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Perry Marshall

Brand Your Name

Should Your Brand Your Name on the Net?

To build up trust and to be treated as the go to person on the Internet it is important that you brand your name or your company’s name. Regardless of the topic that you choose to work with, if people have build up a relationship with you they will trust your advice.

They trust your recommendations, they trust that your products will be of good quality, and they trust that you have integrity. People like to deal with real people not just some obscure sales mechanism.

It does not matter what you are producing it should carry your identification. Whether it’s a membership site, an eBook, or something as small as a PLR article pack for sale – you should put your name on it. By branding your name you will be rewarded with success.

Even if you are just getting started chance are that you know the names of some of the prominent Internet Marketers. You may not know them all but it is hard to be in this business very long without running across some of them. Have you heard of John Reese, Mike Filsaime, Frank Kern, Ewen Chia, Perry Marshall, James Martell, Michael Cheney, Martin Avis, or Tiffany Dow?

It does not take many needs for information to run across these names. The one thing that all these people have in common is that they brand themselves. Everything that they produce has their names on it.

Their names are all over the marketing forums, their eCovers, their headers, and everything else they do. Having their names become brands that people trust rewards them. If they recommend something people will purchase because the product recommendation comes from a reliable source.

If the person is top of mind it follows that their products must be good. You can follow their examples by putting your name on everything that you create. By constantly putting your name out there you will be come a trusted source.

In most cases you need to use your own name rather than a nickname. However if for some reason you don’t wish to use your own name the pen name you pick should be a real person name.

If you’ve signed up for forums under a nickname, ask the moderators if they can change your name to your real name or pen name. You might not want to tell the moderator’s it’s a pen name. That’s up to you.

Market your own name in as many venues as possible. Host teleseminars, JV with well-known people if possible, and offer to help create content for well-known people in your niche in exchange for a Bio Box that hosts your name and link to your website.

Offer to be an interview subject for someone. Be a “guest author” for popular websites and blogs in your niche, and create 100% original content for them. Never stop branding your name.

Even when you’re as famous as Donald Trump, the king of name branding, don’t stop. Donald still puts his name on everything he does. His name appears in huge, bold letters on his books. He names buildings after himself. Think of Trump Tower, Trump Taj Mahal, and Trump Plaza. His name is all over everything. Not only is it a matter of pride, but also it keeps his name everywhere.

In your particular area of expertise you want your name to be the one everyone thinks of first. You will become the authority for that niche.

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Google AdWords Trends

Google AdWords Trends

It’s no secret that Google AdWords is one of, if not the, deciding mechanism that propels your business into hyperspace. That is, if you use Google AdWords to your advantage and really make it work for you.

Every day, more people enter the ever-expanding world of the Internet. Many of these people are seniors learning the Internet marketing business for the first time. The good news is that there is plenty of room on the Internet for everyone. The bad news is that even though there’s room, it really doesn’t matter – because if you don’t know how to get noticed and get people to your website to build those lists and get people to recognize your name, then you’re just another face in a huge crowd of millions. You won’t be successful that way.

So what are you going to do about it? Well, my first suggestion is that you take a good, hard look at how Google Adwords is trending. There will be a new year is just around the corner, and it’s going to be a stellar year for some, and a rude awakening for others – which side of that fence do you want to land on?

Trends show that the number of people exploring the possibilities of Internet marketing is exploding. Businesses aren’t using the newspaper and TV any more for advertising. They’re flocking to the Internet. And while businesses are heading to the Internet to advertise, more and more people are losing their once secure jobs and heading to the Internet to start their own businesses as well.

You need to have a healthy awareness of these changes. A few years back, competition was stiff, but if you had a couple of AdWords tricks under your belt, you were fine. Now, Google AdWords is catching fire! We’ve got the economy to thank for that, and it’s changing the way the game is played.

I sincerely believe that the best thing you can do for yourself is check out The Definitive Guide to Google Adwords – the new and updated edition – so that you can have an advantage over your competition.

How is this newest edition going to help you with that? It’s got what you need to sharpen your virtual tools – it will send you into marketing battle with sword drawn and full body armor, making you invincible, and this is how:

The Definitive Guide to Google Adwords shows you how to create multi-dimensional marketing campaigns that are effective.
• The Guide boils the vast amounts of marketing information, methods and advice down to an effective group of advanced techniques that anyone can use (you only have to know what they are).
• The Guide shows you how to build a Google account that’s indestructible and that holds solid against robots that would destroy it.
• The Definitive Guide shows you market research techniques that can’t be performed by robots or machines and that the lion’s share of your competitors are clueless about.
• The Definitive Guide to Google AdWords gives you six Expert Modules that you can use to hone in on to fine-tune your own business model and marketing plan – you customize it to your own focus and needs.

Are you concerned that this year is going to be the year that the competition eats you up and spits you out? Why not turn the tables and make it the year that you pin down your Google AdWords marketing techniques and create the AdWords plan that shoots you to the top? I’m here to tell you that The Definitive Guide to Google Adwords is just the tool you need to help you do it!

