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information overload

Overwhelmed?

Overwhelmed and Don’t Know Where to Turn!

As a Senior trying to learn Internet marketing are you just plain overwhelmed? Are you wondering which direction to take next? There is so much to learn. There are so many new skills to grasp. Everywhere you turn another course promises to deliver the secret to success. Welcome to information overload. There is so much data out on the web these days no wonder we seniors can’t find a clear path to learning new skills.

One “guru” recommends you try ghost writing, another suggests writing your own e-book, a third says the way to go is to become an affiliate marketer. You find yourself running between one system to another and losing focus.

These “gurus” tell you it is a must to build a list and that you must get traffic to your site. They sell you courses on article marketing, article spinning, submitting articles to article directories, and writing articles for others. They tell you to get on Twitter, Facebook, and My Space. They suggest you should build Squidoo lenses and Hub pages. They inform you the fastest way to get traffic is to launch a pay per click campaign. They neglect to tell you that you might also lose your shirt on this. You don’t know who to trust or which method to believe. As a ‘newbie” Senior Internet marketer you don’t have the background to make sound evaluations of these different options.

Start by taking a deep breath and relaxing. Remind yourself that in spite of the sales pitch that suggests you must act immediately all this material is here to stay. All these methods and materials are going to be available whenever you are ready to deal with them.

Take one step at a time. Start by following a program that interests you and that you understand. Follow it in baby steps until you have mastered it. Focus on this method until you see results. Delete all those emails trying to sell you the latest and greatest.

Unlike many of the things that we learned at school there is no exact starting point. Learn one skill first then move on to the next. It doesn’t matter if you learn to create content before you learn about social media.

Each step you take will give you the understanding to build on the next. Internet marketing is a continuous process of education, rinse and repeat.

Like all learning there are some things you need to know before taking the next step. The building of a very basic web site and how it all goes together is a very good place to begin. There are a number of very good courses for this. I have just been going back over Michael Jones Affiliate Code program and being remind how very appropriate it is for a ‘newbie”. Initially for me Craig Kaye’s Info Product Killer opened my eyes to how a web page is constructed. Either of these programs are so through that anyone can follow them.

Now a days everyone needs to blog about what they are doing. Craig Desourcy’s Idiot Proof Blogging is an excellent product on how to set up a blog. This is something you can do without having your own web site however he does outline the steps to set up your WordPress site. Taking everything in bite size bits of information and working with it will help you avoid being confused, discouraged and totally overwhelmed.

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