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James Martell

Should You Be Personal Online?

If you follow this blog you will know that I am a senior who is learning to work online. With all honesty I can say for me this has been a very daunting journey. This blog is my release for some of the stumbling blocks that I have found along the way. It is also a way to share with other seniors working on line the truly great people and courses that I have found.

Last week two different people that I follow online talked about being personal online. Tiffany Dow whose blog I read as a daily routine was sharing with us the joy and sorrow of her son’s graduation. She has always been very open with the details of her family life. She wears her heart on her sleeve and is not shy about letting her readers know about both her triumphs and her failures. Her honest delivery style allows her followers to know her and to trust her. They know if she recommends something that she truly believes it to be a good product. It is also very useful to many when she has a rant about something that is less than valuable. (more…)

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Your Own Content Management System

I am a senior learning Internet marketing. I started this site to sort out my journey in this learning process and along the way to may be help some seniors working from home. I have tried to talk about things that have worked for me. However today I am going to talk about a major frustration that I have had.

There is so much to learn and there does not seem to be a straight line to follow. I have been accustomed to taking course where you start at A proceed to B and so forth. I have not found learning to establish a business online to be anything like that. For a novice there is so much to learn and so many different opinions as to what will be successful.

Today I feel like pulling out my hair or standing on a box to rant. How come I find myself in this position? What could I have done to prevent it? May be this is a case of learning by doing and making mistakes. I hope this will help you to not make this mistake that I have made. (more…)

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Brand Your Name

Should Your Brand Your Name on the Net?

To build up trust and to be treated as the go to person on the Internet it is important that you brand your name or your company’s name. Regardless of the topic that you choose to work with, if people have build up a relationship with you they will trust your advice.

They trust your recommendations, they trust that your products will be of good quality, and they trust that you have integrity. People like to deal with real people not just some obscure sales mechanism.

It does not matter what you are producing it should carry your identification. Whether it’s a membership site, an eBook, or something as small as a PLR article pack for sale – you should put your name on it. By branding your name you will be rewarded with success.

Even if you are just getting started chance are that you know the names of some of the prominent Internet Marketers. You may not know them all but it is hard to be in this business very long without running across some of them. Have you heard of John Reese, Mike Filsaime, Frank Kern, Ewen Chia, Perry Marshall, James Martell, Michael Cheney, Martin Avis, or Tiffany Dow?

It does not take many needs for information to run across these names. The one thing that all these people have in common is that they brand themselves. Everything that they produce has their names on it.

Their names are all over the marketing forums, their eCovers, their headers, and everything else they do. Having their names become brands that people trust rewards them. If they recommend something people will purchase because the product recommendation comes from a reliable source.

If the person is top of mind it follows that their products must be good. You can follow their examples by putting your name on everything that you create. By constantly putting your name out there you will be come a trusted source.

In most cases you need to use your own name rather than a nickname. However if for some reason you don’t wish to use your own name the pen name you pick should be a real person name.

If you’ve signed up for forums under a nickname, ask the moderators if they can change your name to your real name or pen name. You might not want to tell the moderator’s it’s a pen name. That’s up to you.

Market your own name in as many venues as possible. Host teleseminars, JV with well-known people if possible, and offer to help create content for well-known people in your niche in exchange for a Bio Box that hosts your name and link to your website.

Offer to be an interview subject for someone. Be a “guest author” for popular websites and blogs in your niche, and create 100% original content for them. Never stop branding your name.

Even when you’re as famous as Donald Trump, the king of name branding, don’t stop. Donald still puts his name on everything he does. His name appears in huge, bold letters on his books. He names buildings after himself. Think of Trump Tower, Trump Taj Mahal, and Trump Plaza. His name is all over everything. Not only is it a matter of pride, but also it keeps his name everywhere.

In your particular area of expertise you want your name to be the one everyone thinks of first. You will become the authority for that niche.

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Online Costs

How Much Does It Cost to Make Money Online?

With no money at all you can get started making money online. This is important to many seniors that are just learning about the world of Internet Marketing. If you are thinking about investigating this way to make some money it is safe to say that you already have a Computer and an Internet connection.

The strong advice from the “gurus” is to start by providing a service such as writing articles for others, doing graphic designs, setting up pod casts, or producing videos. The second way to make money is to produce your own product. However if you are not ready for this yet, affiliate marketing (selling other people’s products) is a great place to get your feet wet and to learn about how this business works. Without any money at all or with a small outlay you can find some profits by selling third people’s products.

Set up accounts with Amazon, Shareasale, Commission Junction, LinkShare, ClickBank, or PayDotCom. Spend some time researching these sites and studying their products. Then look for sites such as Squidoo or HubPages where you can do product reviews at no cost to you.

For a very few dollars you can register your own domain at GoDaddy. or NameCheap and set up a hosting program at HostGator or Bluehost. In this way you can control your own destiny.

To be able to post your content you will need a content management system and a free one with endless possibilities can be found at WordPress.

There are a number of tools that make working online much easier. One of these is a keyword tool. This helps you to research what words people are using to find products. Again you can use a free keyword tool – Google Adwords: Keyword Tool. Or you can pony up and invest in Market Samurai. For a nominal amount of money you can get a full keyword search tool based on the four principals of relevancy, traffic, competition, and commercial value.

