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How To Use Keywords Effectively

Using Keywords Effectively Revisited

Setting up a website is one thing, but how do you drive visitors to it? People will find your site because the right keywords will lead them to it. You have to choose and use the perfect set or sets of keywords and phrases in order to make your website really pop. What does all of this mean, and how can you get the most traffic?

Exactly What Are Keywords?

Don’t bother with a lot of SEO (Search Engine Optimization) high falutin’ talk. It’s simple — a keyword is what folks looking for information on a search engine, type in. Google and Yahoo are the top two search engines and they can find information about most anything someone types into the little box.

If you’re looking for toys, for instance, you could type toys for kids into the Google search field. These are your keywords. If you sell toys on the Internet, you would target keywords such as these.

What Benefits Come From Good Keyword Optimization?

Websites which have been targeted with well-researched and hand-picked keywords, will turn your site up in the correct searches. Someone will find your site right away if the keywords searched for most often, are on there. If you also use the perfect keywords, then Google and others will be able to categorize your site correctly. A very complex algorithm is used by search engines to see if your site is relevant, or if it isn’t. Your site will be listed in the pages of searches returned to a person looking for your item or products or service.

Should we worry that much about keywords? In certain cases, if websites are written naturally and are full of interesting information, the keywords can appear correctly and your site will show up in searches. If they aren’t, or the topic of the search is too common, then you’ll be in the basement of a search list at 999th or something. If you want your website to always be as close to or at the top in ranking, then you do have to worry about keywords.

Keywords are at the core of any SEO work. If you don’t target and have the perfect keywords or phrases on your site, then everyone else in the same business will rank over you. Keywords are vital in getting your site seen, and the more views it gets, the closer to number one it’ll be.

Why Bother Researching Keywords?

You may think about and have a few great keywords already lined up for your site, or soon to be site. Make a list of what you think folks cruising the internet will be searching for, that could be in your area of expertise. Buying a mega millions lotto ticket will get you about the same results.

Don’t shoot your gun off in the dark. Do your research first before writing up your webpages. It’s actually a simple process. Look at statistics and pick the phrases and words most suitable to your needs. Look for three things when you do this:

  1. Words should be relevant to your topic.
  2. The words you pick should rank high for number of searches.
  3. Keywords need to be profitable. If people search for an item associated with the keyword, then they should also buy that item (when they find your website, of course).

Traffic & Keyword Research

Google’s Keyword Tool, which is free, can be used to see how many hits a certain keyword or phrase gets. There are additional and more detailed keyword search programs available, but using this free tool from Google will let you get some experience. You’ll be able to see how much a keyword means in relationship to your product or service or name, and it will also give other keywords which may come in handy. Once you practice a bit, you can get one of those more advanced software programs.

Information gleaned from this free Google keyword search may be limited, but take a look at their Global Monthly Searches. This will let you know how many people worldwide are looking for something which matches that certain phrase or word. You can also pick a local area if you want more definition.

What if a keyword gets lots of searches and you think — “aha” I’ve found the perfect keyword? Not so fast… A word like golf will get millions of searches each month. What’s the chance that someone looking for “golf” will land on your page? If you based your entire SEO campaign on just golf, you’d have to be a real genius to rank number one on Google, that’s for certain!

What is the quintessential number, then? Around ten thousand searched per month is good. That’s like Goldilocks & The Three Bears — not too many and not too little. Use a word or phrase with those numbers and traffic will be good, along with less competition.

The Google keyword tool is also super for finding related keywords. These are valuable. As you enter your search term into Google, you’ll get a list of similar ideas. Click on those you think will work and choose “More Like These”. You’ll get suggestions from Google.

Good Keyword Research Equals Profitability

It can be a little daunting trying to find if a keyword can, and would, make money. Maybe it won’t. The more monthly looks it gets, then it’s more likely that a higher percentage of people will be buying from it.

Type one of the keywords you may use into a search engine and see just how many ads pop up. People pay for these ads which target that specific keyword. If there are a lot of ads then it means that the word is working, and popular.

Search the same keyword in Yahoo Overture. This is the advertising service of Yahoo. Enter a word on their site and see what they’ll charge for an ad. If it seems a lot, then you can bet it’s making people money. Supply and demand applies here also. Take that keyword, and without buying an ad, use it on your site.

Check ClickBank to see what words are proven profit makers. ClickBank is a poplar affiliate network online. It won’t tell you if a certain keyword makes money, or not. Check how many affiliates are promoting any given product. ClickBank’s “Gravity” rating let’s you know just how many affiliates have signed up for any given product. If there are many, then there’s bound to be money to be made.

