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Seniors Online Marketing

SEO Is It Changing?

As seniors trying to learn Internet marketing don’t you hate it when you spend a lot of money on how to guides, memberships and tools helping you with your SEO (Search Engine Optimization) efforts, only to find out everything’s changing for the coming year?

It happens to everyone not just us seniors. Some marketers can roll with the changes with ease, while others struggle to keep up. If you look to the future, it can help you predict how things might change so you can head off the SEO lag time most marketers will experience and stay one step ahead of the competition.

The biggest change you’re going to notice is that things are evolving into real time. Keywords, indexing – it’s going to be updated quicker than in the past, so you won’t be able to rest on your laurels enjoying a top spot in the SERPs (Search Engine Results Pages) and likewise, you’ll have ample opportunity to move up in the ranks if you pay attention closely.

You’re going to see Google working on ways to combine real time results (which basically means the last one to mention something, if it’s indexed, will be shown) with relevancy, which was Google’s biggest beef with websites that were using keywords to trick searchers in the first place!

Real time search doesn’t replace regular SEO page results, though. It’s integrated into the SERPs so that you have the option of choosing the latest results or the pages. So you’ll be able to capitalize on both options as a marketer.

All of the regular SEO tactics will stay the same. You’ll want to post frequently on your website or blog. You’ll want to use relevant keyword phrases without stuffing them into it so that it reads awkwardly.

Backlinks from the right kind of relevant sites will be to your benefit, while so-called bad neighborhoods will still damage your reputation with Google. It’s expected that businesses – both online and offline – will be increasing their spending to SEO experts and investing in SEO tools to help them either boost or maintain their position in the search engines.

You can be a self-taught SEO expert just by educating yourself about what tactics are allowed (and which are frowned upon) and tracking and tweaking your methods so get the best traffic results.

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Grandma’s Internet Marketing


I was looking to find a job that would be suitable for work at home. Or more accurately a source on income that could be generated from anywhere I happened to be. It occurred to me that many people were making comfortable incomes using their computers. That meant as long as I had a computer and could get online I could work. I must say as I started this search my knowledge of a computer was very rudimentary. I could word process, I could email – even send attachments and I could search on Google. I had a very sketchy understanding of a few other programs. However always the one to never say die. If someone else can do this I was sure I could learn.

This blog is a journal of me jumping into the process of learning Internet marketing. The questions I had to start with were:

Could I do it?

Where could I learn to do it?

How long will it take me to learn this?

How do I start?

Where can I find reliable information?

I am not a techie how can I publish a web page

How do people make money doing this?

What is affiliate marketing?

What will it cost?

Can I make enough money to meet my needs?

Who can I trust?

As I started out in my quest to find out how online business marketing works I was lucky that one of my daughter’s friends was able to point me to people that I could trust. I will talk a bit more about that later. As I have gone along learning this work online home business I have found the two most useful things are – one to focus, it is so easy to get distracted and two to persevere. Internet marketing is not a get rich over night business but one from which you can steadily grow your sources of income. As many have helped me on my journey I am happy to share with you what I have learned. One of the “gurus” stated there is no mystery to online Internet marketing, just things you know and things you don’t know. All you seniors that want to learn to work at home come along with me while we find out all those things we don’t know.

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