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Headlines for Your Online Audience

What Kind of Headlines Will Work for Your Online Audience

The Internet isn’t a sparsely population virtual world anymore. Just about everyone you know is online – even us seniors who claim we know nothing about computers are now learning to log on, check email and socialize with distant friends and family, and would you believe it seniors are becoming online marketers. So your headlines will impact a much broader age demographic and a wider global audience.

There are two things you have to consider for your headlines. The first is the legal ramifications of your headlines (which could be costly) and the second is the consumer effectiveness of them when it comes to converting traffic into sales. Now for a minute I want you to clear your head of the Internet Marketing niche.

I know you’re used to “make a million dollars in 24 hours while you sleep” tag lines, but that’s not going to sit well with the FTC committees who investigate fraud complaints. Chances are, you won’t have to worry about those anymore.

Let’s think about other niche markets. You still have to consider FTC regulations for your headlines. You can’t claim a product will help you lose 20 pounds in two weeks unless it’s a typical result for everyone who buys your product.

In any niche, you want to be careful that you don’t make outrageous claims in your headlines that aren’t going to hold true for most of the people buying your product or using your service.

Now let’s look at consumer-friendly headlines. I think between you and I, most people know the difference between too good to be true promises and realistic ones. But even in the Internet Marketing niche, there are tons of people (you might even be guilty of this yourself), of hoping too much and trusting in a headline when you know better.

Try to practice conveying benefits to your intended audience without being outrageous. You may have to tone down your claims from losing an exact number of pounds to simply losing weight or staving off hunger or getting healthier.

When it comes to the promotion of tangible items, headlines that will work will be ones that according to marketing experts, that focuses on energy efficiency and loyalty to items being made in the USA.

The magic bullets when writing headlines are AIDA – Attention, Interest, Desire, Action – and be sure to use these principles in the entire sales copy that you produce. But don’t violate FTC regulations and try to steer your consumer to above-the-board products and services that won’t result in deep disappointment.

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