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CREATING CONTENT

Now that you have your niche chosen, your content management system ready to go, and your header installed; it is time to think of creating content. The buzzwords in Internet Marketing are: Content = Traffic = Revenue There are a number of ways that you can go about creating content.

You can create it yourself. You can research your topic and write original articles about it. If you happen to be an expert in your chosen niche you can write about your knowledge and experience on the subject. If this is a passion of yours but you don’t feel you have enough information to write a number of interesting articles about it, you can use the Internet, the library, and the bookstore to find ideas to form targeted information. On the Internet, the ultimate research tool you can find information by visiting forums, looking at Wikipedia, and other web sites on the topic. A few words of caution here don’t copy the content from other sites. It is morally wrong plus Google spiders are looking for original content. Use these sources for ideas that you can then put into your own words.

Another way to find content for your Internet site is to hire a writer. There are a number of places like elance.com or guru.com that have excellent writers. These professional writers will for quite modest sums take your ideas and spin them into quality written articles. It is a good idea to develop a work order with the exact details of what you need then post your job. You will be amazed at the number of bids you will receive and the diverse prices that you will be quoted for your project. You will then need to evaluate the writers. It is possible and highly probable that neither the lowest nor the highest bid is what you need. There are many offshore writers with very attractive pricing. Be sure to get examples of the writer’s work to see if it fits with your style. You are not looking for articles that you then need to edit and rewrite. If you have chosen a niche such as golf, tennis, dog training, or horse breeding, it is desirable that the writer should have some knowledge and understanding of the topic. An example of this is a site I run called Women’s Golf Center. I hired a highly recommended technician to set up the technical side of the site. He installed the whole site as if it was Women’s Gold Center.

Another source of content for your web site is article directories. These sites are full of well written articles on a multitude of topics. Each site has its own terms of reference. In general you can use the articles as they are. The most important condition is that you need to leave the link back to the author in place.

PLR articles or PLR eBooks are excellent sources of content. PLR stands for private label rights. If you purchase either the articles or the eBooks, you can then take the material then quickly add your own style to them. It is advisable to rewrite them in your own words. The extent to which you do this is up to you but at lest 20 percent is advisable. A great source of PLR articles is the PLR mini mart – take a look at these articles.
The articles are a perfect size for a blog post or a page on your web site. Tiffany Dow who runs this site will write custom articles for you if you can not find what you want on the her site. Tiffany has been a ghost writer for many of the “gurus” in the business and presents much better quality than others. Martin Avis has written an excellent resource manual “Unlock the Secrets of ‘Private Label EBooks”. I highly recommend it. It is chock-full of everything you need to know about the use of PLR eBooks and articles. He covers everything in this book from uses of PLR eBooks, to getting a domain, finding hosting, finding PLR sources, crafting the PLR item to make it your own, writing sales letters, getting traffic, payment processors, pricing the material. He adds several bonuses. I think you will find this eBook to be worth far more than the purchase price.

As you can see there are many ways to add content to your web site. You must decide which method works best for you. It is possible that you will find a combination of these methods to be the best route for you. The important thing is to keep adding content frequently to your website.

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Focus for the Year Will Help Increase Your Earnings

The biggest problem I find is setting out a plan for the year and focusing on that plan.. It is easy to be swerving all over the place – from trying to learn Pay per Click to launching new Squidoo lenses to working on an info product.

It’s called information overload, and clearing out the hard drive doesn’t solve it – it only makes more room to buy other stuff you don’t need yet. There is a better way, if you’re willing to look ahead for the year and make a plan now instead of planning as you go.

Part of the problem is that you’re like a kid in a candy or toy store. You’re looking at one shiny new object in aw of it and suddenly see another new shiny object out f the corner of your eye, so you run and grab that one. The object in this case might be a new eBook, personal coaching lessons, or a strategy someone mentioned in a forum.

For this year, let’s do it better! Sit down with a calendar and map out your plan of attack month by month. You have 365 days to fill – and make sure you leave some room for time off, because everyone needs that in order to perform at his or her best.

First consider what kind of business you want to build. If it’s info product creation, then you’ll want to brainstorm a list of all tasks you have to do that are associated with that, such as: niche market research, keyword list building, outline and creation of the info product, sales copy creation and tweaking, affiliate recruitment, list building, etc.

Organize the tasks in a certain timeline – what comes first? Don’t worry about PPC ads when you haven’t even completed your eBook yet. Give each task a timeframe. How long does it take to write the eBook? Map it out on your calendar, but be flexible and don’t panic if it takes a little longer. These are just guidelines.

Then pencil in the tasks that have to be repeated over the course of the year. For example, keyword research doesn’t end in some niche markets. You may find that trends affect the way people are searching and knowing things as soon as possible helps you capitalize on the evolution within the niche.

Don’t let new guides take you away from your mission. Unsubscribe from the lists that continually do nothing but hard sell you on new strategies and pie in the sky promises and focus on those that motivate you to get things completed.

This year can be your year. It can be the year that you finally get from point A to point Z and celebrate the journey you’ve been on. Promise yourself that you won’t veer off-course until you’ve met your commitments and seen some results.

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