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seniors working at home

Backlinks, Backlinks, and WordPress Plugins

In the last few weeks I have been directing most of my efforts to finding backlinks for my sites. As a senior learning Internet marketing I am finding this a daunting task. Everyone agrees that backlinks are necessary to a successful site. Where they differ is how to find these backlinks.

It is not that difficult to write articles and post them to article directories. Certainly many marketers have had great success doing this. The problem with this method is that Google recently gave these directories a huge slap for not having high quality content on them. It seems to me rightly or wrongly if I am going to expend a great deal of time writing articles I want them published on sites that will give my sites a high ranking backlink.


As a result I have spend my time looking for sites that will allow guest blogging. There are many sites out there that are looking for others to fill up their sites with good content. In my search to find suitable sites I have been looking for sites that have a page rank of at least 3. I sometimes wonder if it is the fact that I am a senior working at home that these tasks seem so difficult. I am encouraged when I read that only a small number of site owners actually do the work of getting backlinks to their sites.

James Martell of Affiliate Marketers SUPER BootCamp fame offers a course called Backlinks Workshop. If you have read this blog before you will know that I am a big fan of James Martell. He is a down-to-earth honest Internet marketer who is willing to help others succeed. James has long been a proponent of finding quality backlinks. He used to advise writing for other webmasters and getting these articles posted with the understanding that the links in the articles would be left in place. However he now thinks that guest blogging is the way to go.

To this end I have been searching to find sites that encourage guest blogging and are willing to give a backlink to my sites. There is no sense in trying to say otherwise this process is slow going.

In an effort to help I posted a job on elance.com where I have had very good luck outsourcing some of my tasks. In this case it did not work. I hired a firm to try but it has turned out that they have had no understanding or experience with this type of task. This has been rather disappointing because in the past I have had good success in finding help.

The other thing that I wanted to share with all of you is the finding of two new great plugins for WordPress both FREE. The first is Broken Link Checker. This plugin will check your WordPress site as often as you set it up to check (72 hours) looking for broken links. You will receive an email to let you know that there are broken links that you need to check. The wonderful thing about this plugin is as your site grows it can be difficult to find exactly where there are broken links.

The other great plugin is Efficient Related Posts. This plugin looks for posts in your site that have related content and it links the posts together. If you use tags in your posts this works like a charm. It finds the related posts and puts the links at the bottom of the posts as you publish it.

This has been my week and I am off to look for more Backlinks. I am wishing all other seniors who are learning Internet marketing success in their endeavors.
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Internet Marketing

What is Internet Marketing?

As a senior learning to work from home on your computer, many people including your family won’t understand what you are doing. You may find that your family is resentful of all the time that you are spending on your computer. They may think that you are wasting your time.

Others will think you’re nothing more than a spammer – just because you work on the Internet. You might even run into people who automatically assume you’re into promoting porn, because they think that’s all the Internet is used for!

You need to be prepared to deal with people like this who are simply ignorant about the various marketing uses for the World Wide Web.

The first thing you need to explain to people is that very few people who work on the Internet are spammers. Spammers actually make up a very, very small minority of those who make money online.

If you do any sort of email marketing, you should explain that every single person you send email to has signed up specifically to your newsletter, and clicked a link to confirm that they really want to be on your list.

Explain to them that subscribing to your newsletter is a lot like signing up for delivery of the newspaper, or a magazine subscription. People sign up to your newsletter, and then you send them valuable information, not just advertising.

If you sell eBooks online, you can explain to people that you’re a bit like a book publisher, but all of the books you publish are in digital format. You can tell them that instead of paying a lot of extra money for the printing, binding, marketing, and shipping of a physical book, you eliminate those costs by selling all of your books as downloadable products.

If people still don’t understand, you could even show them what an eBook is by letting them view one on your computer. If your main business is advertising affiliate products, you can tell people you’re in advertising.

Explain to them that you run a website (or websites) and you place advertising on that website. Every time someone clicks an ad and purchases something, you receive a commission. If you make most of your money through AdSense or selling advertising on your sites, you can simply tell people that you place advertisements on your websites, and you charge advertisers for that ad space.

If you want to, you could show them some of your sites or blogs to illustrate the point. Some people feel more comfortable just telling people they design websites. If you’re a decent website builder, this will probably really impress people, but be prepared to get requests from people asking if you’ll make them a site, too.

If you don’t want to deal with all of the questions about spamming and porn, just telling someone you design websites will usually be enough to throw them off your trail. If people are particularly persistent with their questions, you can start to point out some examples of people who have been very successful making money online.

Don’t just use examples of famous Internet marketers like John Reese or Yanik Silver! Use some examples with verifiable “proof” in mainstream media. For example, the famous “make money” blogger John Chow has a number of stories out there about him.

There’s also teenaged entrepreneur Ashley Squalls who has made mainstream news in a big way by making over $70,000 per month with advertising on her site that gives away MySpace layouts. And of course, the infamous Perez Hilton – a celebrity blogger who cashes in on the ad space his blog has.

You should try to realize that some people will just never understand what you do. Try to explain it the best way you can, and if it doesn’t work, accept it. Some people just won’t get it. If the in-laws or your spouse are nagging you because your money isn’t yet streaming in, and you feel pressured, put together a simple presentation that answers all of their questions and puts their minds at ease.

You may find that as a senior it is taking you longer than you or your family expected to see results. Don’t despair just keep at it. Every day you will learn something new and get closer to your goals.

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