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Search Engine Otimization

How To Use Keywords Effectively

Using Keywords Effectively Revisited

Setting up a website is one thing, but how do you drive visitors to it? People will find your site because the right keywords will lead them to it. You have to choose and use the perfect set or sets of keywords and phrases in order to make your website really pop. What does all of this mean, and how can you get the most traffic?

Exactly What Are Keywords?

Don’t bother with a lot of SEO (Search Engine Optimization) high falutin’ talk. It’s simple — a keyword is what folks looking for information on a search engine, type in. Google and Yahoo are the top two search engines and they can find information about most anything someone types into the little box.

If you’re looking for toys, for instance, you could type toys for kids into the Google search field. These are your keywords. If you sell toys on the Internet, you would target keywords such as these.

What Benefits Come From Good Keyword Optimization?

Websites which have been targeted with well-researched and hand-picked keywords, will turn your site up in the correct searches. Someone will find your site right away if the keywords searched for most often, are on there. If you also use the perfect keywords, then Google and others will be able to categorize your site correctly. A very complex algorithm is used by search engines to see if your site is relevant, or if it isn’t. Your site will be listed in the pages of searches returned to a person looking for your item or products or service.

Should we worry that much about keywords? In certain cases, if websites are written naturally and are full of interesting information, the keywords can appear correctly and your site will show up in searches. If they aren’t, or the topic of the search is too common, then you’ll be in the basement of a search list at 999th or something. If you want your website to always be as close to or at the top in ranking, then you do have to worry about keywords.

Keywords are at the core of any SEO work. If you don’t target and have the perfect keywords or phrases on your site, then everyone else in the same business will rank over you. Keywords are vital in getting your site seen, and the more views it gets, the closer to number one it’ll be.

Why Bother Researching Keywords?

You may think about and have a few great keywords already lined up for your site, or soon to be site. Make a list of what you think folks cruising the internet will be searching for, that could be in your area of expertise. Buying a mega millions lotto ticket will get you about the same results.

Don’t shoot your gun off in the dark. Do your research first before writing up your webpages. It’s actually a simple process. Look at statistics and pick the phrases and words most suitable to your needs. Look for three things when you do this:

  1. Words should be relevant to your topic.
  2. The words you pick should rank high for number of searches.
  3. Keywords need to be profitable. If people search for an item associated with the keyword, then they should also buy that item (when they find your website, of course).

Traffic & Keyword Research

Google’s Keyword Tool, which is free, can be used to see how many hits a certain keyword or phrase gets. There are additional and more detailed keyword search programs available, but using this free tool from Google will let you get some experience. You’ll be able to see how much a keyword means in relationship to your product or service or name, and it will also give other keywords which may come in handy. Once you practice a bit, you can get one of those more advanced software programs.

Information gleaned from this free Google keyword search may be limited, but take a look at their Global Monthly Searches. This will let you know how many people worldwide are looking for something which matches that certain phrase or word. You can also pick a local area if you want more definition.

What if a keyword gets lots of searches and you think — “aha” I’ve found the perfect keyword? Not so fast… A word like golf will get millions of searches each month. What’s the chance that someone looking for “golf” will land on your page? If you based your entire SEO campaign on just golf, you’d have to be a real genius to rank number one on Google, that’s for certain!

What is the quintessential number, then? Around ten thousand searched per month is good. That’s like Goldilocks & The Three Bears — not too many and not too little. Use a word or phrase with those numbers and traffic will be good, along with less competition.

The Google keyword tool is also super for finding related keywords. These are valuable. As you enter your search term into Google, you’ll get a list of similar ideas. Click on those you think will work and choose “More Like These”. You’ll get suggestions from Google.

Good Keyword Research Equals Profitability

It can be a little daunting trying to find if a keyword can, and would, make money. Maybe it won’t. The more monthly looks it gets, then it’s more likely that a higher percentage of people will be buying from it.

Type one of the keywords you may use into a search engine and see just how many ads pop up. People pay for these ads which target that specific keyword. If there are a lot of ads then it means that the word is working, and popular.

Search the same keyword in Yahoo Overture. This is the advertising service of Yahoo. Enter a word on their site and see what they’ll charge for an ad. If it seems a lot, then you can bet it’s making people money. Supply and demand applies here also. Take that keyword, and without buying an ad, use it on your site.

Check ClickBank to see what words are proven profit makers. ClickBank is a poplar affiliate network online. It won’t tell you if a certain keyword makes money, or not. Check how many affiliates are promoting any given product. ClickBank’s “Gravity” rating let’s you know just how many affiliates have signed up for any given product. If there are many, then there’s bound to be money to be made.

How & When To Use Certain Keywords

Now you’ve gotten some great keywords picked out, it’s time to put them on your website pages. The use of keywords and how you do it, plays an important role in whether people find you or not. The term “keyword density” means how often the keyword or phrase is used in your content. More on that in a moment, but for now, here are some Ironclad Rules For Keyword Use:

  • Use a keyword in the title of your webpage or article, and in front if possible. Google reads from left to right, as in English and a lot of other languages.
  • Place the keyword or phrase in your first paragraph, as well as you last one.
  • If you can, and as determined by your page design, try and get the keyword in the upper left-hand corner.
  • Your domain name should contain your main keyword if at all possible and someone else hasn’t snatched it up.

When people talk about keyword density they use a term such as 3%. This means that per one hundred words, your keyword is in there three times.

Marketers have different ideas about the perfect keyword density. Even 2% can be too much. The basic keyword and probably optimum usage for keywords are: Title, both last and first paragraph, then in a natural-sounding way, throughout. Don’t go over using it in every paragraph or second one, or it’ll be too dense.

If your content is seen by Google through it’s looking at keywords, then the more the merrier, right? No! Google will think your pages are spam if they have too many keywords, which is called stuffing. Use related keywords sparingly to fill in any gaps.

Use Anchor Text To Maximize Keywords

If you have a link on your site, then use anchor text. This is a link which is clickable. It could say “join now” or “click here”, but use your keywords as anchor text.

Instead of “get a free report by clicking here”, using “free report on most popular toys” makes more sense. Google likes anchor text as it’s direct and relevant to the keyword, and it saves people time.

Google Loves Quality Content

Both Google and web-surfers will ignore your site if it’s garbage, no matter how much research you’ve put into keywords and where to place them. Always concentrate on your content and make sure it’s high quality and informative. People will cruise your site, stay a while, buy, and perhaps most important — return and buy again.

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