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SEO for Senior Internet Marketers

Here we go again something more to understand! As a senior learning Internet marketing there are many things that stretch my grey cells. Understanding Search Engine Optimization is an important aspect of successful Internet marketing.

It is not good enough to create a beautiful web site full of interesting information that you are sure many people are dying to know all about. If you don’t get a handle on SEO your site will never see the light of day.


Search Engine Optimization is a technique if learned and used correctly helps the search engines find and rank your page higher than other pages about the same subject. The goal for all web pages is to have them listed on the first page of the search results. The ultimate hope is that the page will be listed in the number one position on that search result. By getting this position the web page will get more traffic.

How is this possible? It is estimated that there are over 20 billion pages on the web so how can you hope to have your page found? No one has the absolute answer to this as Google and the other search engines do not publish exactly how they rate pages. Yet it appears that there are certain steps to this. The page has to be crawled by the spiders or Googlebots, the page has to be indexed, it has to be stored in the huge databases, it then has to be quickly retrieved when it is compared to the search terms.

When the page is crawled, the spiders are looking to see what the page is all about. Search engines are text driven and there was a time when web pages were constructed with the keywords repeated and repeated. These sites were constructed for the search engines not for the humans seeking information. Since then, the algorithms have been refined and now they are looking for quality content that makes sense to the reader. While crawling the pages they are looking for links that bind the page to other relevant pages.

They index the page based on the identifying words and expressions that describe the page. They assign the page to certain keywords. It is understood that the search engines have huge databases stored around the world.

When a search request is made for example ‘beginner golf clubs for women’ this phrase is compared to the stored indexed pages. A comparison of the phrase is made to relevant stored results and the sites with the most influence are returned in the top positions. For someone searching to find golf clubs they don’t want to find a page about nursery equipment.

It is thought that the ranking elements are a measurement that the algorithms deem to be important. In no significant order these are things like:

  • Keyword density –some but not too many
  • Links – static page links –every page should be reachable from at least one link
  • Age of site – it is thought that Google likes older sites
  • Content of the pages – original and informative
  • Updates made to the indices
  • Testing new product versions
  • Discovery of new sites
  • Changes in algorithm –from search engine to search engine these can change at any time
  • Pages made for visitors
  • Page titles – short and informative
  • Site has clear hierarchy
  • Information rich
  • Links to a given page less than 100
  • Understandable URLS
  • Site easy to navigate
  • On page SEO titles, tags, meta data, keywords
  • Off page links back from other sites
  • Quantity and quality of web site

For a site to be considered an authority site it needs to have backlinks from other high ranking sites. This is off page SEO. It appears to be becoming more and more important to get quality backlinks to your web pages. On page SEO concentrates on the titles, tags, meta data, and keywords.

Is it little wonder that my poor old brain is so taxed trying to understand Search Engine Optimization? It is possible to hire firms to do this for your web sites but having already been badly scammed I am hesitant to consider this without having a clear understanding of the process myself.

For this senior Internet marketer this is another challenge in the journey of learning how to work at home and to make a living working on my computer.

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Should You Be Personal Online?

If you follow this blog you will know that I am a senior who is learning to work online. With all honesty I can say for me this has been a very daunting journey. This blog is my release for some of the stumbling blocks that I have found along the way. It is also a way to share with other seniors working on line the truly great people and courses that I have found.

Last week two different people that I follow online talked about being personal online. Tiffany Dow whose blog I read as a daily routine was sharing with us the joy and sorrow of her son’s graduation. She has always been very open with the details of her family life. She wears her heart on her sleeve and is not shy about letting her readers know about both her triumphs and her failures. Her honest delivery style allows her followers to know her and to trust her. They know if she recommends something that she truly believes it to be a good product. It is also very useful to many when she has a rant about something that is less than valuable. (more…)

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Internet Marketing

What is Internet Marketing?

As a senior learning to work from home on your computer, many people including your family won’t understand what you are doing. You may find that your family is resentful of all the time that you are spending on your computer. They may think that you are wasting your time.

Others will think you’re nothing more than a spammer – just because you work on the Internet. You might even run into people who automatically assume you’re into promoting porn, because they think that’s all the Internet is used for!

You need to be prepared to deal with people like this who are simply ignorant about the various marketing uses for the World Wide Web.

The first thing you need to explain to people is that very few people who work on the Internet are spammers. Spammers actually make up a very, very small minority of those who make money online.

If you do any sort of email marketing, you should explain that every single person you send email to has signed up specifically to your newsletter, and clicked a link to confirm that they really want to be on your list.

Explain to them that subscribing to your newsletter is a lot like signing up for delivery of the newspaper, or a magazine subscription. People sign up to your newsletter, and then you send them valuable information, not just advertising.

If you sell eBooks online, you can explain to people that you’re a bit like a book publisher, but all of the books you publish are in digital format. You can tell them that instead of paying a lot of extra money for the printing, binding, marketing, and shipping of a physical book, you eliminate those costs by selling all of your books as downloadable products.

If people still don’t understand, you could even show them what an eBook is by letting them view one on your computer. If your main business is advertising affiliate products, you can tell people you’re in advertising.

Explain to them that you run a website (or websites) and you place advertising on that website. Every time someone clicks an ad and purchases something, you receive a commission. If you make most of your money through AdSense or selling advertising on your sites, you can simply tell people that you place advertisements on your websites, and you charge advertisers for that ad space.

If you want to, you could show them some of your sites or blogs to illustrate the point. Some people feel more comfortable just telling people they design websites. If you’re a decent website builder, this will probably really impress people, but be prepared to get requests from people asking if you’ll make them a site, too.

If you don’t want to deal with all of the questions about spamming and porn, just telling someone you design websites will usually be enough to throw them off your trail. If people are particularly persistent with their questions, you can start to point out some examples of people who have been very successful making money online.

Don’t just use examples of famous Internet marketers like John Reese or Yanik Silver! Use some examples with verifiable “proof” in mainstream media. For example, the famous “make money” blogger John Chow has a number of stories out there about him.

There’s also teenaged entrepreneur Ashley Squalls who has made mainstream news in a big way by making over $70,000 per month with advertising on her site that gives away MySpace layouts. And of course, the infamous Perez Hilton – a celebrity blogger who cashes in on the ad space his blog has.

You should try to realize that some people will just never understand what you do. Try to explain it the best way you can, and if it doesn’t work, accept it. Some people just won’t get it. If the in-laws or your spouse are nagging you because your money isn’t yet streaming in, and you feel pressured, put together a simple presentation that answers all of their questions and puts their minds at ease.

You may find that as a senior it is taking you longer than you or your family expected to see results. Don’t despair just keep at it. Every day you will learn something new and get closer to your goals.

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