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Finding a Niche or Topic To Market

Before you can even think of constructing a web site you need to research what that web site will be about. It is highly desirable but not absolutely a necessity that the subject you choose is something in which you have an interest or passion. However if you are hoping to make an income from the web site you need to find a niche in which other people also have an interest.

A good place to start is to tour your home and write down all the items that intrigue you. Make a note of items that are part of your activities e.g. golf clubs, tennis rackets, skates, skis, cookbooks etc. Looking at your list you want to try to find a sub category. For example if you think of lamps or antique lamps you might be better to zero in on antique desk lamps or tiffany lamps. You want to try to find a popular subcategory of the broad subject of lamps.

A good starting point on this is to go to Google External Keyword Tool and type in your niche. If no one is searching for it there is no sense in building a web site about it. Scroll down the list of keywords that Google gives you. Look for at least 30,000 searches a month. Take this phrase and put it into Google search. If it returns 5,000,000 or fewer pages this might be a good niche to pursue. Using our example above if you search the external keyword tool for lamps it shows 9,140,000 searches a month and Tiffany lamps 368,000 searches. This definitely shows an interest in the broad topic of lamps and of Tiffany lamps. To check the competition that already exists go to Google search and you will find that for lamps there are 38,400,00. If you search for Tiffany lamps you will find that there are 734,000 pages. This indicates that your web site might have a good chance of ranking and being competitive. Besides the Google External Keyword Tool another free tool to use is http://freekeywords.wordtracker.com.

People will buy what they want not what they need or what you think they should buy. So you want to find a product that appeals to people’s needs and solves a problem that they have.

Finding a suitable niche is often a real stumbling block for people. If this is your problem, there is a program called Micro Niche Finder by James Jones. This is an easy to use tool in which you type your keyword e.g. lamps then the program will produce suggestions not only of keywords to use but daily search counts, and competition. Micro Niche Finder will give you a green light if this is a go or a red light if you should stay away from it.

It is a good idea to spend considerable time researching and deciding on your niche. There are some ways that you can pursue your topic without spending lots of money but at this point let us assume you have in mind to set up your own web site and fill it with information around that subject. Before you spend the money to buy a domain, finding hosting and decide on a content management system you want to be sure you have a viable niche.


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