with, if people have build up a relationship with you they will trust your advice.

They trust your recommendations, they trust that your products will be of good quality, and they trust that you have integrity. People like to deal with real people not just some obscure sales mechanism.

It does not matter what you are producing it should carry your identification. Whether it’s a membership site, an eBook, or something as small as a PLR article pack for sale – you should put your name on it. By branding your name you will be rewarded with success.

Even if you are just getting started chance are that you know the names of some of the prominent Internet Marketers. You may not know them all but it is hard to be in this business very long without running across some of them. Have you heard of John Reese, Mike Filsaime, Frank Kern, Ewen Chia, Perry Marshall, James Martell, Michael Cheney, Martin Avis, or Tiffany Dow?

It does not take many needs for information to run across these names. The one thing that all these people have in common is that they brand themselves. Everything that they produce has their names on it.

Their names are all over the marketing forums, their eCovers, their headers, and everything else they do. Having their names become brands that people trust rewards them. If they recommend something people will purchase because the product recommendation comes from a reliable source.

If the person is top of mind it follows that their products must be good. You can follow their examples by putting your name on everything that you create. By constantly putting your name out there you will be come a trusted source.

In most cases you need to use your own name rather than a nickname. However if for some reason you don’t wish to use your own name the pen name you pick should be a real person name.

If you’ve signed up for forums under a nickname, ask the moderators if they can change your name to your real name or pen name. You might not want to tell the moderator’s it’s a pen name. That’s up to you.

Market your own name in as many venues as possible. Host teleseminars, JV with well-known people if possible, and offer to help create content for well-known people in your niche in exchange for a Bio Box that hosts your name and link to your website.

Offer to be an interview subject for someone. Be a “guest author” for popular websites and blogs in your niche, and create 100% original content for them. Never stop branding your name.

Even when you’re as famous as Donald Trump, the king of name branding, don’t stop. Donald still puts his name on everything he does. His name appears in huge, bold letters on his books. He names buildings after himself. Think of Trump Tower, Trump Taj Mahal, and Trump Plaza. His name is all over everything. Not only is it a matter of pride, but also it keeps his name everywhere.

In your particular area of expertise you want your name to be the one everyone thinks of first. You will become the authority for that niche.

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