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Headlines for Your Online Audience

What Kind of Headlines Will Work for Your Online Audience

The Internet isn’t a sparsely population virtual world anymore. Just about everyone you know is online – even us seniors who claim we know nothing about computers are now learning to log on, check email and socialize with distant friends and family, and would you believe it seniors are becoming online marketers. So your headlines will impact a much broader age demographic and a wider global audience.

There are two things you have to consider for your headlines. The first is the legal ramifications of your headlines (which could be costly) and the second is the consumer effectiveness of them when it comes to converting traffic into sales. Now for a minute I want you to clear your head of the Internet Marketing niche.

I know you’re used to “make a million dollars in 24 hours while you sleep” tag lines, but that’s not going to sit well with the FTC committees who investigate fraud complaints. Chances are, you won’t have to worry about those anymore.

Let’s think about other niche markets. You still have to consider FTC regulations for your headlines. You can’t claim a product will help you lose 20 pounds in two weeks unless it’s a typical result for everyone who buys your product.

In any niche, you want to be careful that you don’t make outrageous claims in your headlines that aren’t going to hold true for most of the people buying your product or using your service.

Now let’s look at consumer-friendly headlines. I think between you and I, most people know the difference between too good to be true promises and realistic ones. But even in the Internet Marketing niche, there are tons of people (you might even be guilty of this yourself), of hoping too much and trusting in a headline when you know better.

Try to practice conveying benefits to your intended audience without being outrageous. You may have to tone down your claims from losing an exact number of pounds to simply losing weight or staving off hunger or getting healthier.

When it comes to the promotion of tangible items, headlines that will work will be ones that according to marketing experts, that focuses on energy efficiency and loyalty to items being made in the USA.

The magic bullets when writing headlines are AIDA – Attention, Interest, Desire, Action – and be sure to use these principles in the entire sales copy that you produce. But don’t violate FTC regulations and try to steer your consumer to above-the-board products and services that won’t result in deep disappointment.

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Google AdWords Trends

Google AdWords Trends

It’s no secret that Google AdWords is one of, if not the, deciding mechanism that propels your business into hyperspace. That is, if you use Google AdWords to your advantage and really make it work for you.

Every day, more people enter the ever-expanding world of the Internet. Many of these people are seniors learning the Internet marketing business for the first time. The good news is that there is plenty of room on the Internet for everyone. The bad news is that even though there’s room, it really doesn’t matter – because if you don’t know how to get noticed and get people to your website to build those lists and get people to recognize your name, then you’re just another face in a huge crowd of millions. You won’t be successful that way.

So what are you going to do about it? Well, my first suggestion is that you take a good, hard look at how Google Adwords is trending. There will be a new year is just around the corner, and it’s going to be a stellar year for some, and a rude awakening for others – which side of that fence do you want to land on?

Trends show that the number of people exploring the possibilities of Internet marketing is exploding. Businesses aren’t using the newspaper and TV any more for advertising. They’re flocking to the Internet. And while businesses are heading to the Internet to advertise, more and more people are losing their once secure jobs and heading to the Internet to start their own businesses as well.

You need to have a healthy awareness of these changes. A few years back, competition was stiff, but if you had a couple of AdWords tricks under your belt, you were fine. Now, Google AdWords is catching fire! We’ve got the economy to thank for that, and it’s changing the way the game is played.

I sincerely believe that the best thing you can do for yourself is check out The Definitive Guide to Google Adwords – the new and updated edition – so that you can have an advantage over your competition.

How is this newest edition going to help you with that? It’s got what you need to sharpen your virtual tools – it will send you into marketing battle with sword drawn and full body armor, making you invincible, and this is how:

The Definitive Guide to Google Adwords shows you how to create multi-dimensional marketing campaigns that are effective.
• The Guide boils the vast amounts of marketing information, methods and advice down to an effective group of advanced techniques that anyone can use (you only have to know what they are).
• The Guide shows you how to build a Google account that’s indestructible and that holds solid against robots that would destroy it.
• The Definitive Guide shows you market research techniques that can’t be performed by robots or machines and that the lion’s share of your competitors are clueless about.
• The Definitive Guide to Google AdWords gives you six Expert Modules that you can use to hone in on to fine-tune your own business model and marketing plan – you customize it to your own focus and needs.

Are you concerned that this year is going to be the year that the competition eats you up and spits you out? Why not turn the tables and make it the year that you pin down your Google AdWords marketing techniques and create the AdWords plan that shoots you to the top? I’m here to tell you that The Definitive Guide to Google Adwords is just the tool you need to help you do it!

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ClickBank Is A Changing!


As Clickbank evolves there are bound to be changes. There will be more competition for both product developers and affiliate marketers. This is bound to scare some people away but it also signals a healthy growing market place. With more selections there is room for more players.

ClickBank is stepping into the Global economy with its introduction of three tutorial videos to help bring on German, French and Spanish speaking sellers and affiliates. This broadens the scope for all other participants. .

Added to this they will be doing more handholding for the masses, training product creators to stay above the board and not spam or do unethical things, and training affiliates to utilize tools to make more sales. This is a chance for senior online marketers who are just getting started to learn a new area of  Internet marketing.

For example, in a recent ClickBank blog post, they even advised affiliates to use PLR to help promote ClickBank products. That’s a positive thing for marketers, because many online companies frown on PLR, not understanding its ability in the marketplace.

ClickBank is going to continue cracking down on vendors. Many topics are already being declined from previous lists and you can expect them to continue weeding out topics in the coming year.

They’ve recently shut down topics such as credit repair, marketing through social networks, multi level marketing memberships, and more. You’re unable to submit topics in these categories at all and they will not review your product for you.

ClickBank plans to ensure its vendors are in compliance with the FTC regulations – especially if you’re using the Vendor Spotlight feature. They don’t tell you what’s wrong, just that you’re not in compliance – and they direct you to the FTC’s website so you can investigate the rules yourself.

The site has also begun expending its marketplace categories, and probably will widen it more as the number of vendors and affiliates grow. You may have noticed, if you already have a product there, that when you log into your account, you’re told of your new category and subcategory – and given a chance to dispute it if you wish to do so.

Although some people are displeased with the Clickbank marketplace and look for other sources to market their products or to join affiliate programs; Clickbank still has the largest affiliate base. Or for those looking the largest number of products to promote as an affiliate it is still the number one site. Other places like PayDotCom are trying to give it a run for its money but so far Clickbank is number one. It is a great place for seniors working from home to start to earn money quickly.

For more on Clickbank go to What is Clickbank?


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