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Search Engine Optimization

SEO for Senior Internet Marketers

Here we go again something more to understand! As a senior learning Internet marketing there are many things that stretch my grey cells. Understanding Search Engine Optimization is an important aspect of successful Internet marketing.

It is not good enough to create a beautiful web site full of interesting information that you are sure many people are dying to know all about. If you don’t get a handle on SEO your site will never see the light of day.


Search Engine Optimization is a technique if learned and used correctly helps the search engines find and rank your page higher than other pages about the same subject. The goal for all web pages is to have them listed on the first page of the search results. The ultimate hope is that the page will be listed in the number one position on that search result. By getting this position the web page will get more traffic.

How is this possible? It is estimated that there are over 20 billion pages on the web so how can you hope to have your page found? No one has the absolute answer to this as Google and the other search engines do not publish exactly how they rate pages. Yet it appears that there are certain steps to this. The page has to be crawled by the spiders or Googlebots, the page has to be indexed, it has to be stored in the huge databases, it then has to be quickly retrieved when it is compared to the search terms.

When the page is crawled, the spiders are looking to see what the page is all about. Search engines are text driven and there was a time when web pages were constructed with the keywords repeated and repeated. These sites were constructed for the search engines not for the humans seeking information. Since then, the algorithms have been refined and now they are looking for quality content that makes sense to the reader. While crawling the pages they are looking for links that bind the page to other relevant pages.

They index the page based on the identifying words and expressions that describe the page. They assign the page to certain keywords. It is understood that the search engines have huge databases stored around the world.

When a search request is made for example ‘beginner golf clubs for women’ this phrase is compared to the stored indexed pages. A comparison of the phrase is made to relevant stored results and the sites with the most influence are returned in the top positions. For someone searching to find golf clubs they don’t want to find a page about nursery equipment.

It is thought that the ranking elements are a measurement that the algorithms deem to be important. In no significant order these are things like:

  • Keyword density –some but not too many
  • Links – static page links –every page should be reachable from at least one link
  • Age of site – it is thought that Google likes older sites
  • Content of the pages – original and informative
  • Updates made to the indices
  • Testing new product versions
  • Discovery of new sites
  • Changes in algorithm –from search engine to search engine these can change at any time
  • Pages made for visitors
  • Page titles – short and informative
  • Site has clear hierarchy
  • Information rich
  • Links to a given page less than 100
  • Understandable URLS
  • Site easy to navigate
  • On page SEO titles, tags, meta data, keywords
  • Off page links back from other sites
  • Quantity and quality of web site

For a site to be considered an authority site it needs to have backlinks from other high ranking sites. This is off page SEO. It appears to be becoming more and more important to get quality backlinks to your web pages. On page SEO concentrates on the titles, tags, meta data, and keywords.

Is it little wonder that my poor old brain is so taxed trying to understand Search Engine Optimization? It is possible to hire firms to do this for your web sites but having already been badly scammed I am hesitant to consider this without having a clear understanding of the process myself.

For this senior Internet marketer this is another challenge in the journey of learning how to work at home and to make a living working on my computer.

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SEO Is It Changing?

As seniors trying to learn Internet marketing don’t you hate it when you spend a lot of money on how to guides, memberships and tools helping you with your SEO (Search Engine Optimization) efforts, only to find out everything’s changing for the coming year?

It happens to everyone not just us seniors. Some marketers can roll with the changes with ease, while others struggle to keep up. If you look to the future, it can help you predict how things might change so you can head off the SEO lag time most marketers will experience and stay one step ahead of the competition.

The biggest change you’re going to notice is that things are evolving into real time. Keywords, indexing – it’s going to be updated quicker than in the past, so you won’t be able to rest on your laurels enjoying a top spot in the SERPs (Search Engine Results Pages) and likewise, you’ll have ample opportunity to move up in the ranks if you pay attention closely.

You’re going to see Google working on ways to combine real time results (which basically means the last one to mention something, if it’s indexed, will be shown) with relevancy, which was Google’s biggest beef with websites that were using keywords to trick searchers in the first place!

Real time search doesn’t replace regular SEO page results, though. It’s integrated into the SERPs so that you have the option of choosing the latest results or the pages. So you’ll be able to capitalize on both options as a marketer.

All of the regular SEO tactics will stay the same. You’ll want to post frequently on your website or blog. You’ll want to use relevant keyword phrases without stuffing them into it so that it reads awkwardly.

Backlinks from the right kind of relevant sites will be to your benefit, while so-called bad neighborhoods will still damage your reputation with Google. It’s expected that businesses – both online and offline – will be increasing their spending to SEO experts and investing in SEO tools to help them either boost or maintain their position in the search engines.

You can be a self-taught SEO expert just by educating yourself about what tactics are allowed (and which are frowned upon) and tracking and tweaking your methods so get the best traffic results.

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