How & When To Use Certain Keywords

Now you’ve gotten some great keywords picked out, it’s time to put them on your website pages. The use of keywords and how you do it, plays an important role in whether people find you or not. The term “keyword density” means how often the keyword or phrase is used in your content. More on that in a moment, but for now, here are some Ironclad Rules For Keyword Use:

  • Use a keyword in the title of your webpage or article, and in front if possible. Google reads from left to right, as in English and a lot of other languages.
  • Place the keyword or phrase in your first paragraph, as well as you last one.
  • If you can, and as determined by your page design, try and get the keyword in the upper left-hand corner.
  • Your domain name should contain your main keyword if at all possible and someone else hasn’t snatched it up.

When people talk about keyword density they use a term such as 3%. This means that per one hundred words, your keyword is in there three times.

Marketers have different ideas about the perfect keyword density. Even 2% can be too much. The basic keyword and probably optimum usage for keywords are: Title, both last and first paragraph, then in a natural-sounding way, throughout. Don’t go over using it in every paragraph or second one, or it’ll be too dense.

If your content is seen by Google through it’s looking at keywords, then the more the merrier, right? No! Google will think your pages are spam if they have too many keywords, which is called stuffing. Use related keywords sparingly to fill in any gaps.

Use Anchor Text To Maximize Keywords

If you have a link on your site, then use anchor text. This is a link which is clickable. It could say “join now” or “click here”, but use your keywords as anchor text.

Instead of “get a free report by clicking here”, using “free report on most popular toys” makes more sense. Google likes anchor text as it’s direct and relevant to the keyword, and it saves people time.

Google Loves Quality Content

Both Google and web-surfers will ignore your site if it’s garbage, no matter how much research you’ve put into keywords and where to place them. Always concentrate on your content and make sure it’s high quality and informative. People will cruise your site, stay a while, buy, and perhaps most important — return and buy again.

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SEO for Senior Internet Marketers

Here we go again something more to understand! As a senior learning Internet marketing there are many things that stretch my grey cells. Understanding Search Engine Optimization is an important aspect of successful Internet marketing.

It is not good enough to create a beautiful web site full of interesting information that you are sure many people are dying to know all about. If you don’t get a handle on SEO your site will never see the light of day.

Search Engine Optimization is a technique if learned and used correctly helps the search engines find and rank your page higher than other pages about the same subject. The goal for all web pages is to have them listed on the first page of the search results. The ultimate hope is that the page will be listed in the number one position on that search result. By getting this position the web page will get more traffic.

How is this possible? It is estimated that there are over 20 billion pages on the web so how can you hope to have your page found? No one has the absolute answer to this as Google and the other search engines do not publish exactly how they rate pages. Yet it appears that there are certain steps to this. The page has to be crawled by the spiders or Googlebots, the page has to be indexed, it has to be stored in the huge databases, it then has to be quickly retrieved when it is compared to the search terms.

When the page is crawled, the spiders are looking to see what the page is all about. Search engines are text driven and there was a time when web pages were constructed with the keywords repeated and repeated. These sites were constructed for the search engines not for the humans seeking information. Since then, the algorithms have been refined and now they are looking for quality content that makes sense to the reader. While crawling the pages they are looking for links that bind the page to other relevant pages.

They index the page based on the identifying words and expressions that describe the page. They assign the page to certain keywords. It is understood that the search engines have huge databases stored around the world.

When a search request is made for example ‘beginner golf clubs for women’ this phrase is compared to the stored indexed pages. A comparison of the phrase is made to relevant stored results and the sites with the most influence are returned in the top positions. For someone searching to find golf clubs they don’t want to find a page about nursery equipment.

It is thought that the ranking elements are a measurement that the algorithms deem to be important. In no significant order these are things like:

  • Keyword density –some but not too many
  • Links – static page links –every page should be reachable from at least one link
  • Age of site – it is thought that Google likes older sites
  • Content of the pages – original and informative
  • Updates made to the indices
  • Testing new product versions
  • Discovery of new sites
  • Changes in algorithm –from search engine to search engine these can change at any time
  • Pages made for visitors
  • Page titles – short and informative
  • Site has clear hierarchy
  • Information rich
  • Links to a given page less than 100
  • Understandable URLS
  • Site easy to navigate
  • On page SEO titles, tags, meta data, keywords
  • Off page links back from other sites
  • Quantity and quality of web site

For a site to be considered an authority site it needs to have backlinks from other high ranking sites. This is off page SEO. It appears to be becoming more and more important to get quality backlinks to your web pages. On page SEO concentrates on the titles, tags, meta data, and keywords.

