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PLR content

What is PLR

As a Senior Internet Marketer How Can PLR Benefit You?

When you start to work on the Internet as a senior it can be very confusing. Especially the lingo or language of the web can initially be meaningless. Figuring out what things are, how they work and if they can help you is often like climbing up a mountain.

Most people both inside and outside the world of Internet marketing don’t really understand the what private label rights or PLR are. They don’t realize that the use of these products can help them with web site content, articles, eBooks, audio, and even video material for their marketing.

The use of this relatively inexpensive material enables Internet marketers to increase their revenue.

The process is as follows: someone, usually a writer, will produce the material for others to buy and in selling it give up all rights to it. The material can range from articles, reports, eBooks, audio or video information, and software programs. The PLR material is sold in a package for pennies.

At first glance this does not make sense. Why would anyone go to all the work of producing this content to sell it cheap? The reason is that there are many buyers willing to buy the PLR packages and thus the originator is able to make some real dough from this process.

For sellers, if you can write a short ebook of 20,000 words, or a pack of ten 500-word articles and sell it to 150 different people for $10 each you will have made a tidy $1500. And still retain the right to sell it to 150 more if you can find them.

This is a win win situation. The seller has made a nice return for his efforts and the buyer can use material however he wishes.

Since the seller has given up all rights to the material the buyer is free to put his own name on it. Once the buyer has paid for the product and taken delivery of it he can then treat it as if he had created it and can then use it anyway he can imagine.

The buyer of PLR articles can edit them, rewrite them, use them for inspiration, turn them into courses, combine them with other PLR packages the sky is the limit.

Article directories do not like PLR material especially if there has been no change to it. If you plan to use the material for article directory submission it is best to use it for ideas. The article directories are on the lookout for duplicate content.

You are usually restricted from buying PLR material from one source then trying to sell it as your own PLR product.

The rules of use differ from one supplier to another so pay attention to the policies of the seller.

As everyone’s website is crying for original content buying PLR articles is a speedy way to help produce it. Private label rights assist your rankings in the search engines while giving your visitors fresh information.

For almost every possible niche it is possible to find inexpensive PLR material. The main problem in finding and using PLR is finding quality material. Often you will find PLR materials that have been kicking around for years and have been used and used.

Most quality webmasters feel that it is very important to have fresh content. Visitors as well as search engines are seeking for informative, helpful material that is presented in an understandable way. Both are quickly turned off by junk.

If your visitors are not rewarded with a quick understandable answer to their problem or need they will exit the site immediately. You will never see those visitors again.

Fortunately there are many extremely well written PLR products. There are a handful of membership sites that provide the very best quality articles, eBooks or software at surprisingly low prices.

I highly recommend the following sources for quality writing and great service.
Tiffany Dow’s PLR ATM

Joey Massenburg had this to say about Tiffany Dow

She really knows her stuff and practices what she teaches. Tiffany is one of the most honest and transparent marketers on the planet and one of the few marketers who is more concerned with helping people than how much money she makes plain and simple
Tiffany Dow’s PLR Internet Marketing

Very best PLR Membership site is Martin Avis’s Kickstart PLR

Neil Shearing had this to say about Kickstart PLR:

Martin recently decided to offer people quality articles to use as they wish on their own websites… so-called PLR articles.
But, being Martin, he wanted to do it better than anyone else, so he created the “gold standard” of PLR… and very impressive it is too!

Another reviewer said this:

All the articles are written by the husband and wife team of Martin and Delia Avis – one a full time internet marketer and the other an experienced English teacher – so the research and writing is first class.
Martin is takes the quality of his articles very seriously because as Martin is a real Internet Marketer he knows what works!

As you are learning so many other techniques this private label rights content can help you with affordable material for all your marketing needs.

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A GHOST WRITER OR PLR WRITING?

For the content of your website should you hire a ghost writer or should you source some great PLR material on your niche? What can you expect from a ghostwriter? Are there any quality PLR sources?

PLR has been a savior to many marketers. You can buy a fully fleshed out 50-page eBook for $50 or less that was written by a professional ghostwriter, slap your own name on it, and market it for whatever price you want.

Ghostwriting fees could run as high as $50 per page, which meant that same 50-page eBook would cost $2,500 to own if you outsourced it to a private freelancer. There are, of course, perks that come with having your content ghostwritten as opposed to purchased as PLR.

Will you be investing in private label rights – or saving up for a private ghostwriter to create your courses? Perhaps the answer is both! You can use PLR as a cheap way to get traffic to your site where you sell your individually ghostwritten eBook.

A typical PLR pack can provide you with all of the elements you need to build a formidable list of targeted prospects. You can buy web content, email autoresponders, content for social networks, and reports that serve as a viral freebie where you can hyperlink to your paid product.

Regardless of whether you’re using PLR or ghostwriters, you have to be careful about how you spend your money. With both, you want top quality. It doesn’t make sense to have a budget set aside that only allows you to purchase poorly written content – because the time you’ll have to invest in repairing it to make it viable for your promotions will eat into your cost savings.

Let’s say you had a dollar limit of $10 per page for ghostwriting that you were willing to pay for your 50-page eBook creation. For this amount, you found you could only find sub-par writers.

At that price, you saved $500 off what it would have cost you to hire a really good writer. The work you had to do to repair it took up three workdays of 8 hours each – a total of 24 hours rewriting and fixing what the cheap ghostwriter delivered to you.

Now ask yourself what you price your hourly wage at. Is it over $20.83? I certainly hope so. If it is, then you’re in the hole. You worked yourself out of the $500 savings. If you’d spent that extra $500 and hired someone who delivered perfection, you’d be ready to roll with your info product and your 24 hours could have been spent on other marketing tasks to help you generate traffic and sales right away.

This same mindset can be applied to what you budget for PLR. Private label rights won’t replace outsourcing. Marketers will still use both. And both can have advantages over the other – whether it’s cost savings or the perk of having a unique product. It’s predicted that more PLR sites will pop up, giving marketing consumers a wider selection of affordable content. A very good discussion of how you can use PLR eBooks plus much more can be found in Martin Avis’s eBook “Unlock the Secrets of’Private Label’ eBooks”.

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