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senior online marketer

Use Video

Video for Online Marketing

As marketing online has progressed the use of video has become an important way to get your message out and seen by a large audience. With the ability to download or view large files has become mainstream producing video and uploading it has also become common place. This vehicle for marketing has been made possible by the development of the many new video sharing websites.

Next to Facebook YouTube is one of the most traffic attracting sites on the Internet and other video sharing sites are quickly also captivating large followers. With this amount of interest in these video sharing sites it follows that more and more Internet marketers are using video to get their message in front of a large audience.

If put together properly anything can be sold by using video. However people don’t want to be sold. Most searchers are looking for information not for advertisements. Occasionally a really humorous commercial or an old classic will go viral but this is an exception.

People don’t have time nor the interest to watch videos that are just advertisements. They are searching to have their problem solved. To attract visitors to your video it needs to answer a need in either a humorous, engaging, argumentative, and informative way.

If you are wanting to captivate an extensive audience your video must having something to offer in the way of high quality information. It needs to deliver your message in an entertaining and educational way. Because your message is visual it is possible to share the experience with your audience as if they were also realizing it themselves.

People differ to how they disseminate information. Some people are very visual and find videos easier to follow than the printed word. There are many people who have trouble reading. They either cannot read at all or just plain dislike reading. On the other hand many online marketers resist the use of video because they are photogenic or they think it is very expensive to produce video.

Camtasia is the answer to these fears. With Camtasia you do not have to appear on screen you can produce information on your computer then take video screenshots of it to produce your video. You decide what you wish to be shown from your computer then move from screenshot to screenshot.

With the use of a microphone you can explain what is on the screenshots and in this method give an informative, educational presentation. Camtasia as been developed for non-techs. It is out of the box ready to go.

Most people are able to make their first video with Camtasia within an hour of opening the software! This means that even “newbies” or us Senior Internet marketers can have it up and running quickly. If you have an information product then a “how to video” about the product explaining exactly how to use it is the way to go.

It does not matter what you are trying to sell you can apply this method. You can give several ideas on how to use the product. If it is a real live product you can show it in use.

If your product is a digital eBook, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your mini site, making sure you show proof of your results within the video production.

If you are reluctant to share your videos you can restrict them to just your web site. On sales pages videos will produce higher conversions. Besides using video to sell your products you can also use it to produce your own ebook.

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Traffic for Your Web Site

All internet marketers but particularly seniors who work online have trouble finding ways to generate traffic to their web sites. We all know that traffic=sales=revenue but how do we go about finding the traffic. We are told to build backlinks and more backlinks. As a struggling senior online marketer how do we find avenues to do this? We are told to write and submit articles to the approximately 230 article directory sites, to join forums and leave links back to our sites, and to blog about it. Is there any time to sleep? Here is a new free way to get those backlinks without all the hassle.

There was a time when I thought building the best looking, most useful website was the way to strike it big on the internet. I worked hard at it, too, and take pride in my websites. I soon realized that a great website didn’t put a single penny in my pocket. What was the problem? Nobody was coming to my sites, because they were virtually invisible. I needed to rank higher in the search engines (some didn’t rank at all) and get more traffic. Luckily, Viral Link Network (VLN) solves that problem. While other software is bloated and practically requires a degree in computer science to install, Viral Link Network is as easy as it gets. The way I look at, it doesn’t matter how good a piece of software is if I can’t figure out how to install it, or if the process is overly-complicated.

Once you have Viral Link Network up and running, you’ll wish every other piece of software was that simple. Once you go to the site and sign up for free, (yes, VLN is free!) you are taken to a page that has a special offer. While it’s optional, I would highly recommend getting it if you are serious about building links and getting your site seen. After that you will enter the member area. How easy is it? Just click the download link that says “Download Now”. Save it, then use the installation key that’s provided to you. Every thing is laid out step-by-step in the guide that comes with your free download.

The makers of VLN are interested in helping people get links to their sites, too. You will notice on the welcome page that there is a Fast Mover Bonus. The only catch is that you have to install Viral Link Network within the first seven days of signing up. Of course, you will want to be up and running right away, but it’s a nice touch that they want to encourage people to get the most out of the software. But is the software itself any good? Some earlier attempts at automated link building were adequate for their time. However, they left too many virtual fingerprints by using the same IP address for each back link. The problem is that it’s very easy to catch on to that, and link building that’s done that way is often counterproductive, because you can be penalized for it. That’s why I appreciate that Viral Link Network uses many different IPs when building links. To put it simply, there is plenty to like about Viral Link Network.

The fact that it’s a smart and powerful piece of software that’s free and easy to install makes it what I consider a true no-brainer. Don’t forget to grab the special offer, too. When you download VLN, you will start getting traffic to your websites like never before. Take advantage of it now, you’ll be glad you did.


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