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Keyword Research and Usage Changes

Keyword Research and Usage Changes

Gone are the days when you could stuff your web site with keywords in order to rank at the top of the search page for your niche. There was a time when Google and other search engines looked for sites with the most relevant keywords on any subject and ranked that site as the authority.

This is no longer the way to get to the top of page one. Keyword research tools are changing to help marketers find keywords that reflect the current trend. Now, developers are coming out with real time trend data for keywords. Google Trends, for example, is updated daily. And now you can access Hot Topics and get an hourly snapshot of what topics are most being investigated by the public.

You can periodically log into these free tools to see what topics or content is relevant or can be connected to your own niche site. Then create an AdWords campaign or blog about it or Tweet something to get that current flood of traffic diverted to your own website.

I predict that you’re going to find more free keyword tools that are almost as competitive as the paid versions. Developers will make their money elsewhere with the tool. For instance, Wordstream just launched two free keyword research tools (Keyword Niche Finder and Keyword Grouper) that search for, build and clean your lists for you.

Google and other search engines will be looking for ways to counter keyword spam. They’re going to have future functions that weed out spammers and try to connect searchers to relevant content they really want.

Keywords will also be delivered via Google using the Real Time Search function, which will run side by side with the older results and will include information from social networking sites like Twitter and Facebook.

You’ll be using your keywords and phrases – dominating with long-tail phrases as usual – in more places online. Aside from using them on web pages, in AdWords campaigns, and on typical social networking sites like Squidoo, you’ll also consider using them more in video marketing (which many marketers fail to do) and on mobile advertising networks, which are on the rise.

Don’t leave your keyword list sit on your hard drive! Continually build your keyword list and put your long tail keywords to work. Give The Search Engines What They Really Want – Uncover The Secret Words And Hidden On-page SEO Factors That Really Make A Difference To Your Rankings. Keyword LSI Spy 2 looks at what the search engines actually do, rather than what they may say they do. It analyzes the web pages that the SEs actually rank highest for any given keyword or key phrase and reports back to you the words that appear on those pages most frequently.

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