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What is PLR

As a Senior Internet Marketer How Can PLR Benefit You?

When you start to work on the Internet as a senior it can be very confusing. Especially the lingo or language of the web can initially be meaningless. Figuring out what things are, how they work and if they can help you is often like climbing up a mountain.

Most people both inside and outside the world of Internet marketing don’t really understand the what private label rights or PLR are. They don’t realize that the use of these products can help them with web site content, articles, eBooks, audio, and even video material for their marketing.

The use of this relatively inexpensive material enables Internet marketers to increase their revenue.

The process is as follows: someone, usually a writer, will produce the material for others to buy and in selling it give up all rights to it. The material can range from articles, reports, eBooks, audio or video information, and software programs. The PLR material is sold in a package for pennies.

At first glance this does not make sense. Why would anyone go to all the work of producing this content to sell it cheap? The reason is that there are many buyers willing to buy the PLR packages and thus the originator is able to make some real dough from this process.

For sellers, if you can write a short ebook of 20,000 words, or a pack of ten 500-word articles and sell it to 150 different people for $10 each you will have made a tidy $1500. And still retain the right to sell it to 150 more if you can find them.

This is a win win situation. The seller has made a nice return for his efforts and the buyer can use material however he wishes.

Since the seller has given up all rights to the material the buyer is free to put his own name on it. Once the buyer has paid for the product and taken delivery of it he can then treat it as if he had created it and can then use it anyway he can imagine.

The buyer of PLR articles can edit them, rewrite them, use them for inspiration, turn them into courses, combine them with other PLR packages the sky is the limit.

Article directories do not like PLR material especially if there has been no change to it. If you plan to use the material for article directory submission it is best to use it for ideas. The article directories are on the lookout for duplicate content.

You are usually restricted from buying PLR material from one source then trying to sell it as your own PLR product.

The rules of use differ from one supplier to another so pay attention to the policies of the seller.

As everyone’s website is crying for original content buying PLR articles is a speedy way to help produce it. Private label rights assist your rankings in the search engines while giving your visitors fresh information.

For almost every possible niche it is possible to find inexpensive PLR material. The main problem in finding and using PLR is finding quality material. Often you will find PLR materials that have been kicking around for years and have been used and used.

Most quality webmasters feel that it is very important to have fresh content. Visitors as well as search engines are seeking for informative, helpful material that is presented in an understandable way. Both are quickly turned off by junk.

If your visitors are not rewarded with a quick understandable answer to their problem or need they will exit the site immediately. You will never see those visitors again.

Fortunately there are many extremely well written PLR products. There are a handful of membership sites that provide the very best quality articles, eBooks or software at surprisingly low prices.

I highly recommend the following sources for quality writing and great service.
Tiffany Dow’s PLR ATM

Joey Massenburg had this to say about Tiffany Dow

She really knows her stuff and practices what she teaches. Tiffany is one of the most honest and transparent marketers on the planet and one of the few marketers who is more concerned with helping people than how much money she makes plain and simple
Tiffany Dow’s PLR Internet Marketing

Very best PLR Membership site is Martin Avis’s Kickstart PLR

Neil Shearing had this to say about Kickstart PLR:

Martin recently decided to offer people quality articles to use as they wish on their own websites… so-called PLR articles.
But, being Martin, he wanted to do it better than anyone else, so he created the “gold standard” of PLR… and very impressive it is too!

Another reviewer said this:

All the articles are written by the husband and wife team of Martin and Delia Avis – one a full time internet marketer and the other an experienced English teacher – so the research and writing is first class.
Martin is takes the quality of his articles very seriously because as Martin is a real Internet Marketer he knows what works!

As you are learning so many other techniques this private label rights content can help you with affordable material for all your marketing needs.

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Headlines for Your Online Audience

What Kind of Headlines Will Work for Your Online Audience

The Internet isn’t a sparsely population virtual world anymore. Just about everyone you know is online – even us seniors who claim we know nothing about computers are now learning to log on, check email and socialize with distant friends and family, and would you believe it seniors are becoming online marketers. So your headlines will impact a much broader age demographic and a wider global audience.

There are two things you have to consider for your headlines. The first is the legal ramifications of your headlines (which could be costly) and the second is the consumer effectiveness of them when it comes to converting traffic into sales. Now for a minute I want you to clear your head of the Internet Marketing niche.

I know you’re used to “make a million dollars in 24 hours while you sleep” tag lines, but that’s not going to sit well with the FTC committees who investigate fraud complaints. Chances are, you won’t have to worry about those anymore.

Let’s think about other niche markets. You still have to consider FTC regulations for your headlines. You can’t claim a product will help you lose 20 pounds in two weeks unless it’s a typical result for everyone who buys your product.

In any niche, you want to be careful that you don’t make outrageous claims in your headlines that aren’t going to hold true for most of the people buying your product or using your service.

Now let’s look at consumer-friendly headlines. I think between you and I, most people know the difference between too good to be true promises and realistic ones. But even in the Internet Marketing niche, there are tons of people (you might even be guilty of this yourself), of hoping too much and trusting in a headline when you know better.

Try to practice conveying benefits to your intended audience without being outrageous. You may have to tone down your claims from losing an exact number of pounds to simply losing weight or staving off hunger or getting healthier.

When it comes to the promotion of tangible items, headlines that will work will be ones that according to marketing experts, that focuses on energy efficiency and loyalty to items being made in the USA.

The magic bullets when writing headlines are AIDA – Attention, Interest, Desire, Action – and be sure to use these principles in the entire sales copy that you produce. But don’t violate FTC regulations and try to steer your consumer to above-the-board products and services that won’t result in deep disappointment.

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