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senior online marketers

As Squidoo’s Is Evolving How Will It Affect You?

Squidoo has been and continues to be a great source for Senior Online Marketers to try out ideas without the cost of setting up their own domains. However like many things on the Internet times are a changing and you need to be aware of some of the new guidelines.

If you have been following from the sidelines you observed as Squidoo evolved into a SERP-ranking powerhouse and finally invested in a guide to teach marketers how to do it themselves. They created content, did all the recommended traffic tactics – and one day awoke to discover their lenses locked and their efforts ruined.

Squidoo made many changes in 2009 – and for good reason. They were in the good graces of Google until one day the search engine giant decided to teach them a lesson and slapped their search engine rankings into nowhereland.

To combat this horrible effect, Squidoo knew what they had to do. They had to lock down spam lenses, implement some new rules and take down unsavory content. Gone were the porn lenses that were previously allowed on this site.

A new Squid Don’t lens was erected to help guide lensmasters in how to create a proper page on Squidoo. Many ClickBank products, which were the bread and butter of some affiliates, were blacklisted.

No more teaching how to cure toenail fungus or how to lose weight with acai berries. These topics were just too enticing for spammers, so Squidoo had to make them off-limits for everybody – even those who provided viable content about them.

Squidoo did create a great program called the Giant Squid program, where lensmasters with at least 50 good lenses could bypass the filter system they set in place – because they earned a badge of trust from the creators of Squidoo.

They limited the number of links to a hefty nine, which is more than generous considering places like Hub Pages only allow two. In the coming year, Squidoo will be checking up on lensmasters to see who’s abiding by their policy and who isn’t – and they’ll be cleaning house on lenses that don’t comply.

One unfortunate prediction about Squidoo is that they will continue finding new resources that help them make money. It’s understandable, of course – but it inserts links and competition in your lens that you can’t always turn off.

One of the best ways to get what you want on Squidoo is to become an active participant in their SquidU forum. Here, you can interact with the founders and worker bees on Squidoo – and they constantly ask for your input on future decisions, letting you speak out about how it will affect you.

For example, they’re considering giving lensmasters the ability to take a live Squidoo lens and purposefully make it a work in progress lens – but before they do, they’re asking for your opinion. Take advantage of this open door philosophy because not many social networks have it – they simply make the rules and you’re expected to follow them.

Within the Squidoo system you will find many people already anxious to share their ideas and expertise on how to build an effective lens.

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ClickBank Is A Changing!


As Clickbank evolves there are bound to be changes. There will be more competition for both product developers and affiliate marketers. This is bound to scare some people away but it also signals a healthy growing market place. With more selections there is room for more players.

ClickBank is stepping into the Global economy with its introduction of three tutorial videos to help bring on German, French and Spanish speaking sellers and affiliates. This broadens the scope for all other participants. .

Added to this they will be doing more handholding for the masses, training product creators to stay above the board and not spam or do unethical things, and training affiliates to utilize tools to make more sales. This is a chance for senior online marketers who are just getting started to learn a new area of  Internet marketing.

For example, in a recent ClickBank blog post, they even advised affiliates to use PLR to help promote ClickBank products. That’s a positive thing for marketers, because many online companies frown on PLR, not understanding its ability in the marketplace.

ClickBank is going to continue cracking down on vendors. Many topics are already being declined from previous lists and you can expect them to continue weeding out topics in the coming year.

They’ve recently shut down topics such as credit repair, marketing through social networks, multi level marketing memberships, and more. You’re unable to submit topics in these categories at all and they will not review your product for you.

ClickBank plans to ensure its vendors are in compliance with the FTC regulations – especially if you’re using the Vendor Spotlight feature. They don’t tell you what’s wrong, just that you’re not in compliance – and they direct you to the FTC’s website so you can investigate the rules yourself.

The site has also begun expending its marketplace categories, and probably will widen it more as the number of vendors and affiliates grow. You may have noticed, if you already have a product there, that when you log into your account, you’re told of your new category and subcategory – and given a chance to dispute it if you wish to do so.

Although some people are displeased with the Clickbank marketplace and look for other sources to market their products or to join affiliate programs; Clickbank still has the largest affiliate base. Or for those looking the largest number of products to promote as an affiliate it is still the number one site. Other places like PayDotCom are trying to give it a run for its money but so far Clickbank is number one. It is a great place for seniors working from home to start to earn money quickly.

For more on Clickbank go to What is Clickbank?


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Info Products Are a Viable Option to Promote

As a Senior Internet Marketer there are many choices that you might consider. Some of those decisions will be based on your goals for working at home. Your interest as a senior and your life experiences will play a role.

You can build a membership site, create thousands of pages of content to fuel an AdSense campaign, be a mentor to others in your niche, act as a service provider who tackles tasks others would rather pay to have done – or develop your own info products that provide you with a residual income for many years.

Info product development means many things to many people. An info product is a product that shares information with others – but the format in which it teaches can vary. Some marketers use an eBook, while others prefer making people pay for podcast or video productions.

Any or all of the methods can help you generate a great income online, if the info product is created and marketed in a way that makes consumers rave about your abilities as a teacher.

Info product development will still be very viable for years to come. Many newcomers and seniors new to Internet Marketing mistakenly believe that because there are so many free blogs, websites and article directories chock full of information, there’s no way consumers would pay to gain information shared in a digital download.

That’s not true now, nor will it be in the future! Consumers have always been willing to pay for convenience. Take the free social networking site Squidoo. Not only had Seth Godin, the creator of the site and bestselling author, produced a guide of his own about Squidoo, but also there were an endless number of lenses and threads in the forum that taught new lensmasters how to use the site.

Yet every day consumers are paying money for a Squidoo guide that compiles it all in one place – usually written by someone who has achieved great results. Some people are left scratching their heads wondering why they would pay if it’s free elsewhere? Because they don’t want to sit and hunt and peck for hours trying to find step-by-step instructions on how to use the site for a specific purpose (to make money).

First do the background research to see what kinds of searches are being conducted for your niche topic. Then determine what media format would best convey your instructions to your audience. You might even find that a healthy combination of audio, video and written text is what makes your hungry audience crave your info products.

With the “Baby Boomers” coming right behind you, your knowledge of ways that seniors can work from home will be in great demand. You are in the unique position of leading a new group of senior online marketers to accomplish their goals.

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