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Finding Good AdWords Tips That Can Help You Make More Money With Google

It can’t be stressed enough that Google AdWords is one of the most effective ways to advertise – as long as you know what you’re doing, that is. The sad truth is that if you’re not well-versed in how to make AdWords work for you, or if you don’t know the secrets (yes, there are some), or what to do about Google slaps and the inevitable changes that come along in the world of AdWords, you stand to lose a bunch of money and gain little or nothing from your efforts.

That’s why finding a good source of Google AdWords tips is like finding the pot of gold at the end of the rainbow. It’s that important! Where can you find good AdWords tips that can really, truly help you make more money with Google AdWords?

The Definitive Guide to Google Adwords is where top marketers turn for up-to-date advice. The 2010 version of this extremely valuable guide is now available and comes with a ton of AdWords tips, secrets and techniques that will help you super-charge your Google AdWords campaign.

This isn’t a bunch of hype – The Definitive Guide to Google Adwords, 2010 Edition was created by Perry Marshall, a world-renowned expert in Google AdWords. Mr. Marshall is a marketing consultant that works with both Internet and brick-and-mortar companies, teaching them how to make the most of their marketing dollars and how to use the Internet to bring in more business.

For Internet marketers, Perry Marshall’s Definitive Guide provides a deep well full of helpful information that simply isn’t available anywhere else or to just anyone. It used to be that Google AdWords was easy to use, and if you had a couple tricks in your toolkit, you could make it work for you. These days, Google AdWords is a complicated world and you have to know its ins-and-outs.

Robots and machines are doing keyword searches and complicating the AdWords landscape. Businesses that once used TV and newspapers for advertising are turning to AdWords. And people who have found themselves without a job and looking for a fresh start are turning to the Internet to build businesses.

The competition is fierce, and if you aren’t using AdWords to your advantage, you’ll just get buried with 95% of the other people who are trying their hand at AdWords without really knowing what they’re doing. You can’t use AdWords successfully if you don’t have access to the tips that work unless you spend a lot of time (and money) testing and tweaking to find out what works and what doesn’t.

The Definitive Guide to Google Adwords brings together several aspects of AdWords, and fills you in on how to best use them for the business you’re in and your specific needs. Experts in six different niches offer up their best advice to people who’ve been using AdWords for years, as well as those who are brand new.

Other things you can find in The 2010 Guide are advanced techniques that you can use immediately to boost your standings, and increase your click-through rate and plenty of tips for increasing your profits, and saving money – at the same time!

You’ll also find that the guide comes with automatic updates – any time during 2010, if Google changes things up, you’ll be notified! How cool is that? If you’re looking for AdWords tips, and not some old rehashed stuff that everyone’s already seen anyway, it’s time to get the 2010 Definitive Guide to Google Adwords.

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Finding the Right Mentor

As a senior working online there is a quantity of information to learn. To get the most from your Internet business it is advisable to find a mentor. Before you decide on a mentor it is wise to sit down and evaluate your goals. Give some serious thought to exactly how you want your business to run. What is the purpose of your web site?

There are many types of web sites. You might be setting up a site to sell consumer products that will either be stocked by you or dropped shipped. You may have a service you want to sell. You may be setting up your web site to sell information products. Another site you might consider is an affiliate site on which you sell other people’s products. Currently a very popular type of web site is a community site; where people who have similar interests or concerns can post. This type of site is a sharing of common needs and ideas. Many Internet marketers are setting up membership sites. In this case people must pay (usually monthly fees) to belong.

How do you go about finding the right mentor for your needs? Often it is by trial and error. To avoid the frustration of following one person only to find they are not teaching what you need, research them first. Places you can find information about many of the teaching “gurus” are on forums. Take your niche and Google it for forums. See what people are discussing. A good site to visit is Warrior Forum. Many of the top Internet marketers gather there to share their ideas. Visit clickbank.com where you can find thousands of products about a variety of subjects. Find one you think will help your marketing efforts, buy the product and review it. Paydot.com, relatively new site that has many products on it is worth visiting.

Decide if you want a complete course that you can purchase and then follow along at your own pace. Or do you want a series of weekly online classes with weekly instruction assignments and questions and answers.

If you would like to build a site that sells affiliate products a good place to consider is Info Product Killer. If you would like a site that is based on building large community sites visit James Martell’s Affiliate Marketers SUPER BootCamp. For nuts and bolts courses – how to start, get a domain, hosting, construct a web site, adding content, getting traffic, have a look at Michael Jones “Affiliate Code”. An excellent course on adapting public domain material to moneymaking products is “Million Dollar Publisher”. Many online businesses are built around Adsense ads. However if you are not careful you can lose your shirt. Mike Auton has an excellent course called Google Wealth Magnet”. Perry Marshall has always been known as the “guru” of Adsense marketing. He combined with Bryan Todd, in Janauary, 2010, to release the “Ultimate Guide to Google Ad Words, 2nd Edition”. Both Martin Avis and Tiffany Dow have put together comprehensive material on the use of Private Label Rights.

If you want your business to grow and prosper pick one mentor and follow their teaching to a conclusion. Don’t overwhelm yourself with running back and forth between first one “guru” and then another. As a senior learning to work online you need to find a system that helps you untangle the intricacies of building a web site and building an online business.

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