Is it little wonder that my poor old brain is so taxed trying to understand Search Engine Optimization? It is possible to hire firms to do this for your web sites but having already been badly scammed I am hesitant to consider this without having a clear understanding of the process myself.

For this senior Internet marketer this is another challenge in the journey of learning how to work at home and to make a living working on my computer.

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SEO Is It Changing?

As seniors trying to learn Internet marketing don’t you hate it when you spend a lot of money on how to guides, memberships and tools helping you with your SEO (Search Engine Optimization) efforts, only to find out everything’s changing for the coming year?

It happens to everyone not just us seniors. Some marketers can roll with the changes with ease, while others struggle to keep up. If you look to the future, it can help you predict how things might change so you can head off the SEO lag time most marketers will experience and stay one step ahead of the competition.

The biggest change you’re going to notice is that things are evolving into real time. Keywords, indexing – it’s going to be updated quicker than in the past, so you won’t be able to rest on your laurels enjoying a top spot in the SERPs (Search Engine Results Pages) and likewise, you’ll have ample opportunity to move up in the ranks if you pay attention closely.

You’re going to see Google working on ways to combine real time results (which basically means the last one to mention something, if it’s indexed, will be shown) with relevancy, which was Google’s biggest beef with websites that were using keywords to trick searchers in the first place!

Real time search doesn’t replace regular SEO page results, though. It’s integrated into the SERPs so that you have the option of choosing the latest results or the pages. So you’ll be able to capitalize on both options as a marketer.

All of the regular SEO tactics will stay the same. You’ll want to post frequently on your website or blog. You’ll want to use relevant keyword phrases without stuffing them into it so that it reads awkwardly.

Backlinks from the right kind of relevant sites will be to your benefit, while so-called bad neighborhoods will still damage your reputation with Google. It’s expected that businesses – both online and offline – will be increasing their spending to SEO experts and investing in SEO tools to help them either boost or maintain their position in the search engines.

You can be a self-taught SEO expert just by educating yourself about what tactics are allowed (and which are frowned upon) and tracking and tweaking your methods so get the best traffic results.

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You have done your research, picked your niche, registered your domain, and set up your hosting plan. The next step is to create the web site. To do this you need a content management system. The best explanation of this is a  content management system is a “computer application used to create, edit, manage, and publish content in a consistently organized fashion (wikipedia, 2009).”

There are a number of different choices and many of them are free. Many people use Front Page which was discontinued in 2006. It was replaced by Office SharePoint Designer 2007 for the enterprise information workers and Expression Web for the professional Web designer. Another very popular program is Adobe Dreamweaver. I cannot comment on either as I have not used them.

When I started I was taking a course that was being built using Drupal. Many more experienced people expressed the opinion that this was too complicated a system for a beginner. I did not know what I was doing but I just followed along. The idea behind the site was to build a community site where others could contribute their experiences, add their images, and participate in the forum discussions. A good review of the many advantages and some of the drawbacks to Drupal can be found at

After a time it was decided that the site should be moved to SocialGo. This is an easier site for participants to add their content. A good review of this can be found at > From my point of view the verdict is still out on this. I have not found it particularly easy to add areas to monetize the system and I don’t like the idea that you can nit control your files on it. However I am willing to give it time.

Award winning Xsitepro2 at $197.00 is probably the best investment for beginners who want a desktop content management application. This is an easy to use, straightforward program. It delivers more than it promises and is extremely time saving. The many templates, the easy and speed with which you can build a site, the support, the step by step manual and the built-in SEO analyzer make this an excellent choice for a marketer. With this system there is no need to know HTML, PHP and you can easily customize your site. Xsitepro2 is great choice for beginner and experienced site builders.

In exploring different ways of constructing a website I came across Info Product Killer. For me this was a great way to learn about the construction of a page, some HTML, titles, alt tags, linking and adding images. This program is delivered with step by step videos. Easy to follow instructions in both the video presentation and printed material made it possible to quickly build money making web sites. Craig Kaye who created this has been extremely supportive. If you email him a question allowing for the time difference there is an almost immediate response. I think this would have been the best starting point for me.

Having been at this for a little while and now having hindsight I wish I had started with WordPress. This is a free web based blogging system which can be used to set up any web site. For a basic understanding of setting up a WordPress site there is excellent free information at

If you are looking to set up a static web site there this is possible. There are hundreds of free themes available by googling WordPress free themes. I think when I began I thought to use WordPress that you needed to come up with some original thought about yourself or a world event. However WordPress can be used to add any consistent content that you can think up. There is an excellent book available WordPress for Dummies by Lisa Sabin-Wilson. If I was starting at the beginning I think I would concentrate on learning all the ins and outs of WordPress.

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