If you have plenty of time and just want to go slowly into this new venture you can research how to do the many tasks required to be successful. Or depending on the knowledge that you already have and your income resources you can sign up to a course that will show you the way. If you have no knowledge at all I recommend that you buy the Infoproduct Killer program. Developed by Craig Kaye of the UK it will give you a step-by-step guide in setting up a web page. For me it was an “aha moment” in understanding what a web page was all about. Craig Kaye has outstanding support. To reinforce this instruction I recommend Michael Jones’ “Affiliate Code” that teaches how to start, get a domain, hosting, construct a web site, adding content, getting traffic . If you are interested in setting up a large community site with huge amounts of content there is no better instruct thanJames Martell’s Affiliate Marketers SUPER BootCamp. I cannot speak highly enough about James and Arlene Martell and their willingness to help others.

Working online is a constant learning experience. It is not a get rich scheme so be wary of those products that advertise over night riches. Find one program that suits your style and stick with it until you have made some money.

If you can find a good mentor this is an excellent way to succeed. Follow his or her advice until you see results. Stay focused and don’t buy every new gadget that promises you six figures.

As you make some money plan to put back some of the profits into useful tools and find ways to increase your success.

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Affiliate Super BootCamp

James Martell’s Affiliate Super Boot Camp

I cannot say enough about James Martell and his partner Arlene Martell. As senior online marketers who may have a more challenging learning curve, it is imperative to find someone you can trust. You need to find someone who is not out there just to take your money and someone who has excellent customer service. The Martells deliver this in spades!

James teaches in what he calls “baby steps”. This allows you to easily keep up. His main product is the Affiliate Marketers SUPER BootCamp. This program is constantly being upgraded to deliver today’s techniques and information.

The Boot Camp is taught in 28 ninety to one hundred and twenty minute sessions in an online classroom. Because James is more than generous with his time it often runs overtime. He allows questions and makes suggestions to help people. The sessions are videoed, recorded and transcribed. This means you can watch them over and over again. The MP3 audio allows you to take them with you in your car or your run or wherever. I personally found the written transcripts to be very useful. James Martell has covered all the different ways that people learn.

The material in the Super Boot Camp takes you through the following:

  • Picking a topic
  • Planning a web site
  • Finding a suitable domain and hosting
  • Setting up a web site
  • Creating content
  • Keyword research
  • Copywriting
  • Outsourcing
  • Choosing a content management system
  • Developing a list
  • Setting up web audio
  • Using Google Adwords
  • Using online news sources
  • Creating backlinks
  • Monetizing your site
  • Using video
  • Increasing conversion
  • Using social media

To keep with James’ philosophy of baby steps several of these topics are broken into more than one session. To augment this he provides a question and answer session twice a month plus a weekly Coffee Talk audio interview pertaining to these topics.

One of the wonderful side benefits of this program is the support and help you receive from other members taking the Boot Camp.

Arlene Martell mans the help desk and if you have a problem you can email her. You will get an almost immediate response. The customer service is second to none.

This was my first introduction to online marketing and I cannot recommend Affiliate Marketers SUPER BootCamp strongly enough.

The “SUPER BootCamp” as its affectionately nicknamed, is continually updated, and boasts an unique blend of recorded and live online events with an expanded curriculum, weekly video lessons, expert audio interviews, interactive 24/7 member community, twice a month live Q&A and personal coaching sessions, making this paced online e-learning experience a *must* for every serious website publisher wishing to succeed with affiliate programs, click NOW!

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Finding the Right Mentor

As a senior working online there is a quantity of information to learn. To get the most from your Internet business it is advisable to find a mentor. Before you decide on a mentor it is wise to sit down and evaluate your goals. Give some serious thought to exactly how you want your business to run. What is the purpose of your web site?

There are many types of web sites. You might be setting up a site to sell consumer products that will either be stocked by you or dropped shipped. You may have a service you want to sell. You may be setting up your web site to sell information products. Another site you might consider is an affiliate site on which you sell other people’s products. Currently a very popular type of web site is a community site; where people who have similar interests or concerns can post. This type of site is a sharing of common needs and ideas. Many Internet marketers are setting up membership sites. In this case people must pay (usually monthly fees) to belong.

How do you go about finding the right mentor for your needs? Often it is by trial and error. To avoid the frustration of following one person only to find they are not teaching what you need, research them first. Places you can find information about many of the teaching “gurus” are on forums. Take your niche and Google it for forums. See what people are discussing. A good site to visit is Warrior Forum. Many of the top Internet marketers gather there to share their ideas. Visit clickbank.com where you can find thousands of products about a variety of subjects. Find one you think will help your marketing efforts, buy the product and review it. Paydot.com, relatively new site that has many products on it is worth visiting.

Decide if you want a complete course that you can purchase and then follow along at your own pace. Or do you want a series of weekly online classes with weekly instruction assignments and questions and answers.

If you would like to build a site that sells affiliate products a good place to consider is Info Product Killer. If you would like a site that is based on building large community sites visit James Martell’s Affiliate Marketers SUPER BootCamp. For nuts and bolts courses – how to start, get a domain, hosting, construct a web site, adding content, getting traffic, have a look at Michael Jones “Affiliate Code”. An excellent course on adapting public domain material to moneymaking products is “Million Dollar Publisher”. Many online businesses are built around Adsense ads. However if you are not careful you can lose your shirt. Mike Auton has an excellent course called Google Wealth Magnet”. Perry Marshall has always been known as the “guru” of Adsense marketing. He combined with Bryan Todd, in Janauary, 2010, to release the “Ultimate Guide to Google Ad Words, 2nd Edition”. Both Martin Avis and Tiffany Dow have put together comprehensive material on the use of Private Label Rights.

If you want your business to grow and prosper pick one mentor and follow their teaching to a conclusion. Don’t overwhelm yourself with running back and forth between first one “guru” and then another. As a senior learning to work online you need to find a system that helps you untangle the intricacies of building a web site and building an online